Sales Force Automation Software for FMCG Industry

1. FMCG SFA: What Do You Need to Know? A Complete Guide in 2023 Fast Moving Consumer Goods (FMCG) is the 4th largest sector in the Indian economy. Multiple players compete for the same customers in this sector. That is why managing field sales professionals becomes a very complex task in order to increase sales. FMCG SFA (Sales Force Automation) Software streamlines field sales functions, from scheduling meetings to tracking the real-time location of field agents. Further in this blog, we will discuss the significance of SFA in the FMCG industry. We will focus on the following: What is SFA? SFA for the FMCG sector. Influence of SFA in the FMCG industry. The distinction between SFA & CRM. Roadmap to choose the best FMCG SFA for your business.      Now, let's start digging into it. What is SFA? SFA stands for Sales Force Automation. It is a tool that simplifies field sales functions such as scheduling meetings, managing client visits, and location tracking. Field salespeople play

2. an essential role in client communication. So, it becomes necessary to have a system that manages all field sales functionalities for effective communication. In the context of FMCG, SFA enables seamless digital communication with dealers, distributors, and other stakeholders. Businesses may increase productivity by removing time- consuming manual processes with customised sales force automation system. What is SFA for the FMCG Industry? FMCG SFA aids the sector in reducing time-consuming and tiring but necessary sales tasks. It also frees up sales reps to focus on what they do best at field sales. To compete in the FMCG industry, maintaining speed and consistency is essential, which is possible with Sales Force Automation to maintain supply on time. It helps businesses with customer communication and concentrate on building better relationships. Moreover, SFA for FMCG improves the bottom line with access to critical data in real time. Sales representatives can make well-informed decisions and stay ahead of the competition. In short, SFA is a game-changing tool for the FMCG industry to control field sales and increase productivity. What are the Features of SFA for FMCG Companies? FMCG Sales Force Automation includes several functions to optimise the field sales processes. Here are the mainline SFA components for FMCG companies. Appointment Scheduling This component enables sales personnel to schedule appointments with clients or prospects. We must keep in mind that increasing face time enhances trust and adds credibility. Moreover, they can organize the data effectively by just entering the basic details for the meeting. The AI technology in FMCG SFA Analyses the data and generates the figures like total meetings, completed and pending discussions, and more. Additionally, it can send automatic alert notifications to remind the schedules. Clients Visit Management In the clients' dashboard of the SFA Software interface, you can manage all clients' information that, includes: Created date of visit Name of the client Client Status Contact person Email & Phone number Owner of the client      

3. Last Meeting Date Last meeting by Total Meetings Summary Details     This organised data helps sales reps to get a quick overview of the client details to make further informed decisions for the visiting and personalised campaigns. Expense Management When your field salesperson goes for an outdoor meeting, tracking and managing his expenses becomes very complex. SFA provides an easy-to-use interface by which the salesperson can apply for the required cost like petrol, toll tax, etc. Then the executives can approve or reject that request for that particular expense. This tool saves much time and prevents personal communication in which the salesperson must explain the expenses' reason. Real-Time Reporting This feature of software provides real-time reports of client meetings and performance. Reporting allows you to get a unified overview of informed meeting logs such as: Type of the meeting Meeting duration Location of the Meeting Details of the discussion Relation with the client (existing or new) Meeting remarks The expenses of the meeting Total distance Expense request status.          This data becomes very useful when it comes to analytics for better marketing, specifically in the FMCG industry. Geo location Selfie Attendance Geo fence Selfie Attendance tracks the live location and marks the attendance of field salespeople by uploading live selfies. Moreover, it provides a fraud-proof system for managers to monitor attendance and field sales performance. In addition, some SFA software providers, like NYGGS, offer compatible features that make the tool super handy. These features include: Offline Accessibility

4. Sales agents can access certain features or client data without internet connectivity. In other words, SFA Tool may allow sales agents to view their schedules, tasks, and appointment details even in no-connectivity areas. User-Friendly Mobile Application SFA Software has mobile apps which enable field salespeople to access their schedules and appointment details on the go. It makes it easier for them to stay organized, even when they are out of the office. In short, when these features work together, it becomes easy to streamline your FMCG field- sales operations effectively and efficiently. What is the Difference between SFA and CRM? Both SFA and CRM systems aim to optimise multiple customer lifecycle phases. And the basic difference between them is based on their purpose. Sales Force Automation (SFA) deals with managing the field sales force interacting with existing customers, and handling prospects. It intends to increase sales and optimise conversion from prospect to customer. On the other hand, Customer Relationship Management (CRM) is concerned with managing customer relations to improve the relationship between the firm and the customer (once the prospect becomes a customer). SFA and CRM complement each other and can work together to help FMCG companies achieve their sales and marketing goals. How to Choose the Best FMCG SFA? There are several factors to consider while choosing the best SFA software for FMCG companies. Understanding Your Requirements First, you need to determine your company's specific needs, such as client visit management, field sales tracking, operations optimisation, etc. Having a clear idea of what you need will prove helpful. Features Evaluation Look for SFA solutions with capabilities that meet your company's requirements. To clarify, mobile access, real-time data analytics, and integrated expense management are critical features for FMCG organisations.

5. User Convenience Select FMCG SFA Software that is user-friendly and friendly for your sales personnel. No considerable training or specialised technical knowledge should be required to operate the tool. Integration Capabilities Check that the Sales Force Automation Software is compatible with your current systems and is able to integrate with other software tools you use in your company. In short, it is a crucial factor in technical terms to implement a new system in the business. Evaluate the Potential to Scale Select a FMCG SFA Technology that can grow and scale with your company. As your company grows, your SFA Application should be able to manage additional data and incorporate new functionality. To sum up, after considering these steps, you can choose the best SFA software for your FMCG business. This software can help improve your field sales operations, engage more customers, and drive revenue growth. Conclusion In this blog, we discussed a detailed guide to SFA for FMCG businesses. We have described the importance of SFA software and its benefits and provided a roadmap for choosing the right SFA Tool for your FMCG business. With the help of software, you can significantly improve your field sales operations. Therefore, we recommend a cost-effective and secure software provider for FMCG businesses - NYGGS FMCG SFA. This cloud-based SFA Tool provides a free demo for testing, which you can book through their website at www.nyggs.com. In conclusion, with the right FMCG SFA software in place, you can efficiently manage your field sales operations and take your FMCG business to the next level.