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Category Management Training Standards & Certification. What Is The Category Management Association?. The Category Management Association Association Mission Statement: Advancing professional standards in category management The Association is committed to: Enabling peer interaction
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The Category Management Association
(Covers a 3 Year Period)
8 Required Learning Programs
15 Required Learning Programs
10 Required Learning Programs
Certification Order Form
Certification Evaluation Board
BS in Commerce – Marketing Major – Sales Leadership Minor
EFFECTIVE BUSINESS COMMUNICATIONS
2 Required Courses
BUSINESS ANALYTICS & CREATING CUSTOMER VALUE
FUNDAMENTALS OF SALES & NETWORKING
SALES STRATEGY & TECHNOLOGY
LEADERSHIP IN SALES ORGANIZATIONS
THE SCIENCE OF RETAILING
BUILDING FINANCIAL RELATIONSHIPS
PRINCIPLES OF CATEGORY MANAGEMENT
CASES IN CAT EGORY
The standard approach to developing category management talent on college campuses has been accomplished by:
Instructing students in food marketing, or retailing and offering them a single course in category management
Having companies or partners present in-class subject lectures
Limited internships are offered
Less than 30-45 hours of total category management instruction
A new certification program has been announced that will govern the development of category management talent, industry training programs and instruction on college campuses.
Current university programs are unlikely to qualifying students to receive an analyst certification upon graduation because they have insufficient depth and breadth of instruction according to the new Category Management Association (CMA) Certification Standards
That is unclear, but we do know that we face 3 major challenges when considering category management education on college campuses:
Our students are unique and diverse
Our Program was developed to conform to CMA Certification Standards
Our full time faculty members are category management practitioners
Our Cat Man Program is new part of the Center for Sales Leadership (CSL). We have a track record of developing successful programs .
The CSL has become the largest most comprehensive center for sales in the country in just 5 years.
To properly prepare students for category management careers through an educational program that:
We are the largest Catholic university and 8th largest private university in the nation
2008 DePaul University Division of Enrollment Management
U of Toledo
U of Washington
Selling Power Top University Sales Education Programs 2008
Undergraduate business enrollment of 4,719 Students
Amongst The Most Diverse Campuses in America “Princeton Review 2008
2008 DePaul University Fact File Office of Institutional Planning and Research
All course relate subject matter to the competency requirements the Category Management Scorecard
We have effectively changed the college recruiting paradigm to: