International Communication - PowerPoint PPT Presentation

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International Communication

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  1. International Communication Introduction and History

  2. Developments toward a global communication system • Monsters and myths • Alexander the Great broke geographical boundaries • Trade caravans • Pilgrimages - Mecca, crusades • Mapmaking • Signals -torch, reflection, courier, messenger, compass, flag, telegraph, post

  3. Military and diplomatic communication • Code standardization • Global time system • Passport • Transatlantic cable line • Telephone • Reuters news service • Broadcast • Internet

  4. Decrease in foreign news Cultural dimension • How much content is absorbed? • How is content being transmitted Latin America • Little inundation; telenovelas exported; newspaper subscriptions growing China • Internet an advertising open borders

  5. NWICO • Evolutionary process seeking more just and equitable flow and content • Right to national policy self-determination • 2-way information flow with more accuracy for less-developed countries (LCDs)

  6. West carrying less international news • High cost of reporting • Restrictions, threats, bias • High turnover in correspondents • Parachute journalism an sensationalism • Lack of public concern

  7. Transnational Corporations and Global Ideology • Economic and market freedom • Government intervention & regulation impede economic growth • Policy objective should be ‘sustainable growth’ (non-inflationary) • Desirability of privatization Global media system is the outgrowth of ‘free market’ communication policies

  8. Media Globalization • Growing TV viewing • Foreign ownership of US entertainment • MTV, CNN localization • Publishing, film & music are booming • Rapid corporate consolidation • Media deregulation • Presence of advertising