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Quotes to Live By. Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy. - Bruce Henderson, Founder of BCG. There is nothing more exhilarating than to be shot at without result.

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Presentation Transcript
quotes to live by
Quotes to Live By...

Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy.

- Bruce Henderson, Founder of BCG

There is nothing more exhilarating than to be shot at without result.

-Winston Churchill

hypothetical market structure strategies
Hypothetical Market Structure & Strategies

Market

nicher

Market

leader

Market

challenger

Market

follower

40%

30%

20%

10%

Expand Market

Defend Market Share

Expand Market Share

Attack leader

Status quo

Imitate

Specialize

defense strategies

DEFENDER

ATTACKER

Defense Strategies

(2) Flank

(3) Preemptive defense

(4) Counter-offense

(6)

Contraction

(1)

Position

(5)

Mobile

attack strategies

(4) Bypass attack

(2) Flank attack

Attacker

Defender

(1) Frontal attack

(3) Encirclement attack

(5) Guerilla attack

Attack Strategies
specific attack strategies
Specific Attack Strategies
  • Price-discount
  • Cheaper goods
  • Prestige goods
  • Product proliferation
  • Product innovation
  • Improved services
  • Distribution innovation
  • Manufacturing cost reduction
  • Intensive advertising promotion
market follower strategies
Market Follower Strategies
  • Counterfeiter
  • Cloner
  • Imitator
  • Adapter
nichemanship
Nichemanship
  • End-user specialist
  • Vertical-level specialist
  • Customer-size specialist
  • Specific-customer specialist
  • Geographic specialist
  • Product or product-line specialist
  • Product-feature specialist
  • Job-shop specialist
  • Quality-price specialist
  • Service specialist
  • Channel specialist