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Effective Marketing Methods for Livestock and Poultry: A Comprehensive Overview

Learn about key marketing methods used in the livestock and poultry industries. This guide covers terminal markets, auction markets, direct selling, electronic marketing, and futures trading. Terminal markets serve as central hubs where livestock is sold, often involving fees for services. Auction markets rely on competitive bidding, while direct selling eliminates middlemen, allowing farmers to sell directly to buyers. Electronic marketing leverages technology for online auctions, and futures markets provide tools for price risk management. Explore the importance of these strategies to maximize profitability in livestock marketing.

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Effective Marketing Methods for Livestock and Poultry: A Comprehensive Overview

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  1. Marketing Systems Obj: Describe methods used to market livestock and poultry.

  2. Market Methods • Terminal Markets • Auction Markets • Direct Selling • Electronic Marketing • Futures Market & Hedging

  3. Terminal Markets • Central markets on public stockyards where livestock are consigned to a commission firm to bargain with purchases or buyers for a certain fee • Facilities are owned and operated by a stockyard company • Company charges for the use of the facilities and feed fed while they are in the stockyard • Charge for • Yardage, feed, insurance, selling fees • Seller receives the net amount after the charges are taken out

  4. Terminal Market • Fewer exist today than in 1920’s & 30’s • Most are in Western states • Located near population centers and packing plants

  5. Auction Markets • Public bidding with the animals selling to the buyer who bids the highest

  6. Direct Selling • Farmer sells straight to buyer with no middle person or firm receiving commissions or fees

  7. Electronic Marketing • Auctioning online using computers

  8. Futures Market & Hedging • Legal document calling for delivery in the future, locking in a future delivery price

  9. Vertical Integration • Two or more steps of production, marketing, and processing are linked together usually by contract between producers and feed manufacturers or between producers and processors or include all three • About 99% of all broilers and a very high percentage of turkeys and laying hens and swine are grown and marketed through vertical integration contracts

  10. Become a Livestock Marketing Expert! • Visit each station and read the assigned documents • Develop a 5 sentence paragraph to define each market • Develop a list of PROS (3) and CONS (3) for each type of market • You will have approximately 15 minutes at each station…GO!

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