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Unveiling the World of Marketing: Insights, Impact, and Strategies

Delve into the realm of marketing and explore its relevance, from identifying customer needs to strategic brand promotions. Discover the art of advertising and its principles, along with the significance of target markets and effective methods used in marketing campaigns.

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Unveiling the World of Marketing: Insights, Impact, and Strategies

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  1. Tashina Renquist Colorado Technical University www.coloradotech.edu

  2. OUTLINE • What is Marketing • How it Relates to You • Comment Card • Brands, Markets, and Slogans • Methods of Marketing

  3. What is Marketing? • Identify a Need • Fill/Satisfy the Need • Do it for a profit No one is in business to lose money! Definition selling of products or services: the business activity of presenting products or services in such a way as to make them desirable (http://encarta.msn/dictionary)

  4. Principles of Advertising A = Attention I = Interest D = Desire A = Action

  5. Advertisers spend millions of dollars every year analyzing their consumers… Are you a target too?

  6. By the age of 20, the average American hasseen 1 million commercial messages. The average company spends over one billiondollars marketing their products to young people. What companies have targeted you?

  7. COMMERCIALS EFFECT EXAMPLE: The Super Bowl

  8. 2009 SUPER BOWL RESULTS Who Won? Who Lost? What was your favorite Commercial?

  9. For a 30 SECOND AD During the 2009 Super Bowl It cost, on average, $3 MILLION Per commercial

  10. Food Shelter Clothing Water Necessities of Life

  11. Today’s “Necessities” Phone / Cell Phone Car DVD / CD player Microwave Computer What Else?

  12. Why DO we buy? Necessity Emotions Word of Mouth Bandwagon

  13. COMMENT CARD Today’s Workshop Brought to You By: COLORADO TECHNICAL UNIVERSITY Health Science (Medical Assisting) Computer Science and Information Technology Business Administration Criminal Justice Paralegal and Court Reporting

  14. COMMENT CARD • Jump Start Scholarships Available (amongst others) • Career Services: during, graduation, and post graduation services available • Field Experiences Professors • Financial Aid available for those who apply and are qualified CTU: Hands on technology based learning environment

  15. Sports Drinks Soda Pop Fast Food Soap Deodorant Gum Jeans T.V. Shoes Perfume/Cologne Chips Toothpaste Toilet Paper Kleenex Make-up Automobiles What Brands Do You Buy?

  16. What Brand Is This?

  17. What Brand Is This?

  18. What Brand Does He Endorse?

  19. Target Market Age Gender Ethnic / Cultural Backgrounds Socioeconomic Status What Else???

  20. Creating an Identity Name Spokesperson Logo Colors Slogan

  21. Slogans

  22. Slogans

  23. Methods of Marketing

  24. Commercials • Short • Entertaining/Informative • Attractive • Easy to Remember • Costly

  25. Careers in Advertising/Marketing Marketing Specialist Graphic Designer Illustrator Art Director Account Representative Special Effects Artist Web Page Designer

  26. Tashina Renquist Colorado Technical University 605-361-0200 www.coloradotech.edu

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