Key challenges for public broadcasters
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Key challenges for public broadcasters February 22 nd 2006 Nic Newman | Head of Product Development and Technology Key challenges Need for change – how worried should we be? Read/write web – responding to the participation challenge Audio video revolution – how do we respond?

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Presentation Transcript
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Key challenges for public broadcasters

February 22nd 2006

Nic Newman | Head of Product Development and Technology


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Key challenges

  • Need for change – how worried should we be?

  • Read/write web – responding to the participation challenge

  • Audio video revolution – how do we respond?


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Mark Thompson

“…we're going to have to change the BBC more rapidly and radically over the next three to five years than at any previous point in its history”.


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BBC Journalism is valued hugely

  • Research emphasised that audiences place “News” as the top valued programme type in terms of importance to the country

Source: BBC Value Research, Human Capital/Martin Hamblin GFK, 2004


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2004

2005

Overall reach is strong but falling among under 34s

Source: PBTS, Seen/Heard BBC News Last Week

Weekly reach (%) of BBC News across TV, radio and online by age

Across the month: 97%

All adults

15-34


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Reach is falling in digital TV homes, especially for current affairs

Weekly reach(%)

Source: BARB / BBC Analysis, Q2 2005

All individuals cumulative reach (15 mins) across BBC One, BBC Two, ITV1, Channel 4 & Five


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‘Traditionalists’ affairs

‘Mix and Matchers’

‘Clickers and Flickers’

Covers a range of people

– generally older and

more downmarket

They won’t work in an

office with internet access

Old and young alike

Generally will have

multi-channel TV

and/or broadband

internet access at home

Generally young and

more monied/educated

olders

All will have broadband

internet access on

their desk (at home

and/or at work)

…and multi-channel

TV at home

New audience research describes three types of news consumer

Three Core Groups


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Today, Traditionalists dominate affairs

Approx

nos of

people

‘Traditionalists’

‘Clickers

and Flickers’

‘Mix and

Matchers’

‘Level to which they embrace new technology’


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As take up of technology increases the balance will shift from traditionalists

‘Clickers

and Flickers’

Approx

nos of

people

‘Mix and

Matchers’

‘Traditionalists’

‘Level to which they embrace new technology’


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Our audiences recognise a new world is emerging rapidly from traditionalists

  • Greater choice of platforms and providers

  • Greater power to shape personal consumption around own lifestyle / behaviour

  • Greater opportunity for involvement

  • Greater ability to compare / contrast providers – less loyalty


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They think we are from traditionalists

They would like us to be more

Upstanding

Modern

+

Respected

Accessible

+

Accurate

Courageous

+

Formal

Dynamic

+

We are highly thought of but they want change


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Others are already there from traditionalists



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Should we from traditionalistsreally be worried?

news


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It’s “1 in 4.8 from traditionalistsbillion”


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It’s “1 in 4.8 from traditionalistsbillion”




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It’s the content that thingsstill counts

“The value of news content will outweigh the broadcast, print and even online "containers," that the industry produced during the first phase of the new media revolution. “ – Tom Curley, AP CEO

But the content alone is not enough ….


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Challenge of participation things

Always someone who knows more than you do …


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BBC and participation things

“I could hear them screaming and two village men came running to help but the floor split into two, leaving cracks in between and my wife's leg got stuck inside. My wife was pulling my daughter's skirt to keep her alive and away from the wave. We got out safely and went to Chennai, but it was a miraculous escape.” Rahul Thiagarajan, Chennai, India





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User Generated Content things

On July 7th

20,000 emails on the London Bombings,

1,000 images from the public

3,000 SMS text messages






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BBC and participation: Openness things

The most open and transparent news organisation in the world

“Create a brilliant world class interactive website for open engagement with audiences in which editors and correspondents all actively participate with the public in discussion about our decisions and dilemmas”

BBC Creative Futures: Dec 05




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BBC and participation: Challenges ahead things

  • Involve our readers/users more

  • Text, pictures and video

  • Simple intefaces to allow users to send and interact

  • Staff up to follow up and verify content

  • Sharing the content across the BBC

  • This complements and improves our work

  • Opportunity not a threat!



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API things






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Audio video revolution things

Ultimately the internet's going to be the most important medium we operate in and it's going to be an important way of delivering TV and radio. It already is ...

New technology is transforming the TV industry, and broadcasters that don't embrace the internet may ultimately become extinct.

Mark Thompson

Observer Jan 2006


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Audio video revolution things

Once the BBC's TV channels are streamed live over the internet, its interactive media player will … allow viewers to save programmes and download the previous week's schedule, as well as access its extensive archive:

Mark Thompson

Observer Jan 2006



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What’s going on … why 2006? things

  • Industry ready (rights, independents etc)

  • Consumers ready - primed by music on demand and already downloading video

  • Technology is ready (broadband links, DRM, storage, wireless links PC and TV)


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Consumers love Video on Demand things

50% of viewing in Sky+ Homes is timeshifted

IMP trial each person downloads 5 programmes a week

Quality is improving


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Technology: Broadband pipes things

60% of the UK’s internet users are now on Broadband

Average connection speed is now 1MB/sec

BT becoming TV provider later in the year, Virgin and NTL about to merge. Convergence telephony and content


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BBC News video usage things

Over 100% growth Dec 04 to Dec 05

  • Oil Fire: 525,808 uniques 1.8m hits 11/12/05

  • Airbus super jumbo launch: 413,162 unique users and 1.0m hits on 27/4/05

  • Shuttle landing: 403,887 unique users and 1.1m hits on 9/8/05

  • Bush clip of door exit: 385,147 unique users and 0.73 hits on 21/10/05

  • London bomber/Katrina: 370,581 unique users and 0.98m hits on 2/9/05


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BBC Radio usage: Audio on demand things

Radio player 1.2m unique users week

Over 50% of BBC bandwidth taken by streaming radio

Podcasts 500,000 a week and rising


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Video on demand: Web and IPTV things

Selected programmes on web

Download trials (g IMP, Vodcasting)

Cable TV (Homechoice and others)

IPTV (Media Centre)



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What is next …. things

My BBC Player

  • Integrated interface and standards for all audio and video on bbc.co.uk (incorporates News player, Sport player and radio player)

  • Free Live TV on the internet (all channels)

  • Free Downloads of all BBC TV and radio programmes (7 day catch up)

  • International proposition too

    It is a big deal. It is costing millions of pounds and will drive the industry in the UK


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What is next …. things

My BBC Player issues

  • Cost – can we afford it?

  • Quality – can the internet deliver it?

  • What does this do to the way we produce programmes and channels?

We don’t know all the answers … but we will work it out if we just get on with it


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Creative things

Digital

Open

Simple

4 Themes going forward

  • Digital

  • Open

  • Creative

  • Simple


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That it …. things


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Paving the way to the player: Audio video search things

End March 2006

Adding radio player search and tv programmes

Iterate through to Player launch


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Issues around distribution things

  • Currently we use the unicast model of streaming almost exclusively

  • Cost increases linearly with consumption!

  • Today our current video streaming infrastructure will support approximately 60,000 concurrent users for bbc.co.uk as a whole at 256kbit/sec in UK.

  • There is a natural rate at which this infrastructure can be grown approx double capacity every 12 months

  • Overflow can be taken by CDN provider

  • Quality subject to Internet Congestion

  • User must have good permanent connection to internet for duration of consumption

BBC

Users


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Issues around distribution things

  • New ways of distributing content

  • Multicasting

  • New Multicast capacity for live TV within MyBBCPlayer

BBC

ISP

Users

ISP

Users




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What excellence means to our audiences things

Accuracy

Trust

Speed

Dialogue

Personalised


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Continuous news is having an increasing impact on our reputation

  • Audiences tell us at that our coverage of big news events, especially as they unfold, is increasingly shaping their view of BBC journalism.

  • This means that our continuous news offerings are taking on a more central role in determining how BBC journalism is perceived.


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