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Apple reveals the iPhone 11, streaming services and other products at its annual event, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.
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Apple revealed that its new iPhone 11 will come with two 12 megapixel back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. The Apple 11 Pro (pictured) will have three cameras on the back.
Phil Schiller, Senior Vice President of Worldwide Marketing presents an image shot with the new iPhone 11 Pro. The more expensive iPhone 11 Pro will have three cameras on the back - wide angle, telephoto and ultra-wide.
The iPhone 11 Pro will have a 5.8-inch screen size, while the Pro Max will have a 6.5-inch screen. They will be available in four colors - midnight green, gold, silver and space gray, with storage options of 64GB, 256GB and 512GB.
Prices for the iPhone 11 start at $699, down from last year's new iPhone that started at $749. The iPhone 11 will cost $699, the iPhone Pro will cost $999 and the iPhone 11 Pro Max will retail for $1,099. REUTERS/Stephen Lam
The dual cameras on the back feature a 12 megapixel wide lens and a ultra wide 12 megapixel lens, and will have a new night mode. The front camera will also feature a 12 megapixel lens. REUTERS/Stephen Lam
The new iPhone 11 will feature the latest A13 bionic chip, and have storage options of 64GB, 128GB and 256GB. REUTERS/Stephen Lam
The iPhone 11 will have 6.1 inch display and will be available in six colors. REUTERS/Stephen Lam
CEO Tim Cook speaks at the fall event in the Steve Jobs Theater in Cupertino, California.
CEO Tim Cook presents the new iPhone 11 at an Apple event at their headquarters in Cupertino, California, September 10, 2019.
CEO Tim Cook presents the Apple TV+ trailer for "See". Apple TV+ will be available in 100 countries.
Original shows on Apple TV+ will include "See" and "The Morning Show," starring Jason Momoa and Alfre Woodard and produced by Reese Witherspoon and Jennifer Aniston.
Stan Ng presents the new Apple Watch. The Series 5 will have an always-on display, an 18-hour battery life and international emergency calling in over 150 countries.
Stan Ng presents the new Apple Watch, with straps from Hermes. REUTERS/Stephen Lam
Sumbul Desai, MD, Apple s vice president of Health, speaks. REUTERS/Stephen Lam
Apple also announced its video game service, Apple Arcade, will be a tab in the App Store. It will launch with 100 games on Sept. 19 and offer unlimited games for $4.99 a month, with a one-month free trial. REUTERS/Stephen Lam
The 7th-generation iPad will feature 10.2 inch retina display and will be priced at $329. It will be available to order starting Tuesday and in stores starting Sept. 30. It will be available in the Apple Store in the U.S.
CEO Tim Cook speaks with Kerri Walsh Jennings and Brooke Sweat in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam
CEO Tim Cook speaks about the new Apple Watch. REUTERS/Stephen Lam
CEO Tim Cook speaks with people in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam