7-2. Learning Objectives. Describe positioning as a product-selling strategyDiscuss product differentiation in personal sellingExplain how today\'s customer is redefining productsDescribe how to sell products at various stages of the product life cycle. 7-3. Learning Objectives. Explain how to sell your product with a price strategyExplain how to sell your product with a value-added strategyList and describe the four dimensions of the total product concept.