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Ethos Pathos Logos. Rhetorical Appeals. Rhetoric and Rhetorical Appeals. Rhetoric- the use of words to persuade, either in writing or speech. Rhetorical appeals- three main types are ethos, pathos and logos. ETHOS.

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Ethos pathos logos

EthosPathosLogos

Rhetorical Appeals


Rhetoric and rhetorical appeals
Rhetoric and Rhetorical Appeals

  • Rhetoric- the use of words to persuade, either in writing or speech.

  • Rhetorical appeals- three main types are ethos, pathos and logos


Ethos
ETHOS

  • A rhetorical appeal that focuses on the character or qualification of the speaker.

  • The speakers credibility is paramount!

  • When you bargain with your parents to let you go hang out at a friends house because you’ve never been in trouble before.


Ethos pathos logos


Pathos
PATHOS life and he uses Mobil 1. It’s wanting you to trust Tony Stewart because he’s an expert and a good guy.

  • A rhetorical appeal to the reader’s or listener’s senses or emotions.

  • This will mainly appeal to your emotions.

    • You’ll buy ADT because you’re afraid someone will break into your house.

    • You’ll vote for a political candidate because he/she seems nice.

    • You’ll go to Disney world because it looks like so much fun!


Logos
LOGOS life and he uses Mobil 1. It’s wanting you to trust Tony Stewart because he’s an expert and a good guy.

  • A rhetorical appeal that appeals to reason or logic.

  • It presents the evidence and wants you to come to your own conclusion, not persuade you to believe what they believe.

  • For example: “This book spent 26 weeks as #1 on the bestseller list”

  • What could you logically infer?


Ethos pathos logos