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Designing Social Enterprises

Designing Social Enterprises. Per Krull Ph.d.-student Aarhus University Denmark. SERNOC Helsinki April 25, 2012. Agenda My Ph.d.-project The cases Results Contributions and implications. My Ph.d.-project Aarhus School of Business The Kaospilots ( www.kaospilot.dk )

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Designing Social Enterprises

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  1. Designing Social Enterprises Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsinki April 25, 2012

  2. Agenda My Ph.d.-project The cases Results Contributions and implications

  3. My Ph.d.-project Aarhus School of Business The Kaospilots (www.kaospilot.dk) RQ: What characterizes design of social enterprises? Strategy: Overall qualitative Case study research Unit of analysis: models and methodes Qualitative semi-structured interviews

  4. My Ph.d.-project Litterature review: MODELS: Historical and international perspectives Organisational forms, hybrids, archetypes Businessmodels Strategy METHODES: Value creation Innovation, creative destruction Social innovation Entrepreneurship Social entrepreneurship Design Thinking Network and social capital Systems Theory

  5. Analysis of the 16 cases in relation to the nine EMES-criteries

  6. Definition on social enterprise -nine criteria

  7. Spectrum for focus (economic to social)

  8. Kondakis (Nike Kondakis) Baisikeli (v/ Henrik Smedegaard Mortensen) Kontutto (Fanny Posselt) 100% til børnene (Signe Møller) Kadaver (v/ Anders Møller Toft) Lust (Sabina Elstam-Johns) Agentur V (Jakob Valdemar) We have a Dream (Anne Kjær Richert) Mongo Park Bureau (Trine Valentin Munch)  Planb (v/ Kasper Arentoft) Shoe The Bear (Thomas Frederiksen) 370° (v/ Rolf Arne Leer) Nuummioq (Mikisoq H. Lynge) CSR+ (Sarah Gregersen) Gunbak Knowledge (Ouafa Rian) ChangePilot (Lemmy Jensen)

  9. Kondakis/Nike Kadaver/ Anders Baisikeli/Henrik Tekst Kontutto/Fanny We have a dream/Anne 100% til børnene/Signe

  10. CASE 2 BAISIKELI Cykelindustri i Afrika 400.000 cykler Cykelambulancer Kbh: Bike tours Leasing af cykler

  11. Mukhtars fødselsdag Flash mob 3,7 mill Bedre bustur http://www.youtube.com/watch?v=xgOyTNtsWyY

  12. Results 26 parameters Rated 1-5

  13. 10 Results Happyness before growth Execution of social value creation, sound business and sustainable development Blue Ocean strategy Designing new business models Action learning, ‘just do it’, co-creation, community building and participatory design Creation view and effectuation logic realization of a desired future

  14. 10 Results Handling complexity by: proces management (facili- tated leadership), designmethode and systemic thinking Navigate like designers (wicked problems, tests, prototypes, T-shape thinking, multidisciplinarity, usedriven design, appreciative feedback and exploitation/exploration Prominent networkers (bridging, bunding, brokers and social kapital) Creation of ‘many winners’

  15. SOCIALE IVÆRKSÆTTERE Passion Forretningsprincipper Ændrer på det bestående Bæredygtige forandringer Six Business Models: The uniqueness Who are the customers? How do you earn money? How is the value delivered

  16. Contributions and Implications Connectivity between Social enterprises and: (a) Social innovation (b) T-shape-thinking, faciliterende ledelse, procesledelse, systemtænkning, designmetode, netværksmetode og participatory design. Create communities Co-create The needed leadership They do business without a business-education

  17. Designing Social Enterprises Thank you Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsinki April 25, 2012

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