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Digital Marketing Masterclass: Unveiling Strategies for Online Success

Join us to explore the latest trends and techniques in digital marketing. Learn from industry experts and discover how to boost your online presence and drive results. From SEO basics to social media strategies, this event covers it all!

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Digital Marketing Masterclass: Unveiling Strategies for Online Success

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  1. Introduction to the World of Online Bright Digital Minds Delivering Great Digital Results

  2. Agenda 17:15 - Welcome and Introductions 17:25 – Digital Landscape 17:45 - Google 18:00 – Social Media 18:15 – BuyingPath 18:30 – Go Mobile 18:40 – Any Questions 19:00 – Quiet Pint or Two!

  3. Hannah SWift • Founder of award winning Bright Digital Minds • Over 6 years digital marketing experience • Specialise in Affiliate Management, Social Media and Marketing Strategy. • Drum Magazine – 30 under 30 women in digital marketing • Committed to giving back to the community

  4. Who We are: A dedicated team of digital marketers based in Bakewell

  5. About The Company • Founded in 2011 • 7 strong team of marketers and content writers • Large client base including high street names and B2B corporations • Collection of experts dotted around the room tonight

  6. WHO WE WORK FOR:

  7. Who Am I? Peter Dickenson

  8. Today • The internet is an amazing marketing tool • Website technology is advancing incredibly quickly • A website is now incredibly cheap to build • Loads of free marketing tools and websites • Online is trackable and customisable • Imagine changing the layout of Tesco for each customer • The internet is not a miracle channel – it does require effort

  9. Social media Revolution

  10. Introduction To Online • £78bn – 2012 online sales • Around 9/10% of all retail sales are made online • Online is still growing – Christmas 2012 up 17.4% • Offline growth has stalled – Christmas 2012 up 0.3% • Multichannel is getting bigger

  11. Introduction To Online • 35% of traffic received is from search engines • 90.6% of search traffic is from Google • 1 in 6 page impressions in the UK is on facebook • 7.5% of traffic received by websites is from Facebook

  12. Introduction To Online • Go Mobile • 27% of emails are opened on a mobile phone • 84% of mobile revenue is from the Ipad • Site Useage • Ipad users spend most time per page. • Mobile users least time per page • Mobile users most pages per visit

  13. Google

  14. Search Engine Basics • On average 35% of website traffic comes from Google – You must sell your site to Google • Basics • Onsite • Page Headers • Keywords • Image Tags • Robots • Duplicate content • Offsite • Links • Link Titles • Bad Links • Panda &Penguin Updates

  15. Search Engine Basics • Buy Adverts on a Per Click Basis • Search result pages • Product listings • Retargeting • It’s not just price • Quality adverts • Quality landing pages • Interested clickers

  16. Facebook

  17. Search Engine Basics • Create Pages • Interact with customers and potential customers • Buy ads to your posts • Buy ads to your pages • Grow fanbase with competitions, but monitor carefully • Be-careful not to spam!

  18. EMAIL

  19. EMAIL • Always be collecting emails • Customers • Enquiries • Stock updates • Competitions • You can email people in the process of transaction • You cannot send 3rd party emails without permission • Be-careful not to spam!

  20. Twitter

  21. Twitter • 140 characters of content • Conversation • Search • Retweet • Promoted Tweets • #Hashtags

  22. Pinterest

  23. Pinterest • Pin Pictures • 95% female! • No advertising model - yet

  24. Marketing 101 • Not every person is ready to buy your product or service • Either not ready • Or not in a position to buy • Build your brand • Lead generation • Can’t buy solar panels on your roof as a number of variables • Such as size of roof • Direction roof facing • Electrical wiring • Balancing quality data with getting contact details • Incentivise people to leave data • Win prizes • Free brochure • Discount on ordering later • Book a no quibble call • Don’t forget to book a time • Show some good sample sites

  25. Top Tips

  26. Top Tips • Website – contact details are essential! • Writing content • People will come and read your content • Other businesses will link to you • SEO • Traffic • Facebook Pages • Start talking • Monitor what gets more interaction • Twitter • Follow related people • Change times and days of posts • LinkedIn • Email • Mailchimp • Send when you have something to talk about ie new products or offers

  27. Top Tips • Work out who you want in your business? • Locals/Tourists/Both • Where do they hang out? • Use other local businesses to help grow yours • People use smart phones when they are out • Promote in pubs, B&B’s & restaurants • Share across social media • Totally Locally / Local listings sites • Reviews • Trip advisor • Group Buying • Wahanda • Groupon • Build your brand • With customers • With referrals • Brand advocates

  28. Questions and Answers

  29. For more info Brightdigitalminds.co.uk

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