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Social Influence

Social Influence. Please sit with the desks that match your number. Today’s Learning Outcome The students will be able to identify & define compliance & conformity techniques. The students will perform tasks to show compliance techniques. Please turn to page 116 in your textbook.

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Social Influence

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  1. Social Influence Please sit with the desks that match your number. • Today’s Learning Outcome • The students will be able to identify & define compliance & conformity techniques. • The students will perform tasks to show compliance techniques. • Please turn to page 116 in your textbook.

  2. Group Behaviour • The last two classes dealt with the Social Learning Theory. • Somebody refresh our memories on SLT Today, we look at Social Influence.

  3. Compliance Techniques • Each of you has received a number and it coincides with the following information: • Authority • Commitment • Liking • Reciprocity • Scarcity • Social Proof • Success Criteria: • You will now create a short skit that demonstrates the compliance technique. You will have 10 minutes to prepare and then we will draw, at random, the order the groups will present. • GO!!!

  4. Door-in-the-face TechniqueReciprocity • Cialdini et al (1975) • Experimenters posed as reps for a false organization & asked students on the street to volunteer • Initially asked to volunteer chaperone juvenile delinquents to the zoo for a one day trip-83% refused • Experimenters then asked if students would volunteer to work 2 hours a week for 2 years-100% refusal • However, after asking for 2 years, experimenters than asked the bit about the zoo-50% agreed to chaperone In your group: think of real life examples?

  5. Foot-in-the-Door TechniqueCommitment • Dickerson et al (1992) • Students wanted to see if they could get other students to conserve water in the dorm showers • Subjects were asked to do 2 things: • Sign a poster (“Take shorter showers. If I can do it, so can you!”) • Take a survey designed to make them think about their own water wastage. • Students shower times were then monitored • Those who signed the poster and took the survey took shorter showers on average by 3.5 minutes • The times were significantly shorter than others in the dorm In your group discuss the problems with this study.

  6. Commitment Goal Gradients Longer people are committed to something, the less likely they are to abandon War in Afghanistan a good example? Low-Balling Cialdini et al (1974) • First year psych students were asked to be in a study that began at 7 AM-76% refused • A second group was asked to participate but not told a time-44% refused • When they were told it was at 7 AM (they could back out if they wanted)-95% showed

  7. Hazing What is hazing? Turn to page 119 and we will read the last paragraph before the blue subheading together. Story Time Mr. Weisse and his social club initiation.

  8. Solomon Asch (1951) Pages 120-121 in your text But we will watch a bit (only 8 minutes) of Discovering Psychology. Episode 19

  9. Practice • Read the excerpt from Among the Thugs for next class when we discuss more on social influence! • Mark up your paper. I will have some questions for you to answer in a Socratic Dialogue next class.

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