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Eastern meets Western medicine - PowerPoint PPT Presentation

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Eastern meets Western medicine. What do you think happens when 2 different medical ideologies compete for credibility and for patients?. Alternative Medicine. Careers and options. 3 possible careers in the field. Chiropractor Massage therapist Acupuncturist. The Chiropractor.

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Eastern meets western medicine
Eastern meets Western medicine

  • What do you think happens when 2 different medical ideologies compete for credibility and for patients?

Alternative medicine

Alternative Medicine

Careers and options

3 possible careers in the field
3 possible careers in the field

  • Chiropractor

  • Massage therapist

  • Acupuncturist

The chiropractor
The Chiropractor

  • The Founder of the field was Daniel David Palmer (1878)

  • "Harvey Lillard a janitor in the Ryan Block, where I had my office, had been so deaf for 17 years that he could not hear the racket of a wagon on the street or the ticking of a watch. I made inquiry as to the cause of his deafness and was informed that when he was exerting himself in a cramped, stooping position, he felt something give way in his back and immediately became deaf. An examination showed a vertebrae racked from its normal position. I reasoned that if the that vertebra was replaced, the man's hearing should be restored. With this object in view, a half-hour's talk persuaded Mr. Lillard to allow me to replace it. I racked it into position by using the spinous process as a lever and soon the man could hear as before. There was nothing "accidental" about this, as it was accomplished with an object in view, and the result expected was obtained. There was nothing "crude" about this adjustment; it was specific, so much so that no Chiropractor has equaled it."

  • Source

Palmer s story
Palmer’s story

  • Palmer felt that Lillard's hearing loss was due to a blockage of the spinal nerves which control the inner ear. This nerve blockage, in Palmer's estimation, was caused by a irritation of the spinal nerves by a misaligned vertebrae. When Palmer corrected the misalignment by pushing the vertebrae back into place, the nerve pathways were reopened and thus Lillard's hearing was restored.

  • Today we know that the mechanism involved with spinal misalignments (The Vertebral Subluxation) is much more complicated than originally postulated by Palmer. However, Palmer's basic concept of nervous system interference adversely effecting health has held true over the last 105 years.

  • The term "chiropractic" was first coined by D.D. Palmer's close friend, the Reverend Samuel H. Weed. The term chiropractic was taken form the two Greek words:

  • Cheir (Chiro), Meaning "Hand"Praxis (Practic), Meaning "Practice"Thus chiropractic means "Done by Hand“

The work is based on these theories
The work is based on these theories

  • Treat clients without drugs or surgery

  • Believe the body has a natural power to heal itself

  • Use manual (adjustments) or physical therapy and exercise programs to correct problems

  • Offer nutritional advice and suggest lifestyle changes


  • Focused on the spine

  • Centers around the idea that when the spine is out of alignment the spinal nerves ability to relay messages from the brain and spinal cord it interferes with optimal energy flow.

  • Treatment consists of adjustment of out of place (subluxated) vertebrae.

Types of practices
Types of Practices

  • Single Physician Office

  • Clinic (shared space with several others practice)

  • Partner with a medical doctor (M.D.), physical therapist (P.T.) or a massage therapist

  • May work in general practice, family practice, occupational health or rehabilitation

  • Specialize in sports injuries, auto accidents related injuries

Education licensing job outlook
Education/Licensing/Job outlook

  • 2-4 years of related university or college courses.

  • Successful completion of 4 years at chiropractic college

  • Must have certification from the Board of Chiropractic Examiners

  • Licensed in each state by Board of Chiropractic Examiners

  • Outlook faster than average growth as consumer demand grows

The job of a chiropractor
The Job of a Chiropractor

  • Does exams much like any other health care professional

  • Takes patient history and must keep accurate records

  • Asks lifestyle questions

  • Evaluate past (trauma, injuries)

  • X-Rays as needed

  • Diagnosis not the same as an M.D. but is based on the subluxated vertebrae

  • Determine frequency and duration of treatment

  • Evaluate effectiveness of therapy

  • Communicate effectively with client

  • Counsel and teach clients

  • Handle money responsibly-pay taxes, bills, employees, reinvest in practice, equipment

The massage therapist
The Massage Therapist

  • Uses pressure, kneading, stroking, vibration, and tapping to positively affect the health of clients

  • Uses massage to help relax patient, lower blood pressure and heart rate, reduce pain in muscles


  • Swedish Massage

  • 5 basic strokes-kneading, rolling, vibration, percussion, tapping

  • Uses oil to reduce friction on clients skin

  • One type done immediately after exercise on warm muscles

  • Another done as a stress reduction massage

Treatment continued
Treatment continued

  • Neuromuscular massage

  • Applied to specific muscles

  • Relieves tension and knots, relieves pain and pressure on nerves, increases blood flow

Treatment continued1
Treatment continued

  • Shiatsu and acupressure

  • Finger pressure with both types of massage

  • Both types are based on removing blockages from the 12 meridians so that qi (energy) can flow again

More meridians

Treatment continued2
Treatment continued


  • Also based on the principle of qi

  • The practitioner use touch to restore balance to the client’s energy flow

  • The practitioner serves as a channel for the life energy, which promotes emotional and physical healing

Types of practices1
Types of practices

  • Independently (has an office or private area of practice)

  • House calls

  • Spas or resorts

  • Salons

  • Chiropractors office

  • Clinical setting

Education licensing job outlook1
Education/Licensing/Job outlook

  • 500 hours of training required to be nationally certified.

  • Some states require more training, some require NO training

  • Certification from National Certification Board for Therapeutic Massage and Bodywork

  • Faster than average growth as consumer demand grows

The job of a massage therapist
The job of a Massage Therapist

  • Patient history

  • Communication/teaching patients how to prepare for massage

  • Create a restful environment

  • Implement plans to attract new clients, retain existing clients

  • Handle money responsibly

  • Use effective body mechanics to prevent injury to client or self

The accupuncturist
The Accupuncturist

  • Theory based on the beliefs about the qi (yin and yang)

  • The work brings the 2 into harmony

  • Based on the Chinese theory of health and illness. Emotional, spiritual, mental, and physical aspects of life are affected if the flow of qi is not balanced.


  • Inserts tin hollow needles under the skin to balance the qi

  • Inserted in exact locations where the meridians come to the skin surface

  • The acupuncturist may twirl, raise, rotate, thrust, or vibrate the needles to achieve desired effects

Types of treatments
Types of treatments

  • Electro-acupuncture

  • Designed to relieve or prevent pain

  • No danger of electric shock

  • Frequency and current can vary

  • Has been successful at blocking pain of surgery without anesthesia

Accupressure on different clients
Accupressure on different clients

Acupuncture for animals
Acupuncture for animals

  • Meditation audio link


  • Meditation podcast


Treatment continued3
Treatment continued

  • Moxibustion

  • Apply heat to the points where the needles are to be inserted

  • Used to treat conditions such as arthritis, bronchial asthma, bronchitis, and certain types of paralysis

Treatment continued4
Treatment continued

  • Acupressure

  • Without needles, fingers are used along the meridians using pressure

Treatment continued5
Treatment continued

  • Reflexology

    Acupressure performed on the feet and hands

Types of practices2
Types of practices

  • Private office

  • Clinics

  • Employed by M.D.’s or Chiropractors

Education licensing outlook

  • 1300-2600 hours of training for licensure or certification in some states

  • In some states acupuncture is illegal unless performed by a physician

  • National Certification for Acupuncture and Oriental Medicine

  • About average growth but may improve because consumer demand is increasing

Video segments
Video segments

  • Acupuncture

  • Meditation

  • Magnetic Therapy

  • Massage

  • Movement Therapy

  • Homeopathy


  • At the conclusion of each video write 3 things that you learned about each form of alternative medicine

  • Keep this to turn in later (25 points)

Unit capstone paper
Unit capstone paper

  • From the areas covered, choose the most intriguing field of study (or one of your choosing) and research the subject.

  • Your research should include:

  • Name of the field and which area it falls under

  • Amount of education that is required to become employable in the field. Dig deep, education varies from state to state in some cases.

  • The skills that you need to have to be proficient with your work.

  • Why you chose the field (type of client that you work with, work setting, fits with your personality, etc…)