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GROUP 3 Ramon Contreras Christan Godwin Rico Hernandez Alexis Ramirez Rachel Rubio Varinder Singh Cam Tran. Lexus Background. Toyota introduced the first model Lexus LS 400 in 1989 in L.A. spending nearly a billion and previous 6 years developing this 1990 model.

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Presentation Transcript
slide1

GROUP 3

Ramon Contreras

Christan Godwin

Rico Hernandez

Alexis Ramirez

Rachel Rubio

VarinderSingh

Cam Tran

lexus background
Lexus Background
  • Toyota introduced the first model Lexus LS 400 in 1989 in L.A. spending nearly a billion and previous 6 years developing this 1990 model.
  • LS 400 won major motoring awards from publications including: Automobile Magazine & Wheels Magazine
1990s growth and expansion
1990S GROWTH AND EXPANSION
  • 1990, Lexus had $63,534 in annual sales & 121 dealerships.
  • In 1991, Lexus launched first sports coupe, the SC 400, pictured below.
  • Lexus becomes the top-selling premium car import in the U.S.
  • By 1999 annual sales of $185,890 & 185 Dealerships.
2000s continued growth global reorganization
2000s Continued Growth & Global Reorganization
  • In 2000, Lexus introduced the IS line.
  • In 2002, all-new GX 470 luxury utility vehicle unveiled in Florida.
  • In 2005, Lexus completed an organizational separation from parent company Toyota.
  • They expanded the global launch of the brand in major world markets such as China with strong sales.
  • In 2009, Lexus awarded the best selling luxury make in America for the 10th consecutive year.
2010s recent developments
2010s: Recent developments
  • In 2010, Lexus focused on adding hybrids and new model derivatives.
  • In 2011, sales drop due to:
    • Tokyo earthquake and Tsunami disrupt production.
    • Increased Competitions from BMW,

Mercedes-Benz, and Audi

    • 14% sales drop in the U.S. market.
    • Sales increases of 40% and 27% in

Europe and Japan respectively

  • A global sales total of 410,000 units.
  • In 2012, Debuts the first ever Super Bowl commercial at Super Bowl XLVI.
regional operation
Regional Operation
  • Lexus sales operations vary in structure by region:
    • In Japan: 143 dealerships in the country are owned and operated by Lexus.
    • In US: a distinct organization from corporate headquarters, with separately owned and operated Lexus showrooms
the lexus culture
The Lexus Culture
  • Motto: “The Passionate Pursuit of Perfection.“
  • Values
    • We always have the highest duty of care to the assets entrusted to us by our valued customer and our Company.
    • We will provide the very best Vehicle Sales and Service experience for all our customers and strive to be the benchmark by which all other Motor Vehicle Dealerships will be measured.
    • We will do this in a way that will encourage the continuous improvement of our people and our Company.
  • Philanthropy
    • Champions for Charity
    • Lexus Eco Challenge
sedans
Sedans
  • IS – Intelligent Sport
  • GS – Grand Sport
  • ES – Executive Sedan
  • LS – Luxury Sedan
slide13
SUVs

Convertibles

IS C – Intelligent Sport Convertible

  • RX – Recreational 4x4
  • GX – Grand 4x4
  • LX – Luxury 4x4
hybrids
Hybrids
  • CT H – Compact Touring Hybrid
  • RX H – Recreational 4x4 Hybrid
  • ES H – Executive Sedan Hybrid
  • GS H – Grand Sport Hybrid
  • LS H – Luxury Sedan Hybrid
slide15
Performance

Concept

LF-LC

LF-CC

  • IS F – Intelligent Sedan F-Performance
  • LFA – Lexus F-Performance Apex
leader in customer service
Leader in Customer Service
  • Rigorous application process to be a Lexus dealership.
    • When the brand was launched the application process included several face-to-face interviews between the company and each potential dealer.
    • Only 80 existing chosen from 1,500 applicants.

Esteemed Dealerships

  • Lexus named most reliable car brand in US at least 14 times.
  • Technicians graduates from the Lexus Commitment to Perfection Certification program.
    • Where Lexus and the National Institute of Automotive Service Excellence require grueling exams and in depth training.
leader in customer service1
Leader in Customer Service

In-House Service

Customer waiting lounges and office areas to conduct business in.

Customizable car settings

Free internet service

Shuttle services

Complimentary car washes

According to their covenant, "Lexus will treat each customer as we would a guest in our home."

leader in customer service2
Leader in Customer Service

Online Help

  • Lexus loaner vehicles.
  • Lexus Owner Welcome events.
  • Exemplary recall service.
  • Breakfast Club.
  • Lexus National Service History Database.
  • Roadside assistance.

Insider Bonus

Lexus offers deals and discounts at partnering hotels, restaurants, golf courses, event services, and retailers.

technology
Technology

How-to videos and manuals for different models.

Lexus Enform App, plan entire trips and send destinations to Lexus Navigation System—all without a computer.

  • Safety Connect, stay protected on the road. With your vehicle's embedded cellular and GPS technology, you can be in touch with the Lexus 24/7 response center at the touch of a button.
  • Lexus Insider, complimentary service providing audio casts right to your vehicle. Designed to further enhance your driving experience, provides tips for Lexus technologies, travel highlights, and owner benefits.
sources cited
Sources Cited:
  • http://www.lexus.com/contact/pdf/KnowledgeCenter_PDFs/HistoryofLexus.pdf
  • http://www.strategy-business.com/article/07103?pg=all
  • http://www.lexus.com/models/ISF/service/index.html
  • http://blogs.hbr.org/taylor/2007/12/more_lessons_from_lexuswhy_it.html
  • http://www.autoweek.com/car-shopping/articles/2011/08/milestones-in-the-history-of-lexus.html
  • https://secure.drivers.lexus.com/lexusdrivers/home.do
  • https://www.google.com/search
  • https://secure.drivers.lexus.com/pub-share/pdf/enform/users_guide.pdfhttps://secure.drivers.lexus.com/lexusdrivers/info/my-lexus/resources/lexuslink.dohttp://www.prweb.com/releases/2013/1/prweb10331192.htmhttp://pressroom.lexus.com/article_display.cfm?article_id=2078
  • http://www.lexus.com/contact/faqs/corporate_info4.html
  • http://www.youtube.com/watch?v=eGrSJodRMk8
  • http://www.forbes.com/sites/matthewdepaula/2013/01/30/the-2014-lexus-is-is-meant-to-be-more-of-a-movie-star-than-a-runway-model-says-toyota-design-chief-tokuo-fukuichi/2/
  • http://www.zercustoms.com/photos/Lexus-concept-sketch/Lexus-concept-sketch.jpg.html
thank you
THANK YOU

MIS 3300.006 - GROUP 3