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The HR Opinion Panel The smart way to research the opinions of HR professionals What is the HR Opinion Panel? Gain valuable insight into the HR market place

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TheHR Opinion Panel

The smart way to research the opinions of HR professionals

what is the hr opinion panel
What is the HR Opinion Panel?
  • Gain valuable insight into the HR market place
  • You can ask the panel as many or as few questions as you like. The Personnel Today research team has a wealth of B2B experience in researching both the HR industry and business professionals.
  • You can run a range of different surveys to improve your business, for example you can measure:
  • Brand values & product touch points
  • Marketing communication effectiveness & ROI
  • Customer satisfaction
  • New product development ideas
  • Market Trends eg: legislation, policies and benefits

The Personnel Today HR Opinion Panel is a community of HR professionals who have agreed to take part in online research surveys about HR and business topics.

We can provide you with exclusive access to this panel guaranteeing that you reach key HR professionals, decision makers and influencers quickly and confidentially. It is even possible to return results in as little as ONE WEEK!

The Personnel Today HR Opinion panel is a unique proposition in the industry, giving you access to a high quality audience so that you can make informed business decisions based on valuable insight into your market place.


Who are the HR Opinion panel members?

The Personnel Today HR Opinion Panel has over 3,000 UK panellists, comprising of HR professionals from across a range of industry sectors, company types & sizes

Industry Sectors:



Agriculture, Fishing, Forestry

Banking, Insurance, Finance

Catering, Hospitality

Construction, Mining,


Consultancy, Business


Defence, Military services

Education, Training

Electronics, IT,


Health, Social, Public



Local, Central Government

Manufacturing, Engineering

Marketing, Advertising, PR

Media, Creative

Not for profit, Charities


Retail, Wholesale,


Transport, Logistics

Travel, Leisure, Tourism

Utilities, Energy, Water

Decision making responsibility:

  • Job Functions include:
  • Board level with HR responsibility
  • HR Director/Head of HR
  • HR Manager/Team Leader
  • Rewards/Benefits manager
  • Training/Development Director

Company size:


Large corporates


How are panellists recruited?

All panel members are recruited from the Personnel Today audience of magazine readers & website users. They are pre-qualified and committed to answering questions about your business and the HR industry.

The Personnel Today portfolio is recognised by the HR industry as the leader in independent and authoritative business journalism and is a first choice information provider to senior HR professionals in the UK.

Here are some examples of what members have said about panel surveys they have completed:

  • What’s the benefit of joining the panel?
  • Panel members can…
  • Participate in confidential surveys tailored to their area of expertise
  • Help shape the future of their industry and make their voice count
  • Get inside information on the HR industry through snapshot reports
  • Earn financial rewards for themselves or a charity

"This survey most certainly triggered thoughts towards future planning, so from that aspect it was very helpful"

"It was great to give my opinion on a topic that I encounter at work everyday. It made me review myself about the past year too."

"Excellent, easy to understand and friendly survey; I liked taking part in it.”


How do I book a survey on the HR Opinion panel?

  • There are various ways that you can benefit from the Personnel Today Opinion Panel, our research team would be happy to discuss the right solution for your business. The basic research process and guide to pricing is detailed below.

The Process


Price Guide

The example prices below are for a 10 minute interview and a range of sample sizes. Actual prices will vary, so please call us for a detailed quotation.

* includes questionnaire design, charting of results and a verbal debrief

have questions about the hr opinion panel
Have questions about the HR Opinion panel?

To discuss the Personnel Today HR Opinion Panel in detail, or to find out more about our research and digital marketing services, please contact your account manager or call Reed Business Insight on 020 8652 8564.

Or visit our

Book your opinion panel survey now!

Simply complete the form at the end of this pack

Who is Reed Business Insight?

Reed Business Insight is the independent research services division of Reed Business Information. We provide business market expertise through innovative research solutions. Our team of market research professionals have a wealth of experience across business markets, and can help you gain valuable insight into your target audience.

panellist profile
Panellist profile

Industry Sector



-Agriculture, Fishing, Forestry

-Banking, Insurance, Finance

-Catering, Hospitality

-Construction, Mining, -Quarrying

-Consultancy, Business -Services

-Defence, Military services

-Education, Training

-Electronics, IT,


-Health, Social, Public services


-Local, Central Government

-Manufacturing, Engineering

-Marketing, Advertising, PR

-Media, Creative

-Not for profit, Charities


-Retail, Wholesale, -Distribution

-Transport, Logistics

-Travel, Leisure, Tourism

-Utilities, Energy, Water

Recommending /Purchasing / Approving


-Audio Visual Equipment

-Books and Magazines

-Business Travel &


-Company Cars

-Computers / Hardware

-Conference / Training


-Consultancy Services - Recruitment

-Consultancy Services - HR

-Consultancy Services - Management Consultancy

-Financial Services

-Health & Safety Equipment

-Incentives / Benefits

-Legal Services

-Occupation Health

Products/ Services

-Office Equipment / Services

-Outplacement Services

-Payroll Systems / Services

-Psychometric Test Packages

-Relocation / Removal -Services


-Time & Attendance Systems

-Training Packages / Services

Role Responsibilities

-Personnel / HR


-Employment Law

-Occupational Health

-Health & Safety

-Staff Welfare

-Compensation /Remuneration & Benefits

-Pension Schemes

-Employee Relations / Communications

-Recruit personnel / training staff

-Recruiting other staff for your company

-Determine company policy

-Salary benchmarking

-Outplacement Service

-Leadership / Employee

-Opinion Surveys

-Other Company


-International Responsibility

-Running training courses

-Arranging office facilities

-Recruitment consultant


HR Job Role

-HR Board Level Director

-Board Level Director (including HR)

-HR Director

-HR Manager

-Reward / Compensation /Benefits Manager

-Reward / Compensation /Benefits Officer

-HR Officer

-HR Advisor

-HR Assistant

-Training / Development Director

-Training / Development Manager

-Training / Development Officer

-Recruitment Manager

-Other Director

-Department Head




Number of people in organisation

-Work alone














-Over 10,000

Company Annual Turnover

-Below £50,000

-£50,000 - £500,000

-£500,000 - £1 million

-£1 million - £5 million

-£5 million - £10 million

-£10 million - £50 million

-£50 million - £500 million

-£500+ million

Reach of Responsibility




CIPD Membership Status








booking form opinion panel
Booking form – Opinion Panel

(*full service includes questionnaire design, charting of results and full in-person debrief)

Please return this form to your account manager, who will arrange for one of our team of researchers to contact you and discuss next steps.