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Game Changing Revenue Generation with AdCopper
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  1. Game Changing Revenue Generation with AdCopper

  2. About the Speaker • J.C. Utter – Co-founder and CEO of ImageStream • 16 years experience as product manager • Published in Linux Journal, CPCI Systems, and others • Conference speaker at WISPA, FISPA and others • Led development of the WISPA CALEA standard • Serves on the WISPA PR committee @ Service Provider Forum 2011

  3. About the Company • Founded in 1995, shipped the first Linux router in 1999 • Developed the first driver components for Linux called Inetics™ • Extensive experience with military and telecom OEMs • Ruggedized routers for harsh environments • Virtual routers and cloud applications for ISPs • New AdCopper™ revenue solution • Customers in over 90 countries @ Service Provider Forum 2011

  4. Highlighted Applications Cloud Services IPv6 QoS Service Provider DSL Aggregation & Premise Bonding @ Service Provider Forum 2011

  5. The Problem • Video services like NetFlix and Hulu are growing fast • ISP bandwidth use and costs are increasing rapidly • Subscriber price for Internet access is stable or falling • Some ISPs can’t afford bandwidth needed to compete • All ISPs would like an easy way to make more money @ Service Provider Forum 2011

  6. The Solution • Turning up additional bandwidth costs money • ISPs can pay for these costs with new revenue • AdCopper™ offers a powerful and exciting solution • It retargets remnant ads on high-profile Web sites • It increases ad value with hyperlocalization • AdCopper empowers ISPs to make more money @ Service Provider Forum 2011

  7. Internet Advertising Trends “Online and interactive advertising revenues are expected to climb to $42.5 billion by 2015.” “Hyperlocal marketing is growing by a compounded annual growth rate of 14.4%.” – BIA/Kesley @ Service Provider Forum 2011

  8. The Challenge Advertisers Publishers Ad Networks How Do Internet Service Providers Fit into the Puzzle? @ Service Provider Forum 2011

  9. The Challenge Advertisers Publishers Ad Networks How Do Internet Service Providers Fit into the Puzzle? Service Providers @ Service Provider Forum 2011

  10. The Answer is Hyperlocal Marketing Hyperlocal Marketing: The process of retargeting Web advertising to drive Local and Relevant content to a Specific location or demographic. @ Service Provider Forum 2011

  11. Why Hyperlocal Marketing? Service providers are in a unique position to increase the value of Web advertising by associating subscriber location with ad traffic. @ Service Provider Forum 2011

  12. The Partnership + Carrier Grade • AdCopper uses ImageStream and MyTurf technology • Advanced router integration by ImageStream • Carrier grade hardware & topologies by ImageStream • Unique ad retargeting system by MyTurf • Ad sales portal, network & management by MyTurf @ Service Provider Forum 2011

  13. Seamless End-User Experience Local Ad Local Ad Local Ad Local Ad

  14. Completely Legal and Private • Ad rights have always belonged to network owners • All methods are widely used on the Internet • Indemnification eliminates operator risk • Terms of Service used to claim advertising rights • Absolutely no cookies or modification of HTML • No private information is collected or disseminated @ Service Provider Forum 2011

  15. Real Revenue Number of Subscribers 5,000 Ads Served/Month 18,913,314   Avg Retail Ad Rate $10/1000ads Total Ad Revenue $71,869 Monthly MonthlyMonthly Month % Ads Sold Ad Revenue ARPU 1 5% $ 1,891 $ 0.38 2 10% $ 3,782 $ 0.76 3 20% $ 7,565 $ 1.51 4 30% $ 11,348 $ 2.27 5 50% $ 18,913 $ 3.78 6 75% $ 28,370 $ 5.67 Example ROI @ Service Provider Forum 2011

  16. AdCopper Makes It Possible • Lay claim to the advertising rights on your network • Generate ad revenue from your web traffic • Make even more selling ads to local businesses • Differentiate your services with ad bundles • Increase ad value through hyperlocalization • Carrier grade hardware and topologies • Totally transparent and legal @ Service Provider Forum 2011

  17. Decision Points • Low-cost, high-performance, flexible Linux routing platform • Guaranteed interoperability and wire-speed throughput • Best-in-class QoS and peer-to-peer traffic control • Full range of data and voice interface cards • Support for cloud services applications • Integrated CALEA intercept support • DSL aggregation with ATM or L2TP • Free software upgrades for life • AdCopper™ revenue system • Advanced IPv6 support ImageStreamrouters are trusted by thousands of organizations worldwide. @ Service Provider Forum 2011

  18. Thank you! Questions?