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This article delves into the diverse strategies adopted to tap into the burgeoning market in developing countries for cost-effective computer solutions. From standard cheap PCs to specialized mini-PCs and internet communicators, various approaches are discussed along with key products and initiatives by major players such as Intel, AMD, VIA, Microsoft, MIT, and Ncomputing Ltd.
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COMP 2903A35 – In Search of a PC for the People Danny Silver JSOCS, Acadia University
“the next billion” • Shorthand for the vast potential market in the developing world where few have PCs • Several different perspectives / approaches being taken • Cheap but standard PC • Small, special needs mini-PC (rugged, power) • Cheap thin client • Internet communicator
Organizations / Products • Intel Corp • March, 2006 launched “Community PC” • Target: Indian villages - $550 • How is this going? • Also in March - $250-350 mini-desktop called the Low Cost Full Feature (LCFF) PC • Mexico ordered 400,000 fro Nov, 2006 ?? • May, 2006 – ClassMate PC - $400 • Have they sold any?
Organizations / Products • Advanced Mirco Devices Inc (AMD) • Partnered with HCL to offer PC in India - $200 • Person internet communicator • How is this selling? • VIA of Taiwan • PC-1 business unit (VP – Richard Brown) • Smaller, cooler, quieter, greener - $230 mini-PC • Rugged, power by car battery, solar cell • Did it fly?
Organizations / Products • MicroSoft • FlexGo, May 22, 2006 • Interesting financial “rent-to-own”model for PCs in developing countries • PCs work by the hour using a pass card • Does this go into production?
Organizations / Products • MIT – Nicholas Negroponte • One laptop per child – TED video • $100 laptop - good video here as well • How well is it selling? • Souel-based Ncomputing Ltd • Thin clients powered by one PC server - $70 • Stop forcing people to use inappropriate IT • Is this product being used?
Question • Should computing technology be different for children? • Should computing technology be different for developing countries?