Market Research Surveys - PowerPoint PPT Presentation

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Market Research Surveys

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  1. OPINIONMETER Market Research Surveys • Using technology-based market research tools to capture real-time • Voice-of-the-Customer feedback

  2. OPINIONMETER Traditional vs. Technology-based Research Methods • Technology-based Research • Mobile, Web or Standalone devices • Point-of-Experience feedback in real-time • Real-time Satisfaction alerts to onsite staff • Schedule delivery of your Customized Reports • Traditional Market Research • Paper-based surveys • Taken by phone or mail • Professional developers required to code, • deploy, collect & format data for analysis

  3. OPINIONMETER Traditional vs.Technology-based Research Methods Benefits • Technology-based Research • Author once, deliver anywhere • Real-time market research • On-site, on-time, on demand • Cost-effective, easy to manage • Immediate access to actionable data from anywhere • Quick formatting for customized analysis • Traditional Market Research • Expensive to set up & run • Lack of development efficiencies for multiple surveys • Historically low rate of return • Takes months to receive actionable data

  4. OPINIONMETER Interactive survey devices let you Author Once, Deliver Anywhere • Survey Kiosks – standalone feedback stations automate the collection • of large survey samples from business service lobbies. Ideal • applications include Retail, Food Service and Healthcare consumer • research. • Tablet Surveys – mobile & portable for in-the-field surveying. • Diverse audience include: patients, passengers, customers, visitors, • exhibitors.

  5. OPINIONMETER Interactive survey devices give you Real-Time Market Research • Handheld PDA Surveys – ideal mobile survey devices with long-life • battery for in the field research. • Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!

  6. OPINIONMETER Interactive survey devices give you Real-Time Market Research At a fraction of the cost. • Web-enabled Survey Devices – rapidly deploy sophisticated, branded, • multilingual surveys to capture real-time feedback from your • customer’s moment-of-truth – the place and time where they interact • with your product or service.

  7. OPINIONMETER Opinionmeter Serves a Broad Spectrum of Industries Worldwide Workforce Education Transportation Retail Healthcare Hospitality Government Financial

  8. OPINIONMETER Device and Industry Survey Examples Tablet iPad PDA Kiosk

  9. OPINIONMETER Use Opinionmeter’s Feedback Management Platform to Conduct Market Research Campaigns • Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile • phones, Stand-alone Kiosks, Web or Paper. The same survey can run • on all devices. • Real-time customer feedback - from the Point-of-Experience • Satisfaction Alerts - Real-time alerts facilitate customer service • recovery • Unique combination of reporting - use core questions across the • enterprise to identify key drivers of patient satisfaction – and use • local level questions in the same survey. • Digital Signage - Media Content management • Opinionmeter’s SurveyManager can be delivered via our hosted • service model or run on-site in your own environment.

  10. OPINIONMETER SurveyManager Report Features Standard Summary Reports Customer Satisfaction Scores Customized Dashboards Unlimited Cross Tabulations Graphs and Charts within Reports

  11. OPINIONMETER SurveyManager Report Features, continued. Trend Analysis Customer Satisfaction Scores Net Promoter Score Automated Reporting Templates Graphs and Charts within Reports

  12. OPINIONMETER Market Research Surveys By Opinionmeter • Automated, real-time survey tools • Integrated with standard hardware platforms and software • Invaluable customer insight captured at the Point-of-Experience • Immediate, actionable data • Reports and data accessible from any Web browser • Easy, convenient and cost-effective Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com