Heartland CFC 2014 Campaign Coordinator Workshop
Workshop Objectives • Campaign Basics • Discuss Special Events & FUNdraising Ideas • Cover CFC E-Technology • Learn Reporting & Forms • Discover Online Resources • Discuss 2014 Changes
MISSION STATEMENT The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all.
Purpose of the CFC Offering a single guide, called the Charity Listing, and payroll deduction, the CFC brought the diversity of fundraising efforts under one efficient and fair umbrella. One campaign….Once a year.
QUICK FACTS ABOUT THE CFC • Only government-authorized means of solicitation to employees in the federal workplace - on behalf of charitable organizations • Most inclusive workplace giving campaign in the world • Currently over 100 campaigns nationwide & overseas • Over 24,000 nonprofit organizations worldwide • In 2013, nearly 800,000 federal, military and postal employees contributed $209.7 million • 2014 is 54TH anniversary of CFC! • More than $7 billion has been contributed since 1964
The three cs Choice Charities Convenience
Choice • The Combined Federal Campaign belongs to YOU • It is designed as a partnership between the employee, the Federal Government and the charitable organizations • It operates completely through direct donor choice
Types of charities National/International Organizations Local Independent Organizations Local Federations(has member charities)
Convenience Multiple convenient ways to give: • One-time gifts (check/cash) • Payroll deduction (most popular) • Online giving (payroll deduction) Employee Express, myPay and CFC Nexus • Special Events/Fundraisers
credibility • All CFC-approved charities must meet specific criteria: • 501c3, non-profit • Audited • Run by a Board of Directors • And other considerations • Federal employees review all charities listed in the catalog • The CFC has a proven track record of efficiency and accuracy with charity reviews
CFC ORGANIZATION • Local Federal Coordinating Committee(LFCC) • Co-Chair • (Management) • Co-Chair • (Labor) • Division Chair • Division Chair • Division Chair • Loaned Executive • Loaned Executive • Loaned Executive • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Canvasser • Canvasser • Canvasser • Canvasser • Canvasser • Canvasser
The Heartland CFC is proud of its low fundraising cost Local United Way CFC (Nat’l Average) Overhead acceptable by Better Business Bureau (2012) Heartland CFC Average Non-profit
MAJOR 2014 CAMPAIGN STRATEGIES • EMPATHIZE with your fellow employees during difficult times • Attain 100% ASK rate for all agency employees • CELEBRATE the Federal government’s charitable spirit by planning a campaign event with Agency Head support, especially charity speakers/displays • Engage and educate younger employees (become donors) • Host a CFC LUNCH & LEARNfor your employees
Reasons for Turnover • Financial Limitation • Laid off/unemployed • Medical expenses • Workplace Change • Changed jobs/retired • Workplace campaign was discontinued • Communications Gap • No one asked me • I did not get any information • Proactive or Competitive • Chose other charities • Overhead is too high United Way Research – 2007 Public Poll and ACI Study
MAKE THE MOST OF YOUR DONATION • Heartland Combined Federal Campaign • 2013 Fundraising/Administrative Cost 7.15% • Undesignated dollars raised in 2013 $200,404 • Your Donation Has Impact: Example for 2013 Your amount pledge through CFC $200.00 Undesignated Dollars for your charity (10.45%) +20.90 Cost of Administration & Fundraising (7.15%) - $ 14.30 Your total designated gift to your charty$206.60
COORDINATORS: GENERAL RESPONSIBILITIES • Plan special events & fundraisers within agency, including scheduling charity fairs & speakers • Turn in all pledge cards, cash/checks, special events donations, etc. • Maintain record of donations/pledges within agency (verify accuracy with LE) • Distribute donation gifts to employees • Thank all employees & volunteers • Distribute info/updates to employees (as provided by agency head, LE or CFC staff, as needed) • Refer to Page 8 of Coordinator’s Guide book
TRAINING Canvassers • Materials are available online for you to train your Canvassers(Click on “Coordinators & Canvassers” tab and select CFC Canvassers link) • Your Loaned Executive is also available to assist you and can also provide you with a copy of the training presentation
CC GUIDE BOOK Overview Let’s look through your Guide Book…
CAMPAIGN MATERIALS • Charity Listing Catalog • 2014 Pledge Cards • Coordinator Report Forms • Report Envelopes • Various Promotional Items • and more…
2014 Charity LISTING Every 2014 Heartland-approved charity is listed in this Charity Catalog with the following information:
National Taxonomy of Exempt Entities (NTEE) Classification System A Arts, Culture, and Humanities B Education C Environment D Animal Related E Health Care F Mental Health & Crisis Intervention G Voluntary Health Associations & Medical Disciplines H Medical Research I Crime & Legal Related JEmployment K Food, Agriculture & Nutrition L Housing & Shelter M Public Safety, Disaster Preparedness & Relief N Recreation & Sports OYouth Development P Human Services Q International, Foreign Affairs & National Security R Civil Rights, Social Action & Advocacy S Community Improvement & Capacity Building T Philanthropy, Voluntarism & GrantmakingFoundations U Science & Technology V Social Science W Public & Societal Benefit X Religion-Related Y Mutual & Membership Benefit ZUnknown
1 4 2 3 5 6 7
Please do not contact charities before completing form Email forms to: email@example.com
ONLINE RESOURCESwww.heartlandcfc.org • Speeches, Meetings and Rallies • Online Catalog and Charity Search Engine • Online Pledging Access • Calendar of Events & Announcements • Campaign Progress • Posters • Downloadable Pledge Form (PDF format) • And so much more… • Campaign Planning Documents: • FUNdraising & Events Planning Form • FUNdraising Event Ideas (detailed) • Checklist • Sample Forms & Instructions • Campaign Report Form • Incentive Request Form (Community Supporter) • Speakers’ Bureau Request Form • Pledge Card • Online Donation Instructions • Sample & Template documents: • Thank-You certificates • Sample letters, emails & newsletters • Solicitation & Thank You Letters (to companies)
2014 INCENTIVE LEVELS The Eagles have returned! EAGLE DONORSDonations of $1,000+ COMMUNITY INVESTORS Donations of $500-999
ACE Awards (Achieving Campaign Excellence) Bronze Level 50% Participation $80 per capita Silver Level 66% Participation $100 per capita Gold Level 80% Participation $120 per capita Agencies achieving these levels will receive a framed certificate at the Awards Ceremony in January.
OTHER AWARDS • Caring for Community Award • Highest Percentage Growth • Highest Dollar Growth • Highest Average Gift For each agency size, based on number of employees: Less than 10, 10-49, 50-499, 500+ • OPM CFC Hero Award (individuals)
KEY Campaign Dates Loaned Executives’ Duties Begin August 25 Campaign Coordinator Workshops August 19 September 2 & 9 September 10 Campaign planning & Training August/September CFC Leadership Summit September 24 HEARTLAND CFC KICKOFF October 1 Campaign Events for your Agency (Set your dates) Loaned Executives available Sept-Dec. 5 HEARTLAND CFC ENDS November 21 Loaned Executives’ Final Day December 5 CFC Awards CeremonyJanuary 14, 2015 (tentative)
THANK YOU!!! THANK YOU!!! THANK YOU!!! THANK YOU!!! THANK YOU!!!