Panel Discussion on Classroom Strategies for Internationalizing Business Courses Ellen Lindemann, Raritan Valley CC Mac McGuire, Forsyth Technical CC email@example.com or MacMcGuire@Triad.rr.com. Sharing Models and Experiences. Various ways to inject IB into business courses.
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Panel Discussion on Classroom Strategies for Internationalizing Business CoursesEllen Lindemann, Raritan Valley CCMac McGuire, Forsyth Technical CCmmcguire@bit.forsythtech.eduorMacMcGuire@Triad.rr.com
Sharing Models and Experiences
(Huffy files for bankruptcy protection)
(The Wal-Mart You Don't Know)
(Levis Strauss to fire almost 2,000 workers)
(KFC Booming in World's Most Populous Country)
(KFC Supplier Suspends Worker Over Video)
International marketing blunders are a fun way to get into the global arena and introduce cultural diversity.
“Nothing sucks like an Electrolux”
“It takes an aroused man to make a chicken affectionate.”
The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read:
"Are you lactating?"
Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better
Charles Mitchell, McKim Mead & White, Michael C. White
Format: Paperback: 146 pages.Publisher: World Trade Pr (01/01/2002)ISBN: 1885073607About $25
Management is really about people. And the business customs of people vary with their culture. Our top five trading partners (Canada, Mexico, China, Japan, Germany) each have unique managerial styles that are very different from U.S. approaches.
Executive Planet is a neat site to explore, with lots of information on various culture.
Accounting and financial procedures vary significantly throughout the world. There are many web sites devoted to these differences, but few (in my opinion) are of value in the classroom.
The International Accounting Standards Board (ISAB) has issued 39 accounting standards directed at harmonization over the last forty-odd years - not exactly a dynamic organization!
IASB WEB SITE:http://www.iasb.org/
The German firm Siemens, which is listed on both the Frankfurt Stock Exchange and the New York Stock exchange, is a good illustration of accounting differences and a very dramatic one to do comparisons on the financial statements. Since Germany allows “income smoothing” and the U.S. does not, reported net profits tend to be higher on the U.S. reports then on the German ones (try explaining that to a German investor!).