Sharing models and experiences
1 / 18

Sharing Models and Experiences - PowerPoint PPT Presentation

  • Uploaded on

Panel Discussion on Classroom Strategies for Internationalizing Business Courses Ellen Lindemann, Raritan Valley CC Mac McGuire, Forsyth Technical CC or Sharing Models and Experiences. Various ways to inject IB into business courses.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Sharing Models and Experiences' - oakley

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Sharing models and experiences l.jpg

Panel Discussion on Classroom Strategies for Internationalizing Business CoursesEllen Lindemann, Raritan Valley CCMac McGuire, Forsyth Technical

Sharing Models and Experiences

Various ways to inject ib into business courses l.jpg
Various ways to inject IB into business courses Internationalizing Business Courses

  • Introduction to Business

  • Marketing

  • Economics

  • Management

  • Accounting/Finance

Introduction to business l.jpg
Introduction to Business Internationalizing Business Courses

  • Most texts for these courses offer chapters on globalization.

  • Virtually every sub-topic taught in introductory courses can be related in some way to global business events.

  • One way to inject IB is to discuss U.S. firms that have recently gone global

    • Huffy Bicycle (Ohio based, offshore production)

    • Levi Strauss (California based, offshore production)

    • KFC (Both domestic and global operations, especially successful in China)

Huffy miamisburg ohio l.jpg
HUFFY Internationalizing Business CoursesMiamisburg, Ohio


  • Currently in Chapter 11 Bankruptcy

  • They waited too long to outsource

  • Asian competition took away their market share

  • Still operating, but questionable future

  • Links to articles on company:

    • of global economy usher in uneasy change for low-skilled workers)

    • Wal-Mart You Don't Know)


      (Huffy files for bankruptcy protection)

Levi straus san francisco california l.jpg
Levi Straus Internationalizing Business CoursesSan Francisco, California


  • No longer manufactures in the U.S.

  • The firm is competing still

  • Noted for its high ethical standards

  • Links to articles about the company:


      (The Wal-Mart You Don't Know)

    • Strauss Shuts All U.S. Plants)


      (Levis Strauss to fire almost 2,000 workers)

Kfc louisville kentucky l.jpg
KFC Internationalizing Business CoursesLouisville, Kentucky


  • Has been very successful as of late

  • Most popular in China

  • Started with a social security check

  • Links to articles about the company


      (KFC Booming in World's Most Populous Country)

    • brand relaunch from Chandigarh)


      (KFC Supplier Suspends Worker Over Video)

Marketing l.jpg
MARKETING Internationalizing Business Courses

International marketing blunders are a fun way to get into the global arena and introduce cultural diversity.

  • Scandinavian vacuum manufacturer Electrolux used the following in an American campaign (by a Taiwanese ad company):

    “Nothing sucks like an Electrolux”

International marketing blunders l.jpg
International Marketing Blunders Internationalizing Business Courses

  • Frank Perdue's (Perdue Chicken) slogan, "it takes a strong man to make a tender chicken" translates into Spanish as :

    “It takes an aroused man to make a chicken affectionate.”

International marketing blunders9 l.jpg
International Marketing Blunders Internationalizing Business Courses

The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read:

"Are you lactating?"

A fun book l.jpg
A fun book! Internationalizing Business Courses

  • A good cheap book:

    Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better

    Charles Mitchell, McKim Mead & White, Michael C. White

    Format: Paperback: 146 pages.Publisher: World Trade Pr (01/01/2002)ISBN: 1885073607About $25

Economics l.jpg
Economics Internationalizing Business Courses

  • Online quizzes provide fun assignments and serve to bring socio-economic issues into focus.

    • Integration)

    • of Trade Theory)

Economics12 l.jpg
Economics Internationalizing Business Courses

  • Scavenger Hunts are worth the time to create. Students like them and they learn from them through each discovery.

    • A few good sites to use and introduce to students

      • Trade Organization

      • Trade Admin.

      • Intelligence Agency

      • of Economic Analysis

      • Nations

      • Census Bureau

Economics13 l.jpg
ECONOMICS Internationalizing Business Courses

  • handy global statistical reference)

  • for International Economics)

  • Institute)

  • Institute)

Management l.jpg
Management Internationalizing Business Courses

Management is really about people. And the business customs of people vary with their culture. Our top five trading partners (Canada, Mexico, China, Japan, Germany) each have unique managerial styles that are very different from U.S. approaches.

Executive Planet is a neat site to explore, with lots of information on various culture.

Management culture quizzes l.jpg
Management: Culture Quizzes Internationalizing Business Courses

  • cultures)

  • Business Etiquette)

  • cultures)

  • Planet – lots of stuff)

Accounting finance l.jpg
Accounting / Finance Internationalizing Business Courses

Accounting and financial procedures vary significantly throughout the world. There are many web sites devoted to these differences, but few (in my opinion) are of value in the classroom.

The International Accounting Standards Board (ISAB) has issued 39 accounting standards directed at harmonization over the last forty-odd years - not exactly a dynamic organization!


The German firm Siemens, which is listed on both the Frankfurt Stock Exchange and the New York Stock exchange, is a good illustration of accounting differences and a very dramatic one to do comparisons on the financial statements. Since Germany allows “income smoothing” and the U.S. does not, reported net profits tend to be higher on the U.S. reports then on the German ones (try explaining that to a German investor!).

International business it s the same only different l.jpg
International Business: Internationalizing Business CoursesIt’s the same, only different!