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Ethos, Pathos, Logos

Ethos, Pathos, Logos. Persuasive Techniques. Types of Persuasion. Ethos – Moral Character Pathos – Emotion Logos – Logic/Reason. ETHOS. Persuading the audience with one’s character or image Sports figures – Kobe, Manning, Derek Jeter, Lebron James, etc. Actors/Actresses - ________

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Ethos, Pathos, Logos

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  1. Ethos, Pathos, Logos Persuasive Techniques

  2. Types of Persuasion • Ethos – Moral Character • Pathos – Emotion • Logos – Logic/Reason

  3. ETHOS • Persuading the audience with one’s character or image • Sports figures – Kobe, Manning, Derek Jeter, Lebron James, etc. • Actors/Actresses - ________ • Celebrities – Kim Kardashian • All of these people use their images for promoting purposes.

  4. ETHOS • What examples of ethos exist in today’s advertising world? • How could you use it in your writing?

  5. PATHOS • Using the audience’s emotion to persuade them. • Infomercials • Donations • Appeals to the heart

  6. PATHOS • What examples of pathos exist in today’s advertising world? • How could you use it in your writing?

  7. LOGOS • Persuading the audience using logic and reason. • Using persuasion that just makes sense OR • Using persuasion that you can make, make sense

  8. LOGOS • What examples of logos exist in today’s advertising world? • How could you use it in your writing?

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