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Module: Introduction to Single Sourcing. Single Sourcing. ADDIE. Single Sourcing. Smaller Modules Separating Content from Presentation Working as a Team. Newspapers Do It. Course Goal. “teach you how to apply similar techniques when creating multiple courses in your environment.”.

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single sourcing1
Single Sourcing
  • Smaller Modules
  • Separating Content from Presentation
  • Working as a Team
course goal
Course Goal

“teach you how to apply similar techniques when creating multiple courses in your environment.”

develop once use many
Develop Once, Use Many

Tip: For a single topic (or learning object) you may want to write verbose text for inclusion in an instructor guide, and an equivalent, streamlined version for use on classroom visuals or in the eLearning. Basically it is the same content.

business benefits
Business Benefits

Separating content from delivery format provides many business benefits, including:

  • Future Proofing Content
  • Scalability
  • Decrease Redundancy
  • Shorten Time To Market
  • Rapid Updates and Modifications
course objectives
Course Objectives

In this course, you will learn how to:

  • create learning content as small, easy-to-use modules
  • think outside the box and apply single sourcing to innovative, large-scale projects
  • define and communicate your single source vision to your team, business unit, and company/organization
  • deal with change management issues
  • structure your team for best results
  • deploy a successful single sourcing practice
what is a learning object
What is a Learning Object?

What is a Learning Object?

  • Self-Contained
  • Connectable to Other Learning Objects
  • Reusable
  • Individual Item or an Entire Activity
  • Metadata Tagged for Searchability
  • Building Block for a Topic or Lesson
designing for reuse
Designing for Reuse

Here are some simple tips to share with instructional designers and writers to make content as reusable as possible.

  • Don’t reference previous LO’s or topics within any reusable content.
  • Cover examples completely within the learning object (or at least the topic).
  • Write verbose and streamlined text if you want classroom visuals and eLearning to be less “text heavy”.
  • Consider adding interactivity exercises as equivalent to static graphics or text narratives describing classroom activities, for use in non-print-based learning.
  • For transitional items and contextual examples, create them as non-reusable objects or “glue”.
thinking outside the box
Thinking Outside the Box

If you think that using single sourcing is just a different development methodology for creating eLearning or Instructor-Led Training, you are missing the big picture. Although single sourcing can help shorten overall development, the more significant benefits include:

  • Setting up content for creative remixing
  • Moving modular training closer to the point of performance
  • Sharing and reusing content with other parts of the business
  • Creating new derivative versions of courses for different target audiences

Wiley Custom Select is an excellent example of single sourcing in action because it:

  • Uses the concept of Learning Objects – defined as “Chapters” in a book in this example
  • Learning Objects are short and granular
  • Chapters are self-contained
  • Keeps content separate from delivery - you can add your own cover and the table of contents is automatically generated
  • Content can ultimately be repurposed for multiple uses
discussion questions
Discussion Questions

Which issue do you think was more difficult in this scenario:

  • applying learning content management technologies and techniques?
  • working with content owners and authors to see the vision of allowing users to consume their intellectual property at the chapter level?

How could you apply this example to learning content that you develop?

discussion questions1
Discussion Questions

Discussion Questions:

  • How can you apply single sourcing to similarly disseminate learning in your organization? (Think outside the box).
  • When would it be advantageous to move training closer to the point of performance as illustrated with this example?
retail product knowledge ondemand1
Retail – Product Knowledge OnDemand

Company XYZ owns a large chain of retail stores, located in three different countries with the following characteristics:

  • They sell 56,000 different brand-name items
  • Sales staff is assigned by department (electronics, medical supplies, gardening, sports, etc.)
  • The company considers “product knowledge” as a key to successful selling
  • Turnover of staff is high at 34% turnover per year
  • There is a need to keep the sales staff up on all the latest information on products
summary and discussion
Summary and Discussion

Discussion Questions:

  • How can you apply single sourcing to similarly disseminate learning in your organization? (Think outside the box).
  • When would it be advantageous to move training closer to the point of performance as illustrated with this example?
computer software training2
Computer Software Training

In this example, many different outputs are supported including:

  • Instructor Guides
  • Student Guides
  • PowerPoint (visuals for instructor-led training)
  • eLearning
  • Mobile Learning
  • Job Aide
  • Online Help Files
  • Publishing Software (for manuals)
  • Etc.
summary and group discussion
Summary and Group Discussion
  • Does your organization provide limited access to Subject Matter Experts (SME’s)? What can be learned from this case study on how to more efficiently use SME time?
  • Reusability doesn’t always mean using content created by someone else for another use. In fact, one of the most effective cost saving measures of single sourcing is repurposing content for different audience. How much content can be reused (or repurposed) in your department/organization when creating derivative versions of courses for different audiences?
north star
North Star

Fact: The North Star never changes its place in the sky. When you face it, you are always facing North.

north star1
North Star

Begin by writing goals for your project. Here are some ideas to get you started:

  • “Our vision of single sourcing is to create new learning products and develop additional streams of revenue.”
  • “By introducing this program, our goal is to be able to offer our customers (both internal and external) customized learning experiences without starting each new project from scratch.”
  • “To us, single sourcing holds the keys of creating consistent learning products and deliverables. Our learners don’t want every learning experience to be a new exercise in how to use the manual or navigate an eLearning course.”
group activity
Group Activity

Divide into groups. Write and share a one-line, North Star vision with your group. Discuss.

company xyz inconsistencies
Company XYZ inconsistencies

When preparing to move to a content-managed approach, they collected samples of instructor guides from each department, and they noticed that elements of the template had changed over time, including:

  • Variations in the document footer: changes in font, styles, and spacing.
  • Instruction Notes: Some added them in italics directly under the content.  Another group had decided to show them in the margins.
  • Use of Icons: the original template used visual icons to represent discussions vs. activities vs. quizzes, etc.  Over time some of these icons had been abandoned and new ones added. One group stopped using the icons altogether.
activity assess output formats
Activity: Assess output formats

Assess output formats using the following steps:

  • Collect samples from different groups and divisions (instructor guides, student guides, PowerPoint used in ILT, eLearning, etc.)
  • Collect any feedback given by learners and instructors
  • With a group of key stakeholders, make a prioritized list of what works best across all the samples
  • Create a list of what common elements exist across all samples vs. what is unique
  • Create a specification showing what variability is needed to meet all needs
  • Finally, create a prototype that everyone can live with.