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Social Architecture TM : Are You Maximizing Student Engagement & Capital Return From Your Manual Foodservice Contract?. Your Hosts. Key Points. What is Social Architecture TM ?. What is Social Architecture TM ?. Case Study – George Mason University Scope of Services.

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Social ArchitectureTM: Are You Maximizing Student Engagement & Capital Return From Your Manual Foodservice Contract?


Case Study – George Mason University

Scope of Services

  • Evaluate what changes (i.e. expansions) would need to be made to the venues below based on campus growth:
    • Johnson Center
    • Southside (should Southside be expanded into Skyline)
    • Eisenhower/Ike’s
    • SUB I
  • Propose alternate program to ensure that the growing number of residential students will have the optimum foodservice and meal plan options over the next five to ten years.
  • Competitively rebid the foodservice operations.

Status Quo - Summary

  • PKC’s initial study showed that In order to provide service to approximately 28,000 campus community members in the future with no change to the meal plans or the other campus retail venues, Mason will need to:
    • Expand the JC food court by 21,538 sq. ft.
    • Expand Southside by 3,317 sq. ft.
    • Expand Ike’s by 10,328 sq. ft.
    • New NW Dining Venue – 11,264 sq. ft.

Alternate Dining ProgramDemand Management Solution

  • If an aggressive JC expansion is a non-starter, PKC recommended considering a solution that requires reduced expansion of JC Food Court & Ike’s AND significantly increases student involvement & reinforces neighborhood living and dining.
  • This plan would allow Mason to:
    • Offer value-added meal plans that would provide anytime dining in three neighborhood dining venues by 2017 (two by 2014).
      • Southside plus new Shenandoah and Aquia venues.
    • Expanded hours of operation seven days a week.
    • Grow capacity in the JC Food Court by encouraging residential students to dine together in their neighborhoods, thereby increasing business from customers currently driven out of the JC Food Court by meal equivalencies.
    • Increase annual revenue.

Campus Neighborhoods

Building Community

Rappahannock/Northeast Neighborhood

Aquia/Northwest Neighborhood

Shenandoah/President’s Park Neighborhood


Unlimited 24/7 Access

Anytime Dining Meal Plans


Thank You!