making smal big smal camera technologies l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Making SMaL Big: SMaL Camera Technologies PowerPoint Presentation
Download Presentation
Making SMaL Big: SMaL Camera Technologies

Loading in 2 Seconds...

play fullscreen
1 / 17

Making SMaL Big: SMaL Camera Technologies - PowerPoint PPT Presentation


  • 498 Views
  • Uploaded on

Making SMaL Big: SMaL Camera Technologies. Nermin Ibrahim Kevin Hamilton Rula Shraydeh Holly MacLeod. Overview of Smal Camera Company timeline Features of camera Component kit features Management problems/issues Options Recommendations and discussion. Overview of Presentation.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Making SMaL Big: SMaL Camera Technologies' - onan


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
making smal big smal camera technologies

Making SMaL Big: SMaL Camera Technologies

Nermin Ibrahim

Kevin Hamilton

Rula Shraydeh

Holly MacLeod

overview of presentation

Overview of Smal Camera

  • Company timeline
  • Features of camera
  • Component kit features
  • Management problems/issues
  • Options
  • Recommendations and discussion
Overview of Presentation
smal camera overview

CMOS (Complementary Metal Oxide SEMI-Conductor): small, inexpensive to manufacture

  • Autobrite: technology allowed higher quality pictures in brightly lit conditions
SMaL Camera overview
for discussion8

Why did SMaL chose to build “Kits” to sell to OEMs rather than components or complete Cameras:

  • To focus on areas where they could build a strong competitive advantage
  • Kits are better than selling individual parts since:
    • If the customer knows what technology you’re using, they know exactly what it’s worth
    • If they do, they can control the price and you lose the competitive advantage
For discussion:
management problems issues

High customer power (demanding OEMs)

  • New market entrants into SMaLs “territory”
  • Lack of resources
  • Segmented market (SMaL needs to choose)
Management Problems/Issues
possible alternatives

Moving on up

  • Step up security and surveillance efforts
  • Speed up the automotive efforts
  • Cameras in phones
  • Making a left turn
Possible Alternatives:
moving on up

Pros

  • OEM customers showing a demand for better product
  • Technology is already established
  • Cons
  • Highly competitive market
  • Would cause cameras to become thicker to match the market needs
Moving On Up
security and surveillance

Pros

  • Already created successful prototypes
  • Security industry would require fewer cameras and fewer people to monitor them
  • Cons
  • Hard to conform with existing industry infrastructure
  • Had to convert back from digital to analog
Security and Surveillance
speed automotive efforts

Pros

  • Competition in the industry is low
  • Have an existing agreement with a leading supplier to make smart applications
  • Cons
  • Long development time required to be competitive
  • Would not see profit for at least 2-3 years
Speed Automotive Efforts
camera phones

Pros

  • Size and battery life of technology is a great fit for phones
  • Proven in Japan that there is a huge demand
  • Many interested customers
  • Cons
  • Many competitors developing in the market
  • Existing component kit not good enough, new development would be required
Camera Phones
making a left turn

Pros

  • New market potential
  • Low competition if the right opportunity is discovered
  • Cons
  • High resources required for custom development
  • Opportunities hard to find
  • Lack resources they need
Making a Left Turn
suggested course of actions

1. Develop camera for cell phones, webcams for laptops

-Safe emerging market

2. Develop products with disruptive potential

  • Use funding generated from camera phones to get the human and other resources they need to develop innovative products for the security industry
Suggested Course of Actions: