introduction g etting to know you p rogram objectives n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Introduction , g etting to know you & p rogram objectives PowerPoint Presentation
Download Presentation
Introduction , g etting to know you & p rogram objectives

Loading in 2 Seconds...

play fullscreen
1 / 23

Introduction , g etting to know you & p rogram objectives - PowerPoint PPT Presentation


  • 131 Views
  • Uploaded on

Introduction , g etting to know you & p rogram objectives. Expro 100 Engineering The Hague November 2013. Agenda. House Rules The ECP Program overview Deliverables Trainers background Group introductions and Training Expectations. Some house rules.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Introduction , g etting to know you & p rogram objectives' - odele


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
introduction g etting to know you p rogram objectives
Introduction,gettingtoknowyou &program objectives

Expro 100 Engineering

The Hague November 2013

agenda
Agenda

House Rules

The ECP

Program overview

Deliverables

Trainers background

Group introductionsand Training Expectations

Expro100 Engineering, November 2013 The Hague

some house rules
Some house rules

Scheduling – starting / finishing / being late

Breaks / Lunch

Attendance list

Evaluation Forms

Email and Smart-phoning

Organize Rules for Group Work

Expro100 Engineering, November 2013 The Hague

ecp background
ECP background

CBI's Export Coaching Programs (ECP) are designed for ambitious entrepreneurs in developing countries with plans for exporting to the EU.

An ECP helps to:

adapt the company and products to EU market requirements and standards;

become familiar with EU markets and business practice;

develop an export marketing strategy;

export to the EU market;

consolidate your export position in the EU.

Expro100 Engineering, November 2013 The Hague

export coaching modules
Export Coaching modules

Export Audit and plan of action

  • Assessment SME on competence for European market entry by means of an export audit
  • Plan of action

Certification

  • Providing expertise regarding the proces of certification
  • Possibility of co-financing

Business Audit and action plan

Certification

Business development

Business development

  • Coaching the SME to further professionalisation of their business operations

Market entry

Market entry

  • Regional and Europe:
  • Realisation of skills and experience of their marketing concerning both the regional and European markets
  • Realising a sufficient amount of relevant business contacts
  • Taking part in trade fairs, conferences, roadshows and/or B2B

Export

Capacity

Building

Export

Capacity

Building

  • Coaching SME to meet European market demands
  • Exploring European markets
  • Developing an export strategy

Expro100 Engineering, November 2013 The Hague

business audit and action plan
Business Audit andAction Plan

Result:completed export audit withan action plan based on which the company understands the steps to take tobecome a successfulexporter. The export audit forms the starting point for the decisionhow the company willfurtherparticipate in the ECP.

Tools:

  • Pre-selection assessment (todeterminesuitability)
  • Company visitby EU sector expert
  • Company visit(s) bylocal expert

Duration: max. 0.5 years

No participation fee

Expro100 Engineering, November 2013 The Hague

export capacity building
Export Capacity Building

Result: company is ableto meet European market demands and has familiariseditselfwith the European market. Furthermore, an Export Marketing Plan has been developed. Monitoring takes place through the Export Audit action plan.

Tools:

  • Technical assistance (visits) bylocal expert
  • Technical assistance (visits) by EU sector expert
  • Distance coaching
  • Export Marketing Seminar (EXPRO) participation, Rotterdam
  • Orientation visit to EU trade fair (tbc)

Duration: 1-2 years

Participation fee: € 250

EXPRO – contribution to travel cost

Expro100 Engineering, November 2013 The Hague

market entry eu
Market Entry EU

Starts: when company has made satisfactory progress

Result: company has gained skills and experience in the marketing of its products towards EU/EFTA markets. Furthermore, it has established relevant contact in EU/EFTA markets.

Tools:

  • Technical assistance byEU market expert
  • Trade Fair participation / conference participation (3x sponsored)
  • Roadshows
  • B2B activities
  • Assistance in follow-up of contacts (market consolidation)

Duration: 3-4 years

Participation fee: € 500

Expro100 Engineering, November 2013 The Hague

slide9

Technical

Development

Export

Marketing

Skills

EU

ongoing

- 2012-13 -

Outline of CBI’s Export Coaching Programme

Market Entry combinedwith

Effective Follow-up

Selection

  • 2013
  • 2013/2014

Export Capacity Building

Market Entry phase

Export Audit

EMP training

  • Product quality
  • Process control
  • Market knowledge
  • Export Marketing Plan (EMP)
  • EXPRO
  • Trade fair participation (3 max)
  • B2B Matchmaking
  • Effective Follow-up

Expro100 Engineering, November 2013 The Hague

trade fair selection
Trade Fair Selection

Key Issues

1. Select trade fairs according to companies needs/EMP

2. Critical Mass

sectors

number of companies

3. Possibility of collaboration with other agencies

Expro100 Engineering, November 2013 The Hague

slide12

November 11

Gettingtoknowyou

The results of online meetings andassignments

Intro & Market

EU markets, trends, Facts & Figures

Work on the 4 Step EMP

slide13

November 12

The future of technicaldevelopments

IntroductiontoProcess Control

Developmentsand control

CulturalAspects in cross-border business

Work on your company EMP

slide14

November 13

Risk Analysis

Procuct Market combinations / segmentation

StructureandRisks

Distribution channels / structure

Offers &Contracts / export costing

slide15

November 14

Communication Plan / Value Proposition

Promotional tools

Preparingfor Trade Fair

Trade Fair Participation / Behaviour

Company visit

slide16

November 15

Lookingfor trends, innovations

Looking at possiblecontacts

VisitAgritechnica

Trade Fair assignment

Lookingforalternativeapplication of yourparts & products

slide17

November 16

Recap of company visit.

Recap of Trade Fair visitandassignment

Wrapping Up..

EMP presentation

The next steps & ClosingCeremony

the deliverables
The deliverables

At the end of the week youwill have writtenyour 4 Step Export Marketing Plan foryour company.

On the last day we willask a number of companies togive a brief presentation of the methodtheyfollowedand the workthey have done (in the preparationand the Expro week)

Expro100 Engineering, November 2013 The Hague

slide19

Introduction of the CBI team

The program manager and your official host

in this CBI Export Coaching Program

Mr Cor Dieleman

Senior Programme Manager:

cdieleman@cbi.eu

Expro100 Engineering, November 2013 The Hague

slide20

Introduction of the CBI team

The external sector experts

  • Jan Oude Elferink
                • Peter Lichthart

The coordinating consultant

  • Martin Bitter

bitter@exportant.nl

Expro100 Engineering, November 2013 The Hague

slide21

Introduction of the CBI team

Belén Valerio Martinez

Logistics Manager

bvalerio@cbi.eu

questions on your participation:

hotel , invoices, etc..

Expro100 Engineering, November 2013 The Hague

introduction of participants group wise
introductionof participants , groupwise….

Get together in yourgroupand introduce yourselftoyourcolleagues….

Name, as you want tobeaddressedduring the week,

Company name and short summaryof yourproducts

Export experience

Age of your company

Yourrole in the company

Yourexpectations of this seminar

Expro100 Engineering, November 2013 The Hague

group work continued your expectations of this seminar
Group workcontinued: Yourexpectations of this seminar

As a Group:

Formulatewhat YOU want as resultor outcome of this week

writethe results on the flipover chart, bullitwise!

Take 15 min and report back, in yourgroupdecidewhowillpresent - the members of the group - and the Training Expectations

Expro100 Engineering, November 2013 The Hague