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International Communication - PowerPoint PPT Presentation


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International Communication. Introduction and History. Developments toward a global communication system. Monsters and myths Alexander the Great broke geographical boundaries Trade caravans Pilgrimages - Mecca, crusades Mapmaking

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international communication

International Communication

Introduction and History

developments toward a global communication system
Developments toward a global communication system
  • Monsters and myths
  • Alexander the Great broke geographical boundaries
  • Trade caravans
  • Pilgrimages - Mecca, crusades
  • Mapmaking
  • Signals -torch, reflection, courier, messenger, compass, flag, telegraph, post
military and diplomatic communication
Military and diplomatic communication
  • Code standardization
  • Global time system
  • Passport
  • Transatlantic cable line
  • Telephone
  • Reuters news service
  • Broadcast
  • Internet
decrease in foreign news
Decrease in foreign news

Cultural dimension

  • How much content is absorbed?
  • How is content being transmitted

Latin America

  • Little inundation; telenovelas exported; newspaper subscriptions growing

China

  • Internet an advertising open borders
nwico
NWICO
  • Evolutionary process seeking more just and equitable flow and content
  • Right to national policy self-determination
  • 2-way information flow with more accuracy for less-developed countries (LCDs)
west carrying less international news
West carrying less international news
  • High cost of reporting
  • Restrictions, threats, bias
  • High turnover in correspondents
  • Parachute journalism an sensationalism
  • Lack of public concern
transnational corporations and global ideology
Transnational Corporations and Global Ideology
  • Economic and market freedom
  • Government intervention & regulation impede economic growth
  • Policy objective should be ‘sustainable growth’ (non-inflationary)
  • Desirability of privatization

Global media system is the outgrowth of ‘free market’ communication policies

media globalization
Media Globalization
  • Growing TV viewing
  • Foreign ownership of US entertainment
  • MTV, CNN localization
  • Publishing, film & music are booming
  • Rapid corporate consolidation
  • Media deregulation
  • Presence of advertising