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CMNS 354-Group 1

CMNS 354-Group 1. Carmen Ma Simran Sidhu Melena Hou. Question. How might differentiation in, and speciation of,  design advance and/or support ideologies or contribute to hegemonies?. DeSigN. The main function of Design is to make something look beautiful.

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CMNS 354-Group 1

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  1. CMNS 354-Group 1 Carmen Ma Simran Sidhu Melena Hou

  2. Question How might differentiation in, and speciation of,  design advance and/or support ideologies or contribute to hegemonies?

  3. DeSigN • The main function of Design is to make something look beautiful. • Occasionally design has been shown to have something to do with profit.

  4. Speciation "The formation of new and distinct species in the course of evolution"--oxford dictionary In terms of design... • Objects as species • Speciation means varieties • E.g. automobile species • E.g. kitchen species

  5. Developed in the 1750s Aimed to regain the purity of form and expression in art and design Rococo Style lacked the sense of purity. Rococo style antique furniture Neo-Classicism

  6. Italian Ceramics from Castelli Rococo Style

  7. Neo-Classical Movement • Josiah Wedgewood • English Potter • Perfected cream glaze in 1765 • began large scale production of cream-ware pottery • 1766 to 1774 • Cream-ware became successful • Wedgewood continue to produce even more plainer and simpler potteries, with decoration that became increasingly neo-classical.

  8. Cream-ware Collection Queens Plain Dinner Ware by Josiah Wedgewood Wedgwood Cream-ware Gravy Boat and Saucer

  9. Adolf Hitler's Germany Architecture and Design in Nazi Germany • Celebrate their image • Nazis chose new versions of past styles for most of their architecture  • Nazi Germany has three primary roles • Theatrical • Symbolic • Didactic

  10. Adolf Hitler's Germany cont. • Theatrical • Many Nazi buildings were stages for communal activity. • E.g Zeppelin Field Stadium

  11. Adolf Hitler's Germany cont. 2. Symbolic • New Reich Chancellery

  12. Adolf Hitler's Germany cont. 3. Didactic • architecture-"The Word In Stone"

  13.       Stalinist Architecture • Had associations with the Socialist                                  Realism School of Art & Architecture • Socialist Realism is a technologically-oriented style of realistic art which was developed in the Soviet Union. • It then became a dominant style in other communist countries communicating the goals of socialism and communism.

  14. Stalinist Architecture • 'The Seven Sisters' i.e 7 cathedral likes structures which define the Moscow Skyline.  •  The Vast, Cathedral style buildings acted as effective tools for state propaganda and for fostering a belief of national superiority.

  15. Stalinist ArchitectureContd...

  16. Modern Design •         PC-Windows • constantly inventing programs to compete with Apple. • Macbooks • design programs • design book teaches Adobe Softwares  • Hollywood Movie:  • The Social Network Apple Products VS PC

  17. Coke 1 VS Coke 2  Which one do you like best?

  18. Pepsi 1 VS Pepsi 2 How about here?

  19. Discussion Questions Q1: Do you think it is design alone that leads to the hegemony of one product vs another? or are there other factors that contribute to it? Q2: Think of another example of any certain art or design that can contribute to hegemony

  20. Credit Carmen Ma: Screen writer, editor, presenter Simran Sidhu: Screen writer, editor, presenter Melena Hou: Screen writer, editor, presenter Photos: Retrieved from Google images and Wikipedia Bibliography: • Wikipedia: Stalinist architecture, Hitler's Germany Architecture • Andrian Forty: Objects of Desire

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