words to live by - PowerPoint PPT Presentation

jacob
words to live by l.
Skip this Video
Loading SlideShow in 5 Seconds..
words to live by PowerPoint Presentation
Download Presentation
words to live by

play fullscreen
1 / 11
Download Presentation
words to live by
225 Views
Download Presentation

words to live by

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. words to live by TRUSTWORTHY LOYAL HELPFUL FRIENDLY COURTEOUS KIND OBEDIENT CHEERFUL THRIFTY BRAVE CLEAN REVENT Boy Scouts of America WWW.BEASCOUT.ORG

  2. three months to re-introduce Television spots Flyers delivered at schools Direct Mail Yard signs and posters Radio P.S.A.s Billboards Guerilla tactics / Events Public Relations September October November

  3. gift in kind support • Harmelin Media • Clear Channel Outdoor • Trails End • Mac Direct • ABC 6 • C&B Graphics • Doubleknot • Ceisler Jubelirer and • Garrigan Lyman Group

  4. external communication • Regional Surveys • Chief Seattle Council • Families Join Scouting (not Councils) • What is our brand? • Boys in color everything else fades into the background • Action item • WWW.BEASCOUT.ORG • On line registration

  5. how the campaign looks

  6. Outdoor Print Broadcast Annual Report

  7. guerrilla tactics • Patriots Day September 11 • Show Scout pride (uniform, lapel pin) • Say “thanks” to your local fire fighters • Seek out and create local event • Public Relations (unit and council) • October Scouts selling popcorn • Already out there • Build PR around the sale

  8. guerrilla tactics • Thanksgiving • Scouting for Food (already out there) • 2,000 Scouts March in the holiday parade • Logistics • ABC 6 Public Service Announcements

  9. WWW.BEASCOUT.ORG

  10. find a pack Your council google map Your council incentive to register and pay on line Your DFS (or whoever) receives and automatic e-mail

  11. words to live by d i s c u s s i o n TRUSTWORTHY LOYAL HELPFUL FRIENDLY COURTEOUS KIND OBEDIENT CHEERFUL THRIFTY BRAVE CLEAN REVENT Boy Scouts of America WWW.BEASCOUT.ORG