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Yik Yak Social Media Blog EDT180 Peter Choma
What is Yik Yak? • YikYak is a social media blog application. • Yik Yak is similar to Twitter, but users are anonymous. • Users can post anything that anyone near their current location can read. • Yik Yak brings local talk to you.
How Does it Work? • Yik Yak uses your current location (1.5 mile radius). • Users “Yak”, a max. 200-character post. • Those within range can see each other's Yaks. • Yaks can range from local events to funny jokes.
The Ups and Downs • Next to each Yak are up vote or down vote arrows. • Gaining up votes will increase Yakarma. • Gaining down votes will decrease Yakarma. • Users control what’s popular/hot, and vise versa using these arrows. ^ ^
What is Yakarma? • “Yakarma” are the points gained or lost determined by the up vote/down vote arrows. • A higher Yakarma score means local people agree with and understand your Yaks. • A higher score in other words, says whether “you get it”.
Start Conversation, Reply, and Share! • Users may also reply to Yaks. • Replies may also get up votes or down votes. • Yaks can also be shared to many different social media platforms such as Twitter and Facebook.
Social Inclusion • Yaks that gain popularity can appear on the “Hot” tab which is renewed with new Yaks daily. • The “Peek” tab has featured events that users can Yak about. • Colleges have their own threads that anyone can visit, read and vote upon.
Social Benefits of Yik Yak • The social media blog Yik Yak brings unity to communities. • Local businesses can use Yik Yak to Yak grand openings or daily specials. • Yik Yak can be used to find social gatherings. • The share feature allows for easy promotion of Yaks. • More Benefits of Yik Yak
Social Media on the Rise PEW RESEARCH CENTER 2012 News Consumption Survey
Thank You 3525 ^ Thank you ladies and gentlemen for listening. I hope you enjoyed the presentation. If you have any questions please contact me below. Ride the Yak! 24 ^ Peter Choma yikyak@gmail.com 1(800)YIK-YAKK ^ (Click to Return to First Slide)