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Importance of Geo Fencing in Market Research Surveys

However, it is very important to know that geo fencing mobile advertising is actually a virtual fence which surrounds a specific geographic location.

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Importance of Geo Fencing in Market Research Surveys

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  1. Importance of Geo Fencing in Market Research Surveys When you look around you, what you see mostly – smartphones, apps, tablets, and all the electronic devices that have an internet access to each of them. Market researchers take utmost advantage of the situation that people cannot live without these nowadays and that is when they start using various ways to make the surveys enjoyable and easy. To keep up with changes in technology and accommodate consumer preferences, we continue to see a surge towards mobile market research.

  2. Smartphones in particular have become a key focus in the market research world. They provide access to consumers anytime anywhere, offering a unique opportunity to capture in-the-moment feedback, and geofencing market research survey or geo fencing mobile advertising is a great way to utilize this opportunity effectively. What exactly is geo fencing? Geo fencing is becoming popular day by day n various sectors and people use the service widely around the world. However, it is very important to know that geo fencing is actually a virtual fence which surrounds a specific geographic location. The boundary is defined by using technology such as GPS or RFID (radio frequency identification).

  3. There are a lot of benefits of using geo fencing in terms of market researches. They are Real time feedback – When you, as a market researcher use geo fencing you get the utmost benefits of real time feedback from the customers. Traditional market research methods, such as online surveys or phone interviews, rely heavily on the respondent’s memory of their experience. This can lead to questions surrounding the reliability of the data - memory leaves room for bias, respondents may focus more on their perceptions of the experience than the experience itself. But when you use geo fencing, most of the feedbacks are collected when it is fresh and the customer’s mind s still clear. So there are chances that you will get the real time and accurate results from the customers.–

  4. The multi location performance you get – The best thing about geo fencing is that you get multi location performance. You already know that geo fencing allows you to test the authenticity of research responses i.e. GPS data confirms that the person completing the survey has definitely visited the location of interest. That is very important for you to know because that shows the authenticity of the report of the survey. Using geo fencing is one of the best ways to get the benefit of the market research surveys. All you need to do is get in touch with some geo fencing providers.

  5. Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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