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TradeMap A web-based trade flow analysis tool

Market Analysis Section. TradeMap A web-based trade flow analysis tool. An exporter of cardamom is looking to diversify its client base….. Which country should be targeted?. A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia….

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TradeMap A web-based trade flow analysis tool

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  1. Market Analysis Section TradeMapA web-based trade flow analysis tool

  2. An exporter of cardamom is looking to diversify its client base….. Which country should be targeted?

  3. A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…

  4. A trade mission needs to know our top export products to Germany…

  5. Where could you import automotive components from? Who are the largest suppliers in your region?

  6. What is the current trade between your country and the United States?

  7. Initial answers to these questions and many more are easily found in TradeMap…

  8. How Can TradeMap help my business ? • What tariff and non tariff barriers are we facing? • What are our competitive strengths and weaknesses? • Where are the opportunities for product and market diversification? Trade Support Institutions (TSIs) Exporters and Importers

  9. ITC’s Interactive TradeMap provides: • On-line database of trade flows and barriers • Value of exports and imports • Quantities • Unit Values • Growth trends • Tariff and non tariff barriers • Market shares • Rankings according to a variety of criteria For each product and partner country in a fully interactive environment

  10. The Characteristics of TradeMap • Based on COMTRADE, the United Nations Statistics Division database • Covering 90% of world trade reported by 115 trading nations • Covers over 5,000 Harmonized System products • Over 200 countries and territories • Includes non-reporting countries using mirror statistics • Statistics for over 30,000 products at the tariff line level for 32 countries (~80% of world trade) • Incorporating UNTARMAC (formerly known as TRAINS) • In cooperation with UNCTAD, WTO and additional information on more than 160 countries • Web access with username and password

  11. TradeMap Homepage Click here to access TradeMap

  12. TradeMap login page

  13. TradeMap – Selection menu Imports or Exports Product Selection Country/Region selection Partner country selection

  14. Cardamom (HS 090830) for example... If you want to search for new export markets... You might want to know...

  15. World Importers of Cardamom Unit Value Growth rate Countries Global market share Value Quantity Tariff and Non-Tariff Barriers

  16. Tariff Barriers Non-Tariff Measures Access barriers to Pakistan’s market

  17. Assess the competition in export markets

  18. Gauge your relative export performance World exporters of cardamom

  19. Countries importing mangoes (050450) tariff line level information for selected markets

  20. At the 9 digit level Mangoes imported by Japan at the tariff line level

  21. Countries exporting mangoes to Japan 9 digit level information

  22. 8 or 10 digit level Markets importing “perfume and toilet waters” (330300) from France

  23. 8 digit level List of products at the tariff line level

  24. 8 digit level Importing markets for « toilet waters » at HS-8 level

  25. Analyse 5-year data sets (2004 available for selected countries only) Select your countries/regions

  26. Analyse potential for bilateral trade Select your countries/regions

  27. By product groups Indicative trade potential at the HS 2 digit level Existing and potential trade between Tanzania and United Kingdom

  28. Existing and potential trade between Tanzania and United Kingdom at the HS 6 digit level

  29. Trade Map Graphs Bubble Charts: Positioning products according to growth rates and changes in market share

  30. Size is proportional to the turnover of the Strategic Branch Unit High Baby biscuits Market Growth Low Low High Portfolio model of a production strategy Babies - ?? Stars Organic biscuits Product Life Cycle Dogs Cash cows Chocolate Relative Market Share The Boston Consulting Model (or Matrix)

  31. Positive International demand: World Trade Growth Negative Losses Gains National Export Growth vs. International Demand The Case of Ecuador Size is proportional to export turnover Underachievers Champions Tuna, canned Bananas Losers in declining markets Achievers in adversity Shrimps, prawns Change in world market share www.intracen.org / Click on Countries / Select your country / Click on National Export Performance

  32. Trade Map Chart: Performance position of a country’s export products Growth in demand (of world or of a target market) HS 4 or 6 Growth in County X’s Market Share Prospects for Product Diversification Country X

  33. Sacks and bags Polyethelyne sacks and bags Stoppers, lids, tops Bottles and flasks Spools and bobbins Boxes and Crates

  34. Trade Map Chart: Prospects for market diversification Growth in partner country demand for product Z Partner country Partner country share of Country X’s export of product Z Partner country Country X, Product Z

  35. Turkey S. Korea Japan United States Germany United Kingdom Singapore

  36. Assessment of national trade performance and competitiveness: • Country Market Analysis Portals • On ITC’s Web site www.intracen.org • Click on Countries • Select a country from the drop-down menu

  37. TradeMap helps Trade Support Institutions, Exporters and Importers….. • Search for new markets or suppliers • Assess competition or diversify sources • Benchmark their trade performance • Set priority products for trade promotion and development • Evaluate tariffs and trade barriers • Assess product diversification potential with a partner country

  38. To conclude… TradeMap is: an easy to use, intuitive tool facilitating your market research.

  39. For additional information on TradeMap Visit www.trademap.org or contact trademap@intracen.org

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