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E NERGY S TAR Residential Lighting Background and Selling Tips for Lighting Sales Staff E NERGY S TAR and E NERGY S TAR Qualified Products Background What is E NERGY S TAR ?
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Now Over 40% of consumers
recognize the ENERGY STAR Label.
By using energy-efficient lighting, less energy is generated by your local utility, decreasing the amount of fossil fuel burned, which results in less pollution.
home officeENERGY STAR Labeled Residential Light Fixtures and Applications
Also available: ENERGY STAR outdoor fixtures for the yard, walkway, facade lighting
† Based on a minimum CFL life of 6,000 hours versus a 1,000-hour life of an incandescent.
Sales: ($0.30 x 8) = $2.40
Profit: ($0.15 x 8) = $1.20
Saves Money & the Environment
ENERGY STAR qualified lighting meets the #1 concern of consumers – long life. ENERGY STAR qualified light bulbs last, on average, 4-5 years (compared to under a year for incandescent). This means less bulb changes for your customer!
ENERGY STAR lighting matches the warmth of incandescent bulbs, but produces much less heat and is cool to the touch. Incandescent bulbs convert only about 10% of the energy used into light; the rest is emitted as heat. Working under and living with ENERGY STAR lighting is not uncomfortably hot.
ENERGY STAR lighting uses up to 75% less energy which means your customers will have lower electricity bills, while protecting the environment.
Light Output = LUMENS
Power Usage ($) = WATTS
Lighting efficiency is determined by the amount of useful lumens you get for each watt of electricity,
you want lumens not watts!
Incandescent bulbs convert only 10% of electricity used into visible light. CFLs are approximately three to four times more efficient at converting electricity into visible light.
“The switch to CFLs made the product look better, increased our business with folks coming in all day long and staying longer, increased comfort level of the showroom for our staff, lowered our cooling costs by about 20%, reduced our electric bill by 30%, and we are not changing the bulbs all the time any more.“
-- Dale Tiffany, Inc.