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Corporate Relation Techniquesand Resources Jeffrey Sotingco, LCDR, USN Overseas Compass, FAPAC www.fapac-sw.org Phone: 619-545-7725 Email: email@example.com firstname.lastname@example.org FAPAC Southwest P.O. Box 710843, San Diego, CA 92171 http://www.fapac-sw.org
FOUNDATION • The Federal Asian Pacific American Council (FAPAC) was founded in 1985. • FAPAC is a nonprofit and nonpartisan organization representing the civilian and military Asian Pacific American (APA) employees in the federal and District of Columbia governments.
WHO SAID THIS FAMOUS QUOTE “If you don’t know where you’re going, all roads will lead you there.”
WHO SAID THIS FAMOUS QUOTE “If you don’t know where you’re going, all roads will lead you there.” A). Carl Von Clausewitz B). Confucius C). The Cheshire cat in the Alice in Wonderland
ANSWER “If you don’t know where you’re going, all roads will lead you there.” C). The Cheshire cat in the Alice in Wonderland
STRATEGY Ends – What is the objective? Ways – How do we accomplish the objective? Means – What specific resources are required to accomplish the objective?
ENDS • Identify objective • Expected deliverables • Desired end state
MISSION (Formal) • To promote equal opportunity and cultural diversity for APAs within the federal and District of Columbia governments. FAPAC encourages the participation and advancement of APAs in the government work force.
MISSION (Informal or short version) Promote diversity and Asian Pacific Americans.
OBJECTIVE • To serve as an interagency association within the federal and District of Columbia governments, providing a focus for over thirty ethnically distinct groups originating from Asian and Pacific regions as recognized by the United States Bureau of the Census.
INTERNAL TARGET CUSTOMERS • All Government Agencies Main corporate relationships are with the interagency organizations within the federal government, and FAPAC members represent over 100 federal agencies and governments.
EXTERNAL TARGET CUSTOMERS • Public and Private agencies • Other Non-Profit Organizations • Community Leaders • Minority Organizations
WAYS • Center of gravity • Critical points • Employ tactics
ANOTHER FAMOUS QUOTE “Know your enemy and know yourself and you will always be victorious.”
ANOTHER FAMOUS QUOTE “Know your enemy and know yourself and you will always be victorious.”A). Sun-tzu B). Michael Corleone C). Captain Sparrow
ANSWER (TIE) “Know your enemy and know yourself and you will always be victorious.”A). Sun-tzu B). Michael Corleone - “Keep your friends close and your enemies closer.”
Corporate Relation Techniques • Act locally and think nationally. • Promote awareness through different programs, projects, and activities. * Annual Leadership Conference * Career Enhancement Workshop * Develop Networking Skills * Mentorship and Internship * Training and Education
Corporate Relation Techniques 2 • Strengthen relationship with internal and external organizations. • Build a long lasting rapport with our communities. • Win-win concept - assist individuals’ desires align with organizational values and culture.
Corporate Relation Techniques 2 • Offer career opportunities and training development. • Generate opportunities for advancement, fair employment, personal development, and professional growth. • Establish an atmosphere of openness and respected different viewpoints.
MEANS • Capabilities • Resources • Group dynamics
Employee Resource Support Group • Limited government funding contingent upon members’ agencies. • Projects are funded through fund-raising events.
Employee Resource Support Group (2) • Access to a job bank, network directories, and training library of videos and tapes. • Provides individual volunteers opportunities for leadership.
Asian Pacific American Heritage Month • “Leadership, Diversity, Empowerment and Beyond” • 26th Annual National Leadership Training Conference • May 9 -13, 2011 • Hyatt Regency Bellevue, Bellevue, WA
MUST SEE MOVIE • “The Lucky Few” • FAPAC-SW will show the American Vietnamese Community in Garden Grove High School auditorium on April 30, 2011.
To grow, to develop, to educate, to improve, to serve FAPAC Southwest - the Frontier of Diversity and Inclusion “If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people.” ~ Chinese proverb