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Michela Seedanee. A post-apocalyptic tale of a man and his son trying to survive by any means possible. . Four weeks after a mysterious, incurable virus spreads throughout the UK, a handful of survivors try to find sanctuary. .

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Michela Seedanee

A post-apocalyptic tale of a man and his son trying to survive by any means possible.

Four weeks after a mysterious, incurable virus spreads throughout the UK, a handful of survivors try to find sanctuary.

A climatologist tries to figure out a way to save the world from abrupt global warming. He must get to his young son in New York, which is being taken over by a new ice age,


US theatrical release poster

Biohazard warning

On 13 April 2007, 28 days before the release of the film in UK cinemas, a huge biohazard warning sign was projected against the White Cliffs of Dover. The sign contained the international biological hazard symbol, along with the admonition that Britain was "contaminated, keep out!".

Viral advertising

Removable chalk-powder graffiti was sprayed in locations around London and Birmingham featuring the web address ''. However, the web address was found to be unregistered and was quickly snapped up. The advertising agency who made the mistake agreed to purchase the rights to the domain name for an undisclosed sum.

Information and Promotion

Release Date

28 Days Later is a 2002 British post-apocalyptic science fiction horror film It was directed by Danny Boyle, and was released in the United Kingdom on November 1, 2002 and in the United States on June 27, 2003.

Release date:

27th May 2004 UK

It was promoted:

The Day After Tomorrow was promoted

iththe tagline, 'Where Will You Be?

Had a fan site and website

Set up.

They used traditional push

And pull advertisement aka

Some billboards, posters,

Adverts, etc. To help

Promote the film.

Adverts, billboards, trailers, teasers.

A book already on the book by Cormac McCarthy.

There was also a website which gave special features and

clips to watch.

Often promoted the story about how in April 1951 he

wrote the novel in three weeks, typing continuously onto a

120-foot roll of teletype paper.

Release Date : The Road was officially released in 2009, however it was only released

in the UK on the 8th Jan 2010.



Christianity-The theme which shows up a lot in 28 Days Later is the symbolisms of Christianity in society and how plays an important part in our present day lives in keeping hope alive.

The Director; Danny Boyle uses this religious symbolism throughout the film in the form of mise en scene and with a priest that looks almost demonically possessed when the main protagonist comes across the first infected.

Scene in church. (Excuse backing music)

Anger-The Director mainly wanted to point out that the Rage virus was a representation of today's increasing tensions of travel rage and everyday rage. There are many scenes in the movie where symbols are used to show these feelings of anger and frustration.

The Road Themes:

Death- Death is shown through the landscape, the protagonists' struggle to survive, and the constant Threats of murder and starvation. The earth is already steeped in death and ashes.

Paternal love- The theme of paternal love is shown through the Father and son, the movie even highlights that the only reason the man is still living is to keep care of his soon.

Day After tomorrow Themes

Nightmarish consequences of Global Warming:

The idea of not being able to control or stop the destruction that is happening but wait the event out.

Parental Love:

Travelling to New York to find his son, shows connection between family and children and that with family shows humanity and in times like that it is important.

Romance: Common in post apoc as it shows hope in all the destruction.

Good versus Evil

The theme of good versus evil is common for a post-apocalyptic film/ novel. The boy seeks

confirmation from his father that they are the "good guys" and that the "bad guys" are those

who seek to hurt them through the film. And that when they start to become the “bad guys”

They have lost their humanity.


This 3:00 clip from the film shows how the setting can create a tense yet

Lonely feeling for the audience.

The Road

Cities Old ruins of cities and towns are what you see normally throughout the film this shows you the amount of destruction and has accrued and allows you to feel how much the world has become, and how many little people there are alive. Making the audience feel lonely which is common in post apoc films.

The road The two characters tend to always follow a road hoping that their will be a brighter future at the end of the road. This is also common in post apoc as it gives the audience the hope of humanity.

Fields and open area Another way they have made the world seem like such a small place and so few in it now. Another way of showing loneliness and just how serious the film is which creates tension which is also good in an post apoc and is used frequently.

Day After Tomorrow

Cities Showing the events hitting main areas making it seem more intense for the audience. When they know the places were the destruction is happening.

Around the world There are scenes were ice is falling in Japan and global catastrophe are happening all around the world. Showing that the events are happening worldwide.

28 days later

City Huge population, common zombie post apoc setting . Another place were you are meant to feel safe, this is used to make you feel uncomfortable like there is nowhere to go and hide.

This link is to a YouTube 5 min clip of Tsunami that happens in New York. Shows how a big, well known city can create such a tension when destruction happens.

This link shows how the events are taken around the world which makes it more thrilling for audience.

Lab Setting for how outbreak accrued for zombie apoc aka infection, virus, gas. Or just even nature it self. 28 days later shows how the infection is passed through rage within the monkeys that had been tested on in a medical research lab. Which is a common aspect of apoc genre film to show corruption within human society.

A church Safe zone/ sanctuary. It is meant to feel. The idea of Christianity and being no hope. 28 days later struggle shows the theme of religion of the movie by having the first place the man gets attacked by infected in an church. Which symbolises the ending of hope for humanity. Later he finds survivors which relights that hope only to be crushed by another downfall later on in the film.


In my research of ‘Nick Lacey’ he taught me

That characters are placed in scenarios

Different form the normal world. Aka

‘The Roads’ post apoc genre. Means

Characters are placed in setting a way

that can change their humanity.


*The dad and little girl help them when they could

Have let them die another idea of hope and that

There are still good people left.

*Army who takes advantage of the situation in a bid to

Get control and power. And the main power is normally

Over female sex. Although the main character being

Uncorrupted saves them from these power hungry

People that try to harm them.

Characters 28 days later- Male main character is first represented quite weak and helpless aka wimp. Women character showed strong and brave, which is a normal aspect of role reversal in apoc genre. Its shows the confusing likes to make the audience feel uncomfortable with the situation. However later on in the film the roles are switched again and the man saves the women’s life and a child’s.

“Characters can be a defining factor of genre.” – Nick Lacey

The antagonists are represents to the audience of what the big fear of them is really about and that is ‘cannibals’ they people are starving and they have lost so in touch with their humanity that killing and eating their own kind is now understandable to them. They show this in the film when one of the female cannibals in the house the protagonist are hiding in, States about the smell which is of the flesh and people they have eaten. The men say they cannot smell anything showing that they now see it as normal human behaviour. This Makes them seem almost cave men like and unintelligent.

The Road- The two main protagonists are the father and son, a small family which keeps care of each

Other. This lets the audience see there is still love and care in the world even though the end

Of the world has happened. This compassion gives a sense of humanity which is ideal in the

Film as many believe with restrains people will do unbearable things and although the father

And son have kept their hope, they are constantly threatened by the antagonists. – 4:28 shows you the scene that shows their loss of humanity.

Day After tomorrow- Protagonist.  Like hero's he is smart and brave for example at the

Beginning when ice caps are breaking he ‘heroically’ jumps to ‘save’ the important

Core samples which will in a way ‘save the world’ from the events which are

Going to happen.

Mike’s Son  He is also a protagonist and he is smart he helps save the women he loves

In the film and is brave like his father. The boy and the father make the normal parental

Being parental instinct to keep care of your children.


Pan Shot:

Pan at beginning showing scenario and ice, there are also pans at major events in the movie. Makes it more thrilling to watch.


Extreme close-up shot: Allows you too see the change and emotion in the

characters. Which helps target the audience and create adrenalin in scenes of


Establishing Shot: Establishing shot allows you too see the impact of the

situation on the setting for example this post apoc there is no one in site the

area seems deserted

Camera angles in this post apoc show the terror of the situation, rather than having the

Viewer stand back and just watch objectively, they bring the audience into the scene more. In one scene, there is a car in the background driving along a road; behind the car is a field of flowers.

This is behind the scenes footage when recording

A intimate scene between protagonists father and son and how this sort of close up creates a feeling as if ‘ to protect a loved one’ common in post apocalypses films.

This clip from 0:26- 0:40 shows the camera man in the filming of 28 days later trying out variety of different low angel shots. Low angle shots are common in post apoc, this is because low angle shots make the audience feel confused and powerless. This shot was particularly used when the protagonist was having a nightmare that his friends had left him.

Shot reverse shot helps communication in scenes, it also helps to divert the attention of the audience on specific actors that they should be concentrating on.


The diegetic sounds are placed in for everyday city life, chattering cars and people walking on the pavement, however non diegetic sounds are also placed in that sound like everyday sounds for example; strong winds for the hurricanes and heavy rushing water when New York is flooded.


Underneath this is also a non diegetic background music using wind and string instruments to help create a tense atmosphere which is also very common in post apoc films.

28 days later uses some strange techniques to give us images and scenes that present the material in an interesting way. It makes it very stylish. Where there is action and fear in some scenes, the camera work and visual images jump at us frantically making it dramatic and together creating an atmosphere.

This general editing work in post apoc films are used by directors to create the tension in the audience and allow them to feel as the character would feel with the frantic visuals and idea of chaos.

The non diegetic music is placed on top of that to help create the atmosphere the director wants the audience to feel. For example when being chased by cannibals they music becomes tense.

Another non diegetic sound used was the commentary of the father telling the story of his life and how it came about letting the audience know only little information at a time.

Continuity editing like other post apoc is normal editing in a post apoc film as it also quick scenes to build tension and create a sort of feeling the want the characters to feel.

This trailer shows the action and how the editing is placed to make it thrilling.

The diegetic sounds of trees and birds are shown in the beginning of the film when everything is normal, then after when the world has become ‘post apoc’ all you can hear is the strong wind, sound of earthquakes as if all life has gone.


The savagery of the soldiers in 28 days later is down to choice this is shown by the hesitant behaviour of some of the soldiers when the leader suggests the rape of the two. Female lead characters furthermore one soldier refuses and turns against the others. Their actions are purely wants as a pose to the necessity shown in the road, the acts of cannibalism and the general dog eat dog attitude of the remaining humans are for the most part survivalism.

Comparing 28 days later post apoc to The road…

Both show the breakdown of society in a post disaster world, in which a majority of human survivors have devolved into a savage survival of the fittest type mentality. Furthermore both films create a bond between adult and child and the protective instinct that accompanies this.

Comparing The Road to The Day After Tomorrow…

The similarities in these two films is the idea of parental love, and to keep care of your child from harm. Even at the cost of your own life.

Another similarity is the intelligence of the protagonist for example the father shows intelligence when comforted by an cannibal giving audience impression he was once a doctor and the protagonist in Day after tomorrow is an scientist.

The establishing shots of Day after tomorrow and The road show scenes of destruction and the end of the world.


Teachers notes from PowerPoint on VLE.