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Americans’ Consumption of News and Information. John B. Horrigan, Ph.D. Director of Research Pew Internet & American Life Project March 2005 Presented at the Associated Press Broadcast Meeting. Overview. Trends in online use Adoption rates Online activities Trends in media use

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americans consumption of news and information

Americans’ Consumption of News and Information

John B. Horrigan, Ph.D.

Director of Research

Pew Internet & American Life Project

March 2005

Presented at the

Associated Press Broadcast Meeting

overview
Overview
  • Trends in online use
    • Adoption rates
    • Online activities
  • Trends in media use
    • Offline & online
  • Patterns of news consumption among Net users
    • Focus on segments of home high-speed users
  • Future: taking control of the media experience
    • User managed & generated content
    • Data based on surveys of Americans age 18 & older conducted by the Pew Internet & American Life Project and, where noted, the Pew Research Center for the People & Press
what people do online typical day march 2005 pew internet survey is dec 2004 survey
What people do online – typical day(March 2005 Pew Internet Survey; * is Dec. 2004 survey)
fragmented media environment of all americans who regularly go to news source prc people press
Fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press)
slide10
Eight minute drop in daily news consumption over decade(estimate of time spent “yesterday” on news: PRC People/Press)
where does the time go the internet number of minutes online typical day by age jan 05
Where does the time go? The internet(number of minutes online, typical day – by age: Jan. ‘05)
comparative look at general news consumption among internet users in each group on typical day
Comparative look at general news consumption among internet users (% in each group, on typical day)
slide16
General news consumption by age: integral part of newsgatherng versus complementary tool(% of home high-speed users, on typical day)
political news consumption i where people got most of campaign news in each group dec 04
Political news consumption I: where people got most of campaign news(% in each group Dec. ‘04)
slide18
Political news consumption II: integral part of newsgatherng versus complementary tool(% of home high-speed users, by age)
slide20

The look of online news consumption for politics – Dec. ‘04(% in each group who regularly or sometimes did activity; * = “ever did activity)

taking control of their media experience music video downloaders 27 of internet users jan 05
Taking control of their media experience: music/video downloaders (27% of internet users; Jan. ‘05)
a new news consumer
A new news consumer?
  • "We are venturing boldly, and somewhat blindly, into this world of user-generated content."
    • Jerry Yang, Yahoo co-founder
  • Labels:
    • The “creative consumer” (von Hippel)
    • The “on demand” media consumer (Arbitron)
    • The “tech elite” (Pew Internet Project, Nov. ’03 report)
tech elite information
Tech elite & information
  • Household as a node on the information network
  • Content is an intermediate input to be:
    • Mashed-up
    • Recombined
    • Redistributed
  • Content is fluid:
    • Sometimes it’s free
    • Sometimes they pay for it
implications for tech elite
Implications … for tech elite
  • News is a feature in the midst of the online experience
  • Value is connected to velocity
  • Open door attitude vis-à-vis content & intellectual property
    • That’s the expectation for Tech Elite
thank you
Thank you!

John B. Horrigan

jhorrigan@pewinternet.org

Pew Internet & American Life Project

1615 L Street, NW

Suite 700

Washington, DC 20036

202-419-4500