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Introduction to the World of Online. Bright Digital Minds Delivering Great Digital Results. Agenda. 17:15 - Welcome and Introductions 17: 2 5 – Digital Landscape 17:45 - Google 18:00 – Social Media 18:15 – Buying Path 18:30 – Go Mobile 18:40 – Any Questions

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introduction to the world of online

Introduction to the World of Online

Bright Digital Minds Delivering Great Digital Results

agenda
Agenda

17:15 - Welcome and Introductions

17:25 – Digital Landscape

17:45 - Google

18:00 – Social Media

18:15 – BuyingPath

18:30 – Go Mobile

18:40 – Any Questions

19:00 – Quiet Pint or Two!

hannah swift
Hannah SWift
  • Founder of award winning Bright Digital Minds
  • Over 6 years digital marketing experience
  • Specialise in Affiliate Management, Social Media and Marketing Strategy.
  • Drum Magazine – 30 under 30 women in digital marketing
  • Committed to giving back to the community
who we are

Who We are:

A dedicated team of digital marketers based in Bakewell

about the company
About The Company
  • Founded in 2011
  • 7 strong team of marketers and content writers
  • Large client base including high street names and B2B corporations
  • Collection of experts dotted around the room tonight
who am i
Who Am I?

Peter Dickenson

today
Today
  • The internet is an amazing marketing tool
    • Website technology is advancing incredibly quickly
    • A website is now incredibly cheap to build
    • Loads of free marketing tools and websites
  • Online is trackable and customisable
    • Imagine changing the layout of Tesco for each customer
  • The internet is not a miracle channel – it does require effort
introduction to online
Introduction To Online
  • £78bn – 2012 online sales
  • Around 9/10% of all retail sales are made online
  • Online is still growing – Christmas 2012 up 17.4%
  • Offline growth has stalled – Christmas 2012 up 0.3%
  • Multichannel is getting bigger
introduction to online1
Introduction To Online
  • 35% of traffic received is from search engines
    • 90.6% of search traffic is from Google
  • 1 in 6 page impressions in the UK is on facebook
    • 7.5% of traffic received by websites is from Facebook
introduction to online2
Introduction To Online
  • Go Mobile
    • 27% of emails are opened on a mobile phone
    • 84% of mobile revenue is from the Ipad
    • Site Useage
      • Ipad users spend most time per page.
      • Mobile users least time per page
      • Mobile users most pages per visit
search engine basics
Search Engine Basics
  • On average 35% of website traffic comes from Google – You must sell your site to Google
  • Basics
    • Onsite
      • Page Headers
      • Keywords
      • Image Tags
      • Robots
      • Duplicate content
    • Offsite
      • Links
        • Link Titles
        • Bad Links
    • Panda &Penguin Updates
search engine basics1
Search Engine Basics
  • Buy Adverts on a Per Click Basis
    • Search result pages
    • Product listings
    • Retargeting
    • It’s not just price
      • Quality adverts
      • Quality landing pages
      • Interested clickers
search engine basics2
Search Engine Basics
  • Create Pages
    • Interact with customers and potential customers
    • Buy ads to your posts
    • Buy ads to your pages
    • Grow fanbase with competitions, but monitor carefully
  • Be-careful not to spam!
email1
EMAIL
  • Always be collecting emails
    • Customers
    • Enquiries
    • Stock updates
    • Competitions
  • You can email people in the process of transaction
  • You cannot send 3rd party emails without permission
  • Be-careful not to spam!
twitter1
Twitter
  • 140 characters of content
  • Conversation
  • Search
  • Retweet
  • Promoted Tweets
  • #Hashtags
pinterest1
Pinterest
  • Pin Pictures
  • 95% female!
  • No advertising model - yet
marketing 101
Marketing 101
  • Not every person is ready to buy your product or service
    • Either not ready
    • Or not in a position to buy
    • Build your brand
  • Lead generation
    • Can’t buy solar panels on your roof as a number of variables
      • Such as size of roof
      • Direction roof facing
      • Electrical wiring
    • Balancing quality data with getting contact details
    • Incentivise people to leave data
      • Win prizes
      • Free brochure
      • Discount on ordering later
      • Book a no quibble call
        • Don’t forget to book a time
    • Show some good sample sites
top tips1
Top Tips
  • Website – contact details are essential!
    • Writing content
      • People will come and read your content
      • Other businesses will link to you
        • SEO
        • Traffic
  • Facebook Pages
    • Start talking
    • Monitor what gets more interaction
  • Twitter
    • Follow related people
    • Change times and days of posts
  • LinkedIn
  • Email
    • Mailchimp
    • Send when you have something to talk about ie new products or offers
top tips2
Top Tips
  • Work out who you want in your business?
    • Locals/Tourists/Both
    • Where do they hang out?
  • Use other local businesses to help grow yours
    • People use smart phones when they are out
      • Promote in pubs, B&B’s & restaurants
    • Share across social media
    • Totally Locally / Local listings sites
  • Reviews
    • Trip advisor
  • Group Buying
    • Wahanda
    • Groupon
  • Build your brand
    • With customers
    • With referrals
      • Brand advocates
for more info

For more info

Brightdigitalminds.co.uk