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Americans’ Consumption of News and Information

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  1. Americans’ Consumption of News and Information John B. Horrigan, Ph.D. Director of Research Pew Internet & American Life Project March 2005 Presented at the Associated Press Broadcast Meeting

  2. Overview • Trends in online use • Adoption rates • Online activities • Trends in media use • Offline & online • Patterns of news consumption among Net users • Focus on segments of home high-speed users • Future: taking control of the media experience • User managed & generated content • Data based on surveys of Americans age 18 & older conducted by the Pew Internet & American Life Project and, where noted, the Pew Research Center for the People & Press

  3. Portraits of Access: end of 2002

  4. Portraits of Access: March 2005

  5. Broadband at home, 2000-2004

  6. Trends in internet, home broadband adoption (% of all Americans)

  7. What people do online – typical day(March 2005 Pew Internet Survey; * is Dec. 2004 survey)

  8. Media use on the typical day (% of all adult Americans, PRC People/Press)

  9. Fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press)

  10. Eight minute drop in daily news consumption over decade(estimate of time spent “yesterday” on news: PRC People/Press)

  11. Young people spending less time on news: (TV, newspapers, radio)

  12. Where does the time go? The internet(number of minutes online, typical day – by age: Jan. ‘05)

  13. Growth of online news consumption(Millions of Americans who get news online)

  14. Growth in internet to get news and information about campaigns

  15. Comparative look at general news consumption among internet users (% in each group, on typical day)

  16. General news consumption by age: integral part of newsgatherng versus complementary tool(% of home high-speed users, on typical day)

  17. Political news consumption I: where people got most of campaign news(% in each group Dec. ‘04)

  18. Political news consumption II: integral part of newsgatherng versus complementary tool(% of home high-speed users, by age)

  19. Iraq war news – graphic images …internet integral for younger users (June ’04)

  20. The look of online news consumption for politics – Dec. ‘04(% in each group who regularly or sometimes did activity; * = “ever did activity)

  21. Taking control of their media experience: blogging, blog reading, podcasting (Jan. ’05)

  22. Taking control of their media experience: music/video downloaders (27% of internet users; Jan. ‘05)

  23. Taking control of their media experience: other many-to-many information exchange

  24. A new news consumer? • "We are venturing boldly, and somewhat blindly, into this world of user-generated content." • Jerry Yang, Yahoo co-founder • Labels: • The “creative consumer” (von Hippel) • The “on demand” media consumer (Arbitron) • The “tech elite” (Pew Internet Project, Nov. ’03 report)

  25. Tech elite & information • Household as a node on the information network • Content is an intermediate input to be: • Mashed-up • Recombined • Redistributed • Content is fluid: • Sometimes it’s free • Sometimes they pay for it

  26. Implications … for tech elite • News is a feature in the midst of the online experience • Value is connected to velocity • Open door attitude vis-à-vis content & intellectual property • That’s the expectation for Tech Elite

  27. Thank you! John B. Horrigan jhorrigan@pewinternet.org Pew Internet & American Life Project 1615 L Street, NW Suite 700 Washington, DC 20036 202-419-4500