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Product training - Modernaplus / Moderna R

Product training - Modernaplus / Moderna R

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Product training - Modernaplus / Moderna R

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  1. Product training - Modernaplus / Moderna R LB Marketing & Product Management / 22.September 2010, version 2

  2. General information Design Ceramics Peter Wirz Furniture Marie Rahm Monica Singer Faucets arwa-class M Similor Group Launch SWISSBAU Basel January 2010 SOS March 2010

  3. General information • Relaunch of Moderna No. 1 seller in Suisse market • Update Moderna design to defend and increase sales • Integrated Design Bathroom Suite • ceramics • wellness • furniture • accessories (only ceramic) • faucets • Logo

  4. Pictures

  5. Pictures

  6. Pictures

  7. Product training Modernaplus / Moderna R – VC LB Marketing & Product Management VC – Alain Reymond / 22.September 2010, version 2

  8. Contents - VC • Productrange • Articlenumbers & spare parts • Colours • Next steps

  9. 1. Modernaplus – Vitreous China Small WB 450 WB 550 WB 600 WB 650 Small Corner WB 450 Built-in WB 460 Siphon Cover Pedestal

  10. 1. Modernaplus – Vitreous China Countertop WB 800 Shelf 450 Countertop WB 1000 Shelf 600 Double WB Countertop 1300

  11. 1. Modernaplus – Vitreous China WHWC washdown WH Bidet

  12. 1. Modernaplus - Washbasin • 8.1554.1 • 450 x 360 • Withandwithoutoverflow • Withandwithouttap hole Small WB 450 • 8.1054.1 • 550 x 460 • Withandwithoutoverflow • With, withoutandwiththreetap hole(s) • Siphon cover andpedestalavailable WB 550

  13. 1. Modernaplus - Washbasin • 8.1054.2 • 600 x 480 • With and without overflow • With, without and with three tap hole(s) • Siphon cover and pedestal available WB 600 • 8.1054.3 • 650 x 480 • With and without overflow • With, without and with three tap hole(s) • Siphon cover and pedestal available WB 650

  14. 1. Modernaplus - Washbasin • 8.1654.1 • 500 x 530 • Withoverflow • Withandwithouttap hole Small Corner WB 450 • 8.1854.1 • 460 x 325 • Withoverflow • Withouttap hole Built-in WB 460

  15. 1. Modernaplus – Countertop washbasin • 8.1354.2 • 800 x 485 • Withoverflow • With, withoutandwiththreetap hole(s) • Siphon cover andpedestalavailable Countertop WB 800 • 8.1354.4 • 1000 x 485 • Withoverflow • With, withoutandwiththreetap hole(s) • Siphon cover andpedestalavailable Countertop WB 1000

  16. 1. Modernaplus – Countertop washbasin & shelf • 8.1454.1 • 1300 x 485 • Withoverflow • With, withoutandwiththreetap hole(s) • Siphon cover andpedestalavailable Double WB Countertop 1300 • 8.7154.1 • 450 x 230 Shelf 450 • 8.7154.4 • 600 x 360 Shelf 600

  17. 1. Modernaplus– WC & bidet • 8.2054.0 • 360 x 560 • Washdown • 4.5/3 l flush WHWC washdown • 8.3054.1 • 360 x 560 • Withandwithout lateral mountingholes • Withtap hole WH Bidet

  18. 1. Moderna R – Vitreous China WHWCwashdown FSWC combination WH Bidet WHWC compact

  19. 1. Moderna R - WC & bidet • 8.2054.1 • 360 x 560 • Washdown • 4.5/3 l flush WHWC • 8.2054.2 • 360 x 560 • 4.5/3 l flush • Withtap hole • With lateral mountingholes WH Bidet

  20. 1. Moderna R - WC • 8.2054.5 • 360 x 670 • Washdown • Withouttap hole • Withnewlid design forcistern • SoSOctober 2010 FSWC combination • 8.2054.3 • 360 x 490 • Washdown • SoSOctober 2010 WHWC compact

  21. 2. Article numbers & spare parts

  22. 2. Article numbers & spare parts

  23. 3. Colours • 000 White • 400 White LCC • 018Bahamabeige • 037Manhatten • 046Whisperblue 050Agais 757 Edelweiss 049 Pergamon

  24. 4. Next Steps 2. PHASE MODERNA R(Re-designed Products) FS WC Combi VARIO 70 - 305 SoPJanuary 2011 (S15+S25+DUO) SoS March 2011 FS Bidet SoPJanuary 2011 SoS March 2011

  25. Product training Modernaplus - Wellness LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 22.September 2010, version 2

  26. Contents - Wellness • Productrange • Articlenumbers • SIA 181, DIN 4109 4. Charges 045,046 & bathtub monoblock tap 5. Feet 6. Sales Arguments

  27. 1. Modernaplus - Wellness Former Magnis 170x75 Former Lantha 170x70 Former Lantha 160x70

  28. 1. Modernaplus – Steel bathtub • 2.2513.0 • Magnis BT with same article number but named modernaplus • 170 x 75 x 410 mm • New charges for tap holes 045, 046 • Same matching feet as other bathtubs: 2.9617.2 • Supplier: Vitrometal, Spain Former Magnis 170x75

  29. 1. Modernaplus – Steel bathtub • 2.2512.0 • Lantha BT with same article number but named modernaplus • 170 x 70 x 395 mm • New charges for tap holes 045, 046 • Same matching feet as other bathtubs: 2.9617.2 • Supplier: Vitrometal, Spain Former Lantha 170x70 • 2.2514.0 • Lantha BT with same article number but named modernaplus • 160 x 70 x 395 mm • New charges for tap holes 045, 046 • Same matching feet as other bathtubs: 2.9617.2 • Supplier: Vitrometal, Spain Former Lantha 160x70

  30. 2. Articlenumbers New articlenumbers – charges 045, 046

  31. 4. Sales Arguments - Wellness Steel Bathtubs • Bathtubs according to the EN-Norms: EN 14516 (EN 198), EN 232 • Shower trays according to the EN-Norm: EN 14527 (EN 251) • Certified for SIA 181 – antinoise • Robust due to very heavy enamelled steel of 3.5 mm • Abrasion-proof, heat proof and shock-resistant (DIN 51155) • Acid-resistant (DIN ISO 2722, 2742, 2744, 8290) • Colour-fast and Light-fast • Hygienic and Easy to clean • Very easy to install with glued-on feet or available carriers from Illbruck or Schedel (both Germany) • Naturally recyclable and ISO 14001 and 9001 certified production • Fully glazed underneath the rim (Laufen only) • Antislipalways available as an option (acc. to DIN 51097) • Specially developed thick and heavy noise absorption pads for Laufen • All models of high deepness of 400 mm and more • Warranty Laufen: 30 years

  32. Product training Modernaplus - Furniture LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2

  33. Contents • Product range • Article numbers • Colours • Sales Arguments

  34. 1. Productrange - modernaplus Vanityunit 600 Vanityunit 1200 Corner vanityunit Countertop 800 Countertop 1000 Countertop 1300

  35. 1. Productrange - modernaplus TallCabinet Trolley

  36. 1. Productrange - modernaplus Mirrorcabinet 1200 Corner mirrorcabinet Mirrorcabinet 500 Mirror 1200 Mirror 800 Mirror 1000

  37. 1. Productrange – Vanityunits • 4.2510.1 • 372 x 480 x 458mm • Matches WB 8.1654.1 • With door hinge right Corner vanityunit • 4.2511.1/2 • 372 x 600 x 400mm • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3 • With drawer • 4.2511.1 without interior drawer • 4.2511.2 with interior drawer Vanityunit 600

  38. 1. Productrange – Vanityunits • 4.2512.1/2 • 372 x 1200 x 400mm • Matches 2 x WB 8.1054.1 • Two cut outs, with drawer • 4.2512.1 without interior drawer • 4.2512.2 with interior drawer • 4.2513.1/2 • 372 x 1200 x 400mm • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3 • Cut out left, with drawer • 4.2513.1 without interior drawer • 4.2513.2 with interior drawer • 4.2514.1/2 • 372 x 1200 x 400mm • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3 • Cut out right, with drawer • 4.2514.1 without interior drawer • 4.2514.2 with interior drawer Vanityunit 1200

  39. 1. Productrange – Countertop vanityunits • 4.3511.1 • 445 x 745 x 458mm • Matches WB 8.1354.2 • With drawer • Without interior drawer Countertop 800 • 4.3512.1 • 445 x 945 x 458mm • Matches WB 8.1354.4 • With drawer • Without interior drawer Countertop 1000

  40. 1. Productrange – Countertop vanityunits • 4.3513.1 • 445 x 1245 x 458 • Matches WB 8.1454.1 • With drawer • Without interior drawer Countertop 1300

  41. 1. Productrange – Tallcabinets & trolley • 4.6610.1/2 • 1500 x 400 x 350mm • With door and drawer • 4.6610.1 door hinge left • 4.6610.2 door hinge right TallCabinet • 4.6611.2 • 1017 x 300 x 400mm • With door and drawer • With cosmetic box and mirror Trolley

  42. 1. Productrange – Mirrorcabinets • 4.4510.1/3/5 • 700 x 370 x 296mm • With door hinge right • With illumination • 4.4510.1 one switch, one socket • 4.4510.3 no switch, one socket • 4.4510.5 no switch, no socket Corner mirrorcabinet

  43. 1. Productrange – Mirrorcabinets • 4.4511.1/3/5 • 700 x 500 x 148mm • With door hinge left • With illumination • 4.4511.1 one switch, one socket • 4.4511.3 no switch, one socket • 4.4511.5 no switch, no socket • 4.4516.1/3/5 • 700 x 500 x 148mm • With door hinge right • With illumination • 4.4516.1 one switch, one socket • 4.4516.3 no switch, one socket • 4.4516.5 no switch, no socket Mirrorcabinet 500

  44. 1. Productrange – Mirrorcabinets • 4.4512.1/3/5 • 700 x 1200 x 148 • With illumination • 4.4512.1 one switch, one socket • 4.4512.3 no switch, one socket • 4.4512.5 no switch, no socket Mirrorcabinet 1200

  45. 1. Productrange - Mirrors • 4.4513.1/3 • 500 x 800 x 46 • With illumination • 4.4513.1 one switch, one socket • 4.4513.3 no switch, no socket • 4.4514.1/3 • 500 x 1000 x 46 • With illumination • 4.4514.1 one switch, one socket • 4.4514.3 no switch, no socket • 4.4515.1/3 • 500 x 1200 x 46 • With illumination • 4.4515.1 one switch, one socket • 4.4515.3 no switch, no socket Mirror 800 Mirror 1000 Mirror 1200

  46. 2. Article numbers

  47. 3. Colours • 390 Blue panel • 393 Grey panel • 395 Natural oakpanel • 391 Redpanel • 392 Black panel • 394Wengepanel

  48. 4. Sales Arguments - Furniture • MDF is dense and has a homogeneous texture • Furniture shapes reflect ceramic design • Exchangeable panels • 6 different panel colours which can be changed to create a different atmosphere easily • Thermoplastic 3D PVC furniture foils • Special handle design • Interior drawer arrangements can be changed • Trolley w/ cosmetic box • Without feet • Blum (Austria) door hinges, 3D adjustable (easy to adjust) with soft close • High quality runners by Blum • 3D adjustable installation fitting system • IP44 lighting • Inside and outside mirrors • Safety mirrors