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Panel Discussion on Classroom Strategies for Internationalizing Business Courses Ellen Lindemann, Raritan Valley CC Mac McGuire, Forsyth Technical CC mmcguire@bit.forsythtech.edu or MacMcGuire@Triad.rr.com. Sharing Models and Experiences. Various ways to inject IB into business courses.

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Panel Discussion on Classroom Strategies for Internationalizing Business CoursesEllen Lindemann, Raritan Valley CCMac McGuire, Forsyth Technical CCmmcguire@bit.forsythtech.eduorMacMcGuire@Triad.rr.com

Sharing Models and Experiences


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Various ways to inject IB into business courses Internationalizing Business Courses

  • Introduction to Business

  • Marketing

  • Economics

  • Management

  • Accounting/Finance


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Introduction to Business Internationalizing Business Courses

  • Most texts for these courses offer chapters on globalization.

  • Virtually every sub-topic taught in introductory courses can be related in some way to global business events.

  • One way to inject IB is to discuss U.S. firms that have recently gone global

    • Huffy Bicycle (Ohio based, offshore production)

    • Levi Strauss (California based, offshore production)

    • KFC (Both domestic and global operations, especially successful in China)


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HUFFY Internationalizing Business CoursesMiamisburg, Ohio

HOME SITEhttp://www.huffy.com/index.shtml

  • Currently in Chapter 11 Bankruptcy

  • They waited too long to outsource

  • Asian competition took away their market share

  • Still operating, but questionable future

  • Links to articles on company:

    • http://content.gannettonline.com/gns/jobs/(Forces of global economy usher in uneasy change for low-skilled workers)

    • http://www.fastcompany.com/magazine/77/walmart.html(The Wal-Mart You Don't Know)

    • http://www.msnbc.msn.com/id/6293358

      (Huffy files for bankruptcy protection)


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Levi Straus Internationalizing Business CoursesSan Francisco, California

HOME SITEhttp://www.levistrauss.com/

  • No longer manufactures in the U.S.

  • The firm is competing still

  • Noted for its high ethical standards

  • Links to articles about the company:

    • http://www.fastcompany.com/magazine/77/walmart.html

      (The Wal-Mart You Don't Know)

    • http://www.cbsnews.com/stories/2003/09/25/national/main575172.shtml(Levi Strauss Shuts All U.S. Plants)

    • http://www.pittsburghlive.com/x/tribune-review/business/s_156857.html

      (Levis Strauss to fire almost 2,000 workers)


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KFC Internationalizing Business CoursesLouisville, Kentucky

HOME SITE:http://www.kfc.com/

  • Has been very successful as of late

  • Most popular in China

  • Started with a social security check

  • Links to articles about the company

    • http://ap.tbo.com/ap/breaking/MGBD0ZYL14E.html

      (KFC Booming in World's Most Populous Country)

    • http://economictimes.indiatimes.com/articleshow/927672.cms(KFC brand relaunch from Chandigarh)

    • http://www.allheadlinenews.com/articles/1090431685

      (KFC Supplier Suspends Worker Over Video)


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MARKETING Internationalizing Business Courses

International marketing blunders are a fun way to get into the global arena and introduce cultural diversity.

  • Scandinavian vacuum manufacturer Electrolux used the following in an American campaign (by a Taiwanese ad company):

    “Nothing sucks like an Electrolux”


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International Marketing Blunders Internationalizing Business Courses

  • Frank Perdue's (Perdue Chicken) slogan, "it takes a strong man to make a tender chicken" translates into Spanish as :

    “It takes an aroused man to make a chicken affectionate.”


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International Marketing Blunders Internationalizing Business Courses

The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read:

"Are you lactating?"


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A fun book! Internationalizing Business Courses

  • A good cheap book:

    Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better

    Charles Mitchell, McKim Mead & White, Michael C. White

    Format: Paperback: 146 pages.Publisher: World Trade Pr (01/01/2002)ISBN: 1885073607About $25


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Economics Internationalizing Business Courses

  • Online quizzes provide fun assignments and serve to bring socio-economic issues into focus.

    • http://www.csis.org/7revs/Econ/QuizEcon.htm#(Economic Integration)

    • http://www.swlearning.com/economics/mankiw/mankiw3e/quiz_econ_frame.html(application of Trade Theory)


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Economics Internationalizing Business Courses

  • Scavenger Hunts are worth the time to create. Students like them and they learn from them through each discovery.

    • A few good sites to use and introduce to students

      • http://www.wto.org/World Trade Organization

      • http://www.ita.doc.gov/International Trade Admin.

      • http://www.cia.gov/Central Intelligence Agency

      • http://www.bea.gov/Bureau of Economic Analysis

      • http://www.un.org/United Nations

      • http://www.census.gov/U.S. Census Bureau


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ECONOMICS Internationalizing Business Courses

  • http://www.infoplease.com/ipa/A0873847.html(a handy global statistical reference)

  • http://www.iie.com/(Institute for International Economics)

  • http://www.brookings.edu/data/brookings_taxonomy.xml?taxonomy=Economics%2C+Global(Brookings Institute)

  • http://www.freetrade.org/(Cato Institute)


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Management Internationalizing Business Courses

Management is really about people. And the business customs of people vary with their culture. Our top five trading partners (Canada, Mexico, China, Japan, Germany) each have unique managerial styles that are very different from U.S. approaches.

Executive Planet is a neat site to explore, with lots of information on various culture.

http://www.executiveplanet.com/


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Management: Culture Quizzes Internationalizing Business Courses

  • http://workabroad.monster.com/archives/quizzes/(Various cultures)

  • http://www.cyborlink.com/besite/culture.htm(International Business Etiquette)

  • http://www.branchor.com/culturequiz.htm(Various cultures)

  • http://www.executiveplanet.com/(Executive Planet – lots of stuff)


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Accounting / Finance Internationalizing Business Courses

Accounting and financial procedures vary significantly throughout the world. There are many web sites devoted to these differences, but few (in my opinion) are of value in the classroom.

The International Accounting Standards Board (ISAB) has issued 39 accounting standards directed at harmonization over the last forty-odd years - not exactly a dynamic organization!

IASB WEB SITE:http://www.iasb.org/

The German firm Siemens, which is listed on both the Frankfurt Stock Exchange and the New York Stock exchange, is a good illustration of accounting differences and a very dramatic one to do comparisons on the financial statements. Since Germany allows “income smoothing” and the U.S. does not, reported net profits tend to be higher on the U.S. reports then on the German ones (try explaining that to a German investor!).


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International Business: Internationalizing Business CoursesIt’s the same, only different!