How to Avoid Business Blunders Abroad. David A. Ricks. Introduction. Locating a fast-food restaurant in high-traffic areas (Munich, Germany). Ask the right questions (Land in Sicily) Location! (pineapple plant in Mexico). Picking the Package. Adapting packaging to the local environment
David A. Ricks
plant in Mexico).
food jar in Africa
survey, interviews or discussions may
have avoided these blunders.
America – “jackass oil”
of production and delivery
men in an aircraft brochure for a promotion
in India – The men were Pakistani