1 / 6

Learning to Hold Hands: The Integrated Development Operation

Learning to Hold Hands: The Integrated Development Operation. or Development is Everyone’s Job. It Wasn’t Always This Way. -that’s not a “membership” typewriter -answering phones is not in my job description -viewer must call 3 different departments if they had 3 different questions

oleg-kim
Download Presentation

Learning to Hold Hands: The Integrated Development Operation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Learning to Hold Hands: The Integrated Development Operation or Development is Everyone’s Job

  2. It Wasn’t Always This Way -that’s not a “membership” typewriter -answering phones is not in my job description -viewer must call 3 different departments if they had 3 different questions -viewer inquiry prospects were not given to development

  3. Station Culture Now -all departments answer pledge phones -membership receives prospect lists from other departments -pledge team comprised of development, programming and production staff -membership events are planned and staffed by all departments

  4. Integrated Development Department -integrated development plan -business plans -weekly meetings -everyone celebrates an upgrade even when the donor moves into another revenue center

  5. Successes -corporate contracts resulting from major gift cultivation visits -major gifts (gift annuity) resulting from major gift cultivation visit -preview/cultivation parties with major gifts, planned gifts and corporate donors/prospects -Director’s of Major Gifts, Planned Gifts and Corporate all seek funding for projects on our “Opportunities List” -8 board members involved in cultivation, solicitation and stewardship of major gifts -integrated Viewer Services Department comprised of membership and programming staff which brings in approx $60,000 annually

  6. Lee Ann LeeVice President for Marketing and DevelopmentVermont Public Television802-654-3669llee@vpt.org

More Related