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AUSTRIA

AUSTRIA. IN THEATER C heesy dibbles contest .

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AUSTRIA

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  1. AUSTRIA IN THEATER Cheesy dibbles contest • A huge transparent box filled with cheesy chips will be placed at theaters foyer. Kids have to guess how many dibbles are in the box. The kid whose guess is closest wins “an annual support of cheesy chips” OR “a tour for (for the winner and 3 best friends) through a cheesy chips factory” • 2 – 3 weeks before release • In theater • moviegoers • nego

  2. AUSTRIA IN THEATER & GRASSROOT Advent calendars • The Penguins of Madagascar branded advent calendars will be distributed through kids and family events, schools, kindergardens and theaters. • Some distributions combined with walking character Meet & Greet • In November • Nationwide • Kids,teens • nego

  3. AUSTRIA IN THEATER Concession menus • Special “cheesy Nacho” The Penguins of Madagascar menus incl. 3 portions extra cheese • With release • nationwide • moviegoers • nego

  4. AUSTRIA IN THEATER Voice talent greetings • “Die FantastischenVier” (the fantastic four – a German Hip Hop band) are the voice talents of the Penguins of Madagascar. • Greetings with them for in theater use. • November • In theaters on screen • moviegoers, 12-49 • Idea – needs to be discussed with Germany

  5. AUSTRIA In THEATER Coops with shopping mall ice rinks • In theater coop with shopping malls next to the theater who provide ice rinks during winter in the mall! Skate like a penguin plus • Meet & Greet with Skipper on the ice rink. Plus several movie sweepstakes (movie items plus concession vouchers to be won) • Release we • HM SCN • Starmovie Wels SCW • kids • nego

  6. AUSTRIA IN THEATER Bouncy castle • Bouncy castles placed in theaters with huge lobbies / enough space in front of the entrance that kids can jump like the Penguins of Madagascar. • Release we • In theater • Kids • nego

  7. AUSTRIA OOH/school campaign Cheesy dibbles school cones • The Penguins of Madagascar branded school cones will be distributed at the beginning of the school year. • The cones will be filled with cheesy chips instead of candy. • School start (beginning of September) • Nationwide • kids • Tbc by schools –if schools won’t distribute we would distribute via exhibitors  in theatercampaign

  8. AUSTRIA OOH / public traffic take over Branded tram / buses / bus shelters • The Penguins of Madagascar taking over public transportation in Vienna. • Branded trams, buses and bus shelters all over Vienna. • Nov. 10th – Dec. 7th • Vienna • 1.8 Mio contacts • planned

  9. AUSTRIA OOH / public traffic take over Branded tram / buses / bus shelters

  10. AUSTRIA PROMO Schärdinger on-pack promo • On pack promotion on kids yoghurt including The Penguins of Madagascar collectable promoitems • ATL spend: • TV: € 60.000,-- • Nov 2014 • nationwide • circ: 330.000 • confirmed

  11. AUSTRIA MEDIA PROMO Skipper on air in kids TV show • Huge The Penguins of Madagascar special in kids TV show Okidoki. Skipper (our ordered Character) will be their special guest at the studio. • At the release weekend • Okidoki ( kids show on ORF  public nationwide TV station) • Families, kids • nego

  12. AUSTRIA PUBLIC EVENTS Kids winter festival cool on ice • KIDS Festival in Vienna in cooperation with Radio partner on ice! Skate like the penguins; var. Penguin activities and games plus Meet & Greet with Skipper. • Nov-Dec • Nationwide • Families with kids • nego

  13. AUSTRIA PUBLIC EVENTS Walking character performances • Meet & Greet with Skipper (our ordered walking character) at several kids and family events and Christmas markets throughout November and December. • Nov-Dec • Families with kids • nationwide INSERT VISUAL MOCK-UP

  14. AUSTRIA PUBLIC EVENTS Penguins taking over an ice hockey match • Skipper will be special guest at one game of Vienna’s most famous ice hockey team, the Vienna Capitals. • Special sweepstake during breaks and before and after the game  performance on the ice. • Meet & Greet with Skipper after the game @ the VIP area • A game closest to release • Vienna, ice hockey stadium • Families with kids • nego

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