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??????. ??????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????????????????. ???????????????????????????????????????????????????????????????????? ?????????????? IMC???????????????? ???????????????? IMC????????IMC ?????????????????????????? PROMOTION MIX .

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    2. ?????? ?????????????????? ????????????????????????????? ??????????????????????????? ????????????????????????????????? ????????????????????????????????????????

    5. ??????????????????????????? (Promotion Mix) ???????? 1.??????????????????? 2.????????????? 3.??????? 4.????????????????????

    6. ??????????????????? 1.???????????????????????? 2.????????????????????????? 3.??????????

    7. ????????????????? 1.????????????????????????? 2.?????????????????????? 3.????????????????????

    8. ???????????????? 1.????????????????? 2.??????????????????????? 3.?????????????? 4.?????????????????

    9. ????????????? ???????????????????????????????????????????????? -Direct Mail -Telesales -Multimedia (internet, TV, radio)

    16. ????????????????????????? [Product Life Cycle (PLC)] ?????????? ????????? ??????????????? ??????????????? ??????? ???????????? ??????????????????????????????????????????????????????????? ????????? (lntroduction stage) ????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????? ??????????????? (Grow stage) ??????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????????????????????????? (Selective Demand)

    22. ??????????????????????????? ???????????????????????? (Outside-in Communication) -?????????????????????????????????? -????????????????????? -?????????????????????

    23. ??????????????????????????? 1.?????????????????????? ( Customer Focus ) 2.????????????????????????????????????????????????? ( ??????? ????????? ???????? ) 3.?????????????????????????? 4.?????????????????????????????? (Integrated Marketing Communication )

    24. ???????????????????????????? IMC ??? ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????

    25. ????????????????????????????

    26. ???????????????? IMC 8Ms 1.Market(?????????????????????) 2.Mission(??????????????????????????????????????) 3.Message(????????????????) 4.Media(??????????????????????) 5.Money(????????????????) 6.Mix(??????????????????????????????) 7.Measurement(????????) 8.Management(?????????????????????)

    27. ???????????????? IMC ???????1.????????????????????? -?????????????(?????????? ???????????? ??????????? ??????? ?????? ) -????????????????????????(???????????? ???????????) -???????? -??????????? -?????????????? -?????????????? -????????????? -?????????????

    28. ???????????????? IMC ???????2 ???????????????????????????????? -??????????????????????????????????????? 1.?????????????? 2.?????????????? 3.????????????

    29. ???????????????? IMC ??????? 3.???????????????? 1.???????????????? -?????????????????? -?????????????????? -??????????????????? ????? ??????????? 2.???????????????? -????????????????????? -???????????????????????????????? -??????????????? 3.???????????????? -?????????????( ????????? ) -????? ???? ????? ( ????? ) -??????? ??? ?? ????? ( ???????? ) 4. ???????????? -???????????? -?????????????? -???????????????????

    30. ???????????????? IMC ???????4.???????????????????????? 1.?????????????????? -??????????????? -??????????????????? -????????????( ????????? ) 2.????????????????????? -????????? -???????? -?????????

    31. ???????????????? IMC ??????? 5.???????????????? 1.???????????????????????????? 2.????????????????????????????? 3.?????????????????? 4.?????????????????????????????

    32. ???????????????? IMC ???????6.??????????????????????????? 1.???????????? -????????/???????? -??????????????????? -?????

    33. ???????????????? IMC ???????6.??????????????????????????? 2.??????????????? -????????????/?????????? -?????????????/????????????? -???????????????????????? ????/????????????????

    34. ???????????????? IMC ???????6.??????????????????????????? 3.??????? -??????????? -??????????

    36. ???????????????? IMC ???????6.??????????????????????????? 4.????????????????????????? -????????? -?????????? -????????????? -???????????? -???????????

    37. ???????????????? IMC ???????6.??????????????????????????? 5.????????????????????????? -????????? -?????????? -????????????????? -?????????

    38. ???????????????? IMC ??????? 7.?????????????????? 1.?????????????????? -?????? ???????????? ???????? ?????? ??????? 2.?????????????????? -??????? ????????

    39. ???????????????? IMC ???????8.????????????????????????????????????????? 1.??????????????????????????????????????????????? 2.?????????????????????????????????????????? 3.??????????????????? 4.???????????????????????????????????

    40. ???????? IMC 1.?????????????????????????????? 2.??????????????( ?????? ?????????????? ) 3.??????????????????????????? 4.??????????????????

    41. ?????????????????????????? Promotion Mix

    42. ?????????????????????????? Promotion Mix

    43. ?????????????????????????? Promotion Mix

    44. ?????????????????????????? Promotion Mix

    45. ?????????????????????????? Promotion Mix

    46. ???????????? http://www.google.com http://www.bus.tu.ac.th/usr mk201/download/ch13 Promotion.PPT

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