Paying for Public Service: Advertising revenue in a competitive market. Jamie Cowling June 2003. Historical Bargain: Rights and Responsibilities. 1955-1956 – ITV For-profit network granted an advertising monopoly in return for public service obligations. 1982 – Channel 4
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For-profit network granted an advertising monopoly in return for public service obligations.
not-for-profit public service broadcaster.
Second for-profit commercial public service broadcaster, some positive content obligations.
All Multi-Channel Share of Total Audience All Homes against Share of Net. TV Advertising RevenueSource: BARB; OMD UK Note: Includes BBC; ITV2; E4 etc.