1 / 8

Drink Aware Water Safety Research A Presentation Prepared For Drink Aware August 2012 By MOD/PK

Drink Aware Water Safety Research A Presentation Prepared For Drink Aware August 2012 By MOD/PK S12 -226. Research Methodology.

nubia
Download Presentation

Drink Aware Water Safety Research A Presentation Prepared For Drink Aware August 2012 By MOD/PK

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Drink Aware Water Safety Research A Presentation Prepared For Drink Aware August 2012 By MOD/PK S12-226

  2. Research Methodology • A number of questions were placed on the Amárach Research July omnibus to measure Irish people’s understanding of alcohol consumption and water safety. The findings are to be used as part of a benchmark to determine if the message is getting through. • The omnibus survey is a syndicated survey whereby clients can include questions within the survey. • A total sample of 1,002 was achieved with quotas set on gender, age, social class and region to achieve a sample aligned with national population. Due to the high proliferation of the internet among the Irish population, the Amárach Research omnibus is completed fully online. • Interviewing fieldwork dates were July 23rd – 30th.

  3. Profile of Sample (Base: All Adults 16+ – 1,002) % % % % Under 25 Dublin ABC1/F50+ Male 25-34 Rest of Leinster 35-44 45-54 Munster C2DE/F50- Female 55+ Conn- aught /Ulster Quotas were applied to achieve a sample aligned with the population of Irish adults.

  4. Alcohol Consumption & Water-Based Activity in the Past Two Years (Base: All adults aged 16+ - 1,002) % % % 6+ times 2-5 times 27% 2-3 times Once Never Just over 1 in 4 Irish adults have engaged in water-based activities within four hours of consuming at least 4 units of alcohol. Higher among the younger adults and males . (Q1)

  5. Alcohol Consumption & Water-Based Activity in the Past Two Years (Base: All adults aged 16+ - 1,002) % % % 7% No wait at all Less than 1 hr 1 hour 1-2 hours 2-3 hours 7% 3-6 hours 6-12 hours >12 hours Don’t know 1 in 5 aware of hour wait, with small group believing the wait to be less than an hour – males and the younger age cohorts believing they are good to go in less than an hour. (Q2)

  6. Alcohol Consumption & Water-Based Activity in the Past Two Years (Base: All adults aged 16+ - 1,002) % % Boat % Same Little greater Lot greater Lot greater Little greater Car 3 in 4 believe that the risks associated with driving a car are on a par with driving a boat after consuming alcohol. Females and older cohorts most likely to hold this belief. (Q3)

  7. Positive Effect of Slogan ‘Never ever Drink and Dive or Swim or Sail’ (Base: All adults aged 16+ - 1,002) % % % 83% Strongly Agree Slightly Agree Neither/Nor Slightly Disagree Strongly Disagree Don’t know Over 4 in 5 feel that this slogan would make them reconsider engaging in water-based activities after consuming alcohol. (Q4)

More Related