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PRODUCT SELLING STRATEGIES - PowerPoint PPT Presentation


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PRODUCT SELLING STRATEGIES. Product Positioning Product Differentiation Product Selling Model Cluster of Satisfactions! Figure 7.1 on page 160. SELLING NEW AND EMERGING PRODUCTS versus SELLING MATURE AND ESTABLISHED PRODUCTS. VALUE-ADDED PRODUCT STRATEGY. TOTAL PRODUCT CONCEPT MODEL

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PRODUCT SELLING STRATEGIES


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product selling strategies
PRODUCT SELLING STRATEGIES
  • Product Positioning
  • Product Differentiation
  • Product Selling Model
    • Cluster of Satisfactions!
    • Figure 7.1 on page 160

PROFESSIONAL SELLING GOLDEN CHAPTER 7

selling new and emerging products versus selling mature and established products
SELLING NEW AND EMERGING PRODUCTSversusSELLING MATURE AND ESTABLISHED PRODUCTS

PROFESSIONAL SELLING GOLDEN CHAPTER 7

value added product strategy
VALUE-ADDED PRODUCT STRATEGY
  • TOTAL PRODUCT CONCEPT MODEL
    • Generic product
    • Expected product
    • Value-added (augmented) product
    • Potential product

TPC RULZ!!!

PROFESSIONAL SELLING GOLDEN CHAPTER 7