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BRIDGE An RFID project partly funded by the European Commission WP15: Innovation policy and public policy. Horizontal Activities. WP14: Project management. WP13: Dissemination & Adoption Tools. WP12: Training Platform, Courseware & Certification. Business Development.

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b uilding r adio frequency id entification solutions for the g lobal e nvironment

WP15: Innovation policy and public policy



WP14: Project management

WP13: Dissemination & Adoption Tools

WP12: Training Platform, Courseware & Certification



WP5: Anti-Counterfeiting

WP6: Pharma Traceability

WP7: Textile industry

WP8: Manufacturing

WP9: Reusable Asset Mgt

WP10: Products in Service

WP11: Non-Food Item level

WP4: Security



WP3: Serial-Level Supply Chain Control

WP2: Serial-Level Lookup Service

WP1: Hardware Development

Building Radio frequency IDentification solutions for the Global Environment
bridge facts and figures
BRIDGE: Facts and figures
  • A 3 year project
  • Started on July 1st 2006
  • 15 work packages
  • Total estimated cost: €13 millions
  • Total EU Funding:€ 7,5 millions
bridge partners



End users

Solution Providers

Global Office (Coordinator)








ETH Zürich


TUG Graz

UPC Barcelona





Nestlé UK



AIDA Centre

AT4 wireless





JJ Associates



UPM Raflatac

Verisign UK





BRIDGE Partners


Work Packages

wp1 hardware development tasks
WP1: Hardware development Tasks


Intelligent RFID



Enabled tags

Improvement of the

capabilities of an RFID system

by means of the

hardware development



1.5-High read-rate

antennas for readers

1.3-Metal and

Dielectric objects



Cost readers

WP Partners: UPC, Cambridge, Fudan, AIDA, CAEN, UPM Raflatac, Confidex, AT4 wireless

Source: WP1

wp 2 serial level lookup service
WP 2: Serial-Level Lookup Service

Two categories of serial lookup data:

Serial-lookup service: scalability, rapid response, robustness, security, implementation of authentication and access control policy

serial-level master datarecorded by manufacturer of the product (particularbatches – ingredients – processing equipment)

lifecycle event data(involved operations – sensor information)

WP Partners: AT4 wireless, Cambridge, ETH, BT, SAP, AIDA, GS1 UK

wp 3 serial level supply chain control



GraphicalUser Interface

High-level Application Programming Interface (API)


Probabilistictrack & trace algorithms

Non-probabilistictrack & trace algorithms

Event Gathering Layer

BRIDGEWP3 Prototype

EPC Network

Discovery Services

EPC Information Services

WP 3: Serial-Level Supply Chain Control

Encapsulate information from EPC network, analyse the information and utilize it to enhance existing business processes and/or decision-making processes

Targeted Recall,Diversion, Shrinkage,Lost & Found,Asset Tracking,Condition Monitoring, Reconciliation, ...

WP Partners: Cambridge, ETH, BT, SAP, Bénédicta

wp 4 security i
WP 4: Security (I)

3 main focuses in the WP:- security and privacy: analysis, requirement and dissemination- RFID system security and integrity- network infrastructure security

WP Partners: BT, ETH, TUG, SAP, AT4 wireless, Bénédicta, UPC, CAEN, Fudan, UPM Raflatac, Confidex, GS1 UK

wp 4 security ii
WP 4: Security (II)

Context and input framework of WP 4…

WP1 Hardware

WP 2 Serial Level Lookup Service

WP3 Serial Level Supply Chain Control

Requirements Analysis(based on WP)

Tag Security

RFID Trusted Network

Joint Security Report


Network Confidentiality

Data Integrity



Work Packages

approach of business work packages
Approach of Business Work Packages

Problem Analysis

Requirement Analysis

Business Case

Pilot/ Trial Infrastructure/Application

Base: EPC & EPCglobal Network

wp 5 anti counterfeiting
WP 5: Anti-Counterfeiting
  • Develop a secure track and trace solution based on EPCglobal network infrastructure
  • Analyse the drivers and enablers of counterfeiting and product piracy, the supply and demand side of illicit trade
  • Requirement analysis of end-user, consumers, brand-owners and manufacturers (task will include the demands concerning an end-user EPC-based device to perform product checks) - Input from EU SToP project
  • Assessing the economical justification; build business case
  • Development of trial infrastructure

WP Partners: SAP, ETH Zürich

wp6 pharma traceability pilot
WP6: Pharma Traceability Pilot
  • Implement a complete supply chain traceability system for pharma products to improve patient safety and increase supply chain efficiency in the branded and generic supply chain.
  • Demonstrate a business case and the feasibility, cost efficiency, and interoperability of the technology suite, regardless of:
    • Pharma product packaging level and and product type
    • Serialised data tag (RFID or Data Matrix code)
wp7 european textile supply chain
WP7: European Textile supply chain

1. Analytical Approach

- Problem Analysis based on studies and field reports

- Requirements Analysis Hardware, Software and processes

- Develop a Business Case

2. Empirical Study

- Execution of an Empirical Study - analysis results

- deployment of a pilot

WP Partners: GS1 Germany, AIDA, UPC, Carrefour, gardeur, GS1 Spain, Kaufhof, Northland

wp 8 manufacturing process application
WP 8: Manufacturing Process Application
  • Examine the role of RFID in providing accurate and complete item level information in a timely manner to enhance the managementof products in services
  • Problem analysis: identify business process improvementsthat are possible through RFID tagging on work-in-progresscontainers – specially in manufacturing processes
  • Requirement analysis: HW (types of tags/readers that are appropriate to business processes) + SW (existing systems and new decision system)
  • Business case and trial infrastructure

WP Partners: Cambridge, Nestlé, SAP, BT

wp 9 reusable asset management
WP 9: Reusable Asset Management

Focus on the use of EPCglobal applications for the management of reusable logistic containers- how to develop a secure track&trace solution to cut the cost and increase efficiency

Items: pallets, crates, barrels, gas cylinders, beer kegs, rail cars,trailers, etc.

First steps: market description- defining the key actors in the market- providing figures on the market

Approach:1. Questionnaire will be circulated to container pools and providers2. Description of current practices in terms of flows of goods, data and money

Pilots and trials are planned

WP Partners: GS1 France, Carrefour, GS1 Germany, Bénédicta

wp 10 products in service i
WP 10: Products in Service (I)

Business problem: the gradual loss of item level information during and after the point of manufacturing. The information associated with a particular product decreases.

WP Partners: Cambridge, Sony, BT, Carrefour


WP 10: Products in Service (II)

Examine the role of RFID in providing accurate and complete item level information in a timely manner to enhance the management of products in services:

  • to conduct feasibility analysis of an RFID enabled information system for the whole lifecycle for a specific product type (e.g. TV)
  • to examine the type of information that needs to be captured when products are in service and maintenance
  • to conduct arequirement analysis, e.g. tags and type of information needed for maintenance and products in service
  • to determine a business case: the benefits of having accurate and complete product information on products in services against the cost of HW/SW
  • trial to prove the robustness of the EPC network for intra- and inter-communications to store, retrieve and filter product lifecycle information
wp 11 item level tagging for non food products
WP 11: Item Level Tagging for Non-Food-Products

To understand how item level tagging will help to improve efficiency and provide better services for the customer:a) optimised order and forecasts with enhances visibilityb) reduction of returns to suppliersc) improve inventory in store and warehoused) decrease out of stockse) lower shrinkagef) develop collaboration between partners

Product categories: - cultural products: DVDs, books, SW, CDs video games- textile products

WP Partners: Carrefour, Cambridge, GS1 France, GS1 Germany

wp12 training
WP12: Training

Training activities (WP 12) – GS1 GO

  • To perform a Training Needs Analysis as to assess which course material needs to be developed for which target audience and in which format
  • Based on the Training Needs Analysis, to develop course material in a blended learning approach (eLearning, face-to-face training, trainers kits, syllabi, etc.)
  • To customize the existing GS1 eLearning platform (i.e. LEARN) as to ensure it fully support EPC/RFID student administration, tracking and certification for this project.
  • To assess whether a ISO 17024 business certificate can be delivered to the students attending the EPC/RFID courses developed in the framework of this project
concept animations short videos
Concept animations- short videos

Patient safety

Apparel retailing

ReturnableTransport Items

Shipping & delivery

wp13 dissemination
WP13: Dissemination

Dissemination activities (WP 13) – GS1 GO

  • Concept animations: multi-media objects used for e-learning courses, presentations
  • Portable Demo: Demonstration software of the EPCglobal network
  • Economic impact: RFID market sizing study complemented by qualitative impact analysis
  • Portal: Public and Private web portal enabling dissemination and collaboration
  • Awareness: Study about consumer awareness of the technology
  • Roadshow: Information and material package to support conferences and workshop disseminating the results of the project
portable demonstration
Portable demonstration

Interactive software package


Comprehensive user manual

Pallet with RFID tags passing through portal

wp15 innovation policy
WP15: Innovation & Policy

Innovation and Policy (WP15) – GS1 UK

  • From RFID to the Internet of things: Annual report on how ubiquitous computing may develop, especially with regard to RFID and its application in a more pervasive network
  • RFID and public policy matters: Annual report on areas where RFID implementation affects public policy matters (Competitiveness, Governance, IPR and Anti-Trust, Privacy and Security, Health and Science, Environment and Waste, Communications, Spectrum, Research)