Key challenges for public broadcasters February 22nd 2006 Nic Newman | Head of Product Development and Technology
Key challenges • Need for change – how worried should we be? • Read/write web – responding to the participation challenge • Audio video revolution – how do we respond?
Mark Thompson “…we're going to have to change the BBC more rapidly and radically over the next three to five years than at any previous point in its history”.
BBC Journalism is valued hugely • Research emphasised that audiences place “News” as the top valued programme type in terms of importance to the country Source: BBC Value Research, Human Capital/Martin Hamblin GFK, 2004
2004 2005 Overall reach is strong but falling among under 34s Source: PBTS, Seen/Heard BBC News Last Week Weekly reach (%) of BBC News across TV, radio and online by age Across the month: 97% All adults 15-34
Reach is falling in digital TV homes, especially for current affairs Weekly reach(%) Source: BARB / BBC Analysis, Q2 2005 All individuals cumulative reach (15 mins) across BBC One, BBC Two, ITV1, Channel 4 & Five
‘Traditionalists’ ‘Mix and Matchers’ ‘Clickers and Flickers’ Covers a range of people – generally older and more downmarket They won’t work in an office with internet access Old and young alike Generally will have multi-channel TV and/or broadband internet access at home Generally young and more monied/educated olders All will have broadband internet access on their desk (at home and/or at work) …and multi-channel TV at home New audience research describes three types of news consumer Three Core Groups
Today, Traditionalists dominate Approx nos of people ‘Traditionalists’ ‘Clickers and Flickers’ ‘Mix and Matchers’ ‘Level to which they embrace new technology’
As take up of technology increases the balance will shift from traditionalists ‘Clickers and Flickers’ Approx nos of people ‘Mix and Matchers’ ‘Traditionalists’ ‘Level to which they embrace new technology’
Our audiences recognise a new world is emerging rapidly • Greater choice of platforms and providers • Greater power to shape personal consumption around own lifestyle / behaviour • Greater opportunity for involvement • Greater ability to compare / contrast providers – less loyalty
They think we are They would like us to be more Upstanding Modern + Respected Accessible + Accurate Courageous + Formal Dynamic + We are highly thought of but they want change
It’s the content that still counts “The value of news content will outweigh the broadcast, print and even online "containers," that the industry produced during the first phase of the new media revolution. “ – Tom Curley, AP CEO But the content alone is not enough ….
Challenge of participation Always someone who knows more than you do …
BBC and participation “I could hear them screaming and two village men came running to help but the floor split into two, leaving cracks in between and my wife's leg got stuck inside. My wife was pulling my daughter's skirt to keep her alive and away from the wave. We got out safely and went to Chennai, but it was a miraculous escape.” Rahul Thiagarajan, Chennai, India
User Generated Content On July 7th 20,000 emails on the London Bombings, 1,000 images from the public 3,000 SMS text messages
BBC and participation: Openness The most open and transparent news organisation in the world “Create a brilliant world class interactive website for open engagement with audiences in which editors and correspondents all actively participate with the public in discussion about our decisions and dilemmas” BBC Creative Futures: Dec 05
BBC and participation: Challenges ahead • Involve our readers/users more • Text, pictures and video • Simple intefaces to allow users to send and interact • Staff up to follow up and verify content • Sharing the content across the BBC • This complements and improves our work • Opportunity not a threat!
Audio video revolution Ultimately the internet's going to be the most important medium we operate in and it's going to be an important way of delivering TV and radio. It already is ... New technology is transforming the TV industry, and broadcasters that don't embrace the internet may ultimately become extinct. Mark Thompson Observer Jan 2006
Audio video revolution Once the BBC's TV channels are streamed live over the internet, its interactive media player will … allow viewers to save programmes and download the previous week's schedule, as well as access its extensive archive: Mark Thompson Observer Jan 2006
What’s going on … why 2006? • Industry ready (rights, independents etc) • Consumers ready - primed by music on demand and already downloading video • Technology is ready (broadband links, DRM, storage, wireless links PC and TV)
Consumers love Video on Demand 50% of viewing in Sky+ Homes is timeshifted IMP trial each person downloads 5 programmes a week Quality is improving
Technology: Broadband pipes 60% of the UK’s internet users are now on Broadband Average connection speed is now 1MB/sec BT becoming TV provider later in the year, Virgin and NTL about to merge. Convergence telephony and content
BBC News video usage Over 100% growth Dec 04 to Dec 05 • Oil Fire: 525,808 uniques 1.8m hits 11/12/05 • Airbus super jumbo launch: 413,162 unique users and 1.0m hits on 27/4/05 • Shuttle landing: 403,887 unique users and 1.1m hits on 9/8/05 • Bush clip of door exit: 385,147 unique users and 0.73 hits on 21/10/05 • London bomber/Katrina: 370,581 unique users and 0.98m hits on 2/9/05
BBC Radio usage: Audio on demand Radio player 1.2m unique users week Over 50% of BBC bandwidth taken by streaming radio Podcasts 500,000 a week and rising
Video on demand: Web and IPTV Selected programmes on web Download trials (g IMP, Vodcasting) Cable TV (Homechoice and others) IPTV (Media Centre)
What is next …. My BBC Player • Integrated interface and standards for all audio and video on bbc.co.uk (incorporates News player, Sport player and radio player) • Free Live TV on the internet (all channels) • Free Downloads of all BBC TV and radio programmes (7 day catch up) • International proposition too It is a big deal. It is costing millions of pounds and will drive the industry in the UK