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Americans’ Consumption of News and Information. John B. Horrigan, Ph.D. Director of Research Pew Internet & American Life Project March 2005 Presented at the Associated Press Broadcast Meeting. Overview. Trends in online use Adoption rates Online activities Trends in media use

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Americans consumption of news and information

Americans’ Consumption of News and Information

John B. Horrigan, Ph.D.

Director of Research

Pew Internet & American Life Project

March 2005

Presented at the

Associated Press Broadcast Meeting


Overview
Overview

  • Trends in online use

    • Adoption rates

    • Online activities

  • Trends in media use

    • Offline & online

  • Patterns of news consumption among Net users

    • Focus on segments of home high-speed users

  • Future: taking control of the media experience

    • User managed & generated content

    • Data based on surveys of Americans age 18 & older conducted by the Pew Internet & American Life Project and, where noted, the Pew Research Center for the People & Press






What people do online typical day march 2005 pew internet survey is dec 2004 survey
What people do online – typical day(March 2005 Pew Internet Survey; * is Dec. 2004 survey)


Media use on the typical day of all adult americans prc people press
Media use on the typical day (% of all adult Americans, PRC People/Press)


Fragmented media environment of all americans who regularly go to news source prc people press
Fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press)


Eight minute drop in daily news consumption over decade(estimate of time spent “yesterday” on news: PRC People/Press)



Where does the time go the internet number of minutes online typical day by age jan 05
Where does the time go? The internet(number of minutes online, typical day – by age: Jan. ‘05)


Growth of online news consumption millions of americans who get news online
Growth of online news consumption(Millions of Americans who get news online)



Comparative look at general news consumption among internet users in each group on typical day
Comparative look at general news consumption among internet users (% in each group, on typical day)


General news consumption by age: users integral part of newsgatherng versus complementary tool(% of home high-speed users, on typical day)


Political news consumption i where people got most of campaign news in each group dec 04
Political news consumption I: users where people got most of campaign news(% in each group Dec. ‘04)


Political news consumption II: users integral part of newsgatherng versus complementary tool(% of home high-speed users, by age)


Iraq war news graphic images internet integral for younger users june 04
Iraq war news – graphic images … users internet integral for younger users (June ’04)


The look of online news consumption for politics – Dec. ‘04(% in each group who regularly or sometimes did activity; * = “ever did activity)



Taking control of their media experience music video downloaders 27 of internet users jan 05
Taking control of their media experience: reading, podcasting (Jan. ’05)music/video downloaders (27% of internet users; Jan. ‘05)



A new news consumer
A new news consumer? information exchange

  • "We are venturing boldly, and somewhat blindly, into this world of user-generated content."

    • Jerry Yang, Yahoo co-founder

  • Labels:

    • The “creative consumer” (von Hippel)

    • The “on demand” media consumer (Arbitron)

    • The “tech elite” (Pew Internet Project, Nov. ’03 report)


Tech elite information
Tech elite & information information exchange

  • Household as a node on the information network

  • Content is an intermediate input to be:

    • Mashed-up

    • Recombined

    • Redistributed

  • Content is fluid:

    • Sometimes it’s free

    • Sometimes they pay for it


Implications for tech elite
Implications … for tech elite information exchange

  • News is a feature in the midst of the online experience

  • Value is connected to velocity

  • Open door attitude vis-à-vis content & intellectual property

    • That’s the expectation for Tech Elite


Thank you
Thank you! information exchange

John B. Horrigan

jhorrigan@pewinternet.org

Pew Internet & American Life Project

1615 L Street, NW

Suite 700

Washington, DC 20036

202-419-4500


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