SmartPhone Customer Surveys - PowerPoint PPT Presentation

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SmartPhone Customer Surveys

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  1. OPINIONMETER SmartPhone Customer Surveys Using the latest SmartPhone devices to capture real-time Voice-of-the-Customer feedback

  2. OPINIONMETER What are SmartPhone Surveys? • Use the latest technology and survey software • Allow you to build an active mobile feedback community • Downloaded to customers’ personal iPhones, iTouch and iPads plus other SmartPhone devices • Include multimedia support and voice recording for verbatim comments in the customer’s own voice • Capture customers’ decision processes, attitudes and satisfaction at the Point-of-Experience

  3. OPINIONMETER The Importance of Point-of-Experience Surveying • Capture immediate, spontaneous feedback when and where experienced, not days or weeks later • On-site, on-time, on demand surveying eliminates reporting delays • Allows low score satisfaction alerts to trigger instant response • Easily customized in the field for different languages and target audiences • Digital data capture saves rekeying labor, minimizes errors • Instant access to actionable data from anywhere

  4. OPINIONMETER Distribute Directly to Customers with SmartPhone Surveys • SmartPhone Surveys applications • Ongoing customer dialogue • Learn frequent vs. occasional customer habits, preferences • Customer service feedback • Banks, retail & service providers • SmartPhone Surveys let you • Build mobile feedback communities • Invite loyal users to participate in feedback studies • Capture mobile feedback immediately • Personalize the survey experience to each individual • Include contests, quizzes, multimedia and voice recording • Anytime, anywhere surveying capability

  5. OPINIONMETER Use SurveyManager to Design and Deploy SmartPhone Survey Programs • Use OMI question & response resource libraries • – or – • Write your own questions and responses • Simple, intuitive and easy to use • Web-based: No software needed to install SurveyManager • You control all management tasks to design, deploy and report data

  6. OPINIONMETER SurveyManager Report Features Customer Satisfaction Scores Standard Summary Reports Customized Reports Graphs and Charts within Reports Automated Reporting Templates

  7. OPINIONMETER SurveyManager Report Flexibility Unlimited Cross Tabulation Filtering Trend Analysis Variations During a Day Filtering: Segmenting Customers Relative Local Performance

  8. OPINIONMETER Examples of SmartPhone Surveys Tablet iPad Tablet iPad PDA Kiosk

  9. OPINIONMETER Opinionmeter Serves a Broad Spectrum of Industries Worldwide Workforce Education Transportation Retail Healthcare Hospitality Government Financial

  10. OPINIONMETER SmartPhone Surveys by OpinionMeter • Automated, real-time survey tools • Integrated with the latest technology in mobile device platforms and software • Invaluable customer insight captured at the Point-of-Experience • Immediate, actionable data available anywhere, anytime • Reports and data accessible from any Web browser • Easy, convenient and cost-effective Now, let’s start working together on your customer satisfaction and feedback programs

  11. OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com