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words to live by TRUSTWORTHY LOYAL HELPFUL FRIENDLY COURTEOUS KIND OBEDIENT CHEERFUL THRIFTY BRAVE CLEAN REVENT Boy Scouts of America WWW.BE A SCOUT.ORG three months to re-introduce Television spots Flyers delivered at schools Direct Mail Yard signs and posters Radio P.S.A.s

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words to live by

words to live by

TRUSTWORTHY

LOYAL

HELPFUL

FRIENDLY

COURTEOUS

KIND

OBEDIENT

CHEERFUL

THRIFTY

BRAVE

CLEAN

REVENT

Boy Scouts of America

WWW.BEASCOUT.ORG

three months to re introduce
three months to re-introduce

Television spots

Flyers delivered at schools

Direct Mail

Yard signs and posters

Radio P.S.A.s

Billboards

Guerilla tactics / Events

Public Relations

September October November

slide3

gift in kind support

  • Harmelin Media
  • Clear Channel Outdoor
  • Trails End
  • Mac Direct
  • ABC 6
  • C&B Graphics
  • Doubleknot
  • Ceisler Jubelirer and
  • Garrigan Lyman Group
external communication
external communication
  • Regional Surveys
  • Chief Seattle Council
    • Families Join Scouting (not Councils)
    • What is our brand?
    • Boys in color everything else fades into the background
  • Action item
    • WWW.BEASCOUT.ORG
    • On line registration
slide6

Outdoor

Print

Broadcast

Annual Report

guerrilla tactics
guerrilla tactics
  • Patriots Day September 11
    • Show Scout pride (uniform, lapel pin)
    • Say “thanks” to your local fire fighters
    • Seek out and create local event
    • Public Relations (unit and council)
  • October Scouts selling popcorn
    • Already out there
    • Build PR around the sale
guerrilla tactics8
guerrilla tactics
  • Thanksgiving
    • Scouting for Food (already out there)
    • 2,000 Scouts March in the holiday parade
    • Logistics
    • ABC 6 Public Service Announcements
find a pack
find a pack

Your council google map

Your council incentive to register and pay on line

Your DFS (or whoever) receives and automatic e-mail

words to live by11

words to live by

d i s c u s s i o n

TRUSTWORTHY

LOYAL

HELPFUL

FRIENDLY

COURTEOUS

KIND

OBEDIENT

CHEERFUL

THRIFTY

BRAVE

CLEAN

REVENT

Boy Scouts of America

WWW.BEASCOUT.ORG