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New School Tools: Tumblr , Instagram , Soundcloud , Storify and Google Maps. April 18. 2013. Instagram. - Photo-creating and photo-sharing social networking service used and accessed primarily on smartphones - Interfaces easily with Twitter and Facebook, which acquired it last year

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New school tools tumblr instagram soundcloud storify and google maps

New School Tools:Tumblr, Instagram, Soundcloud,Storify and Google Maps

April 18. 2013


- Photo-creating and photo-sharing social networking service used and accessed primarily on smartphones

- Interfaces easily with Twitter and Facebook, which acquired it last year

- Uses # to allow users to group images

- Photos can be plotted on map


- Used by news organizations to showcase content and connect with readers/viewers on a personal level

- Primary focus is not on generating hits on website

- Content easily can be cross-posted on other social networking sites

- Some publications “Instagram” text (like one created in iPhone’s Notes app) to pose questions to readers

- The Associated Press garnered industry attention when it encouraged staff photographers to create and use their personal Instagram accounts for work


The Boston Globe displays all area geo-tagged photos on a screen in its newsroom to monitor area action and trends in real time.


- Microblogging social media site

- Launched in 2007

- Hosts 102 blogs, more than half of which are run by users under 25

- Displays posts from followed users in most recent to less recent format

- Users can easily reblog individual posts

- Posts are often short, containing photos, videos or brief text (uses hashtags, too)

- More visual display than Twitter


Newsrooms use Tumblr to promote their own content (photos, links), increase their audience, and share unusual Internet finds…


Through reblogging, content reaches farther than a Tumblrusers’s followers. Ultimate goal: generating more hits to org’s website ($$) and increasing readership.


- Serves as a user-friendly platform for sharing audio stories

- Easy way to share raw interviews

- Enables from-the-field uploading of small packages assembled on smartphones

- Used by radio stations to post shows and segments

- News orgs have solicited submissions via Soundcloud


New York Times arts & culture reporter Ben Sisario posts unedited recordings he grabs in the city’s subway system.


“The people who follow @denverpost and our reporters knew what we knew – immediately.”

The Post’s Storify


- A “social reporting tool”

- Company started in San Francisco by Burt Herman and Xavier Damman

- Launched publicly in April 2011, following a private launch to select users including some news orgs and bloggers in December 2010

- More than 600,000 estimated users


“We want to be the place where you can collect public quotes from any service on the web, [so] we’re hoping to make that easier…”

- Former AP correspondent and

Storify co-founder Burt Herman


- Enables users to (manually, selectively) aggregate posts from different platforms to create

- Seeks to capitalize on the ability of social media to make all users “reporters” and “commentators”

- Helps readers make sense of the flood of information presented on Twitter

- Maintains functionality of each piece of information: hyperlinks, hashtags, comments, etc.

- Gives social media posts more permanence


“There are all of these real-time updates, so many that we are drowning in them. This is about finding relevance in the noise.”

-- Former AP correspondent and

Storifyco-founder Burt Herman


- Builds off existing content, with ability for users to provide context

- Easily can embed Storify packages on websites

- No way for original content publishers and providers to make $

- New VIP format for users that want customized presentations

- Selective content: less like Google News, more like Huffington Post

Storify vs twitter
Storify vs. Twitter

In harmony…

- Tweets constitute a high percentage of content incorporated into Storify

- Twitter provides ideal content because it’s short

- Storify drives viewers to Twitter

But disparate:

- Twitter is in real time; Storify is not

- Twitter takes the notebook dump approach; Storify is “curated” content

- Twitter is a microblog: Most recent content appears first; Storifypackages are not necessarily arranged that way

How storify is used
How Storify is used

How storify is used1
How Storify is used

How storify is used2
How Storify is used

Google maps
Google Maps

- Allows users to create interactive, public maps by marking specific locations, areas and paths

- Creators can add “infobubbles” with images, links, videos and text

- Content can be one-way (reporter-created and controlled) or collaborative, allowing public participation

- Easy to embed, including Wordpress blogs

Google maps2
Google Maps

In late December, The Journal News published an interactive map indicating registered gun owners and those with permits to have guns.

Google maps3
Google Maps

“One of our roles is to report publicly available information on timely issues, even when unpopular. We knew publication of the database (as well as the accompanying article providing context) would be controversial, but we felt sharing information about gun permits in our area was important in the aftermath of the Newtown shootings.”

– Publisher Janet Hasson

Google maps4
Google Maps

- Google does not require users to get explicit permission when using maps online and in print

- Use of Google Maps and Google Earth in broadcast requires signing content usage agreement


“We’re all our own best agents now.”

– Mark Coatney, former reporter and editor at the Washington Post and Newsweek. Now Coatney is Director/Media Evangelist at Tumblr.