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Enhancing Law Enforcement Communication Through Podcasting

Discover the transformative power of podcasting in law enforcement with Mike Vallez, a seasoned social media strategist. This podcast explores the fundamentals of podcasting—what it is, why it matters, and how it can be effectively utilized by police departments. Learn about the benefits of reaching larger audiences, controlling information distribution, and integrating podcasts into broader social media strategies. Gain insights into the practical applications for emergency preparedness, crime prevention, and community engagement. Join us as we navigate the future of communication in policing.

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Enhancing Law Enforcement Communication Through Podcasting

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Presentation Transcript

  1. Podcasting: Who, What, Why, How…. Background Information – Mike Vallez • USIS/Altegrity – Social Media Strategist, 07/09 to Present • CrazyMikesapps – Founder “CrazyMike,” 02/09 to Present • Social Media Five-O – Founder, 08/09 to Present • USIS – Team Leader/Field Investigator, 07/02 to 07/09 • Tampa Police Department – Police Officer, 11/94 to 04/02

  2. How I Got Here • CrazyMikesapps.com • Twitter • Facebook • Skype • YouTube • iTunes • FriendFeed • Social Media Five-O …this is how I became a social media strategist at USIS.

  3. What is a Podcast? • Like a magazine subscription, but audio or video • Digital media file • Time shifted • Downloaded from the web • Content can be consumed on the user’s terms • Can be consumed through mobile device and/ or PC/Mac

  4. Why Does Law Enforcement Want To Podcast? • Larger communication reach • Better controlled distribution of some info • Relatively inexpensive • Easy to integrate into a social media campaign • Content can be Tweeted, Facebooked, emailed, Etc.

  5. How Can Law Enforcement Apply Podcasting? • Emergency Preparedness • Crime Prevention • Daily Communications • Crime Scene Evidence • Wanted/Missing Person Distribution • Audio Blog • Quick Information Updates • Press Releases • Use your imagination

  6. How To Podcast! • Hardware • Software • Web Resources • iTunes • WordPress • Integration into other social media channels • USTREAM and Livestream

  7. Summary/Questions

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