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Bontarra Vineyards

Explore the rich history of Bonterra Vineyards and discover their commitment to organic wine production. Targeting a market of value-conscious consumers, Bonterra wines are available for under $30 and can be conveniently purchased online or at BC Liquor Stores. The vineyard employs effective marketing strategies, including participation in festivals, collaborations with wine reps, and word-of-mouth promotion. Bonterra's sustainability efforts underscore their dedication to producing quality wines that not only please the palate but also respect the environment.

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Bontarra Vineyards

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  1. Bontarra Vineyards Presented By Sloan Vereecken

  2. Bonterra Vineyard’s History? • Is Bontarra Wine Organic? • Target Market? • Marketing Strategies?

  3. Sustainability is the capacity to endure through time.

  4. TARGET MARKET

  5. Value-All Wine Sold For Under $30-Organic Wine-Variety-Sold At All BC Liquor Stores-Sold On Line and Delivered To Your Door Step

  6. Marketing Strategies Website Festivals Wine Reps Liquor Stores WORD OF MOUTH

  7. SOURCES Evensen K. (2009). The Examiner Retrieved September 19, 2009 from The Examiner Website: http://www.examiner.com/x-12072-Denver-Food-Examiner~y2009m8d27-Interview-with-Bonterra-Vineyards-Assistant-Winemaker-Jeff-Cichocki Lynch K. (2006). Dine Magazine Retrieved September 26, 2009 from Dine Magazine Website: http://www.italianfoodnet.com/uploads/img/news- las_olas_wine__food_festival.jpg Brown-Forman Corporation (January 2009) Bonterra Vineyards Retrieved September 19, 2009 from Bonterra Vineyards: Official Website Website: http://www.bonterra.com/our-place/photo-gallery.aspx

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