Social Inclusion Projects

1. Social Inclusion Projects Good practices for a wide rage of target groups Lies Lambert

2. Mobiel 21 • Sustainable transport • Mobility management • Wide range of target groups

3. Social Inclusion for M21 • Social inclusion = include people, don’t exclude • Available • Accessible • Affordable • Acceptable • Non-discrimination • Listen to the target groups needs • Empowerment • Advocacy (target group => policy makers)

4. An overview of projects • Childfriendly public spaces • Accessible workplace • MESsAGE • Cycling friends • Bambini • Together on the move • Save the Sidewalk

5. Childfriendly public spaces - what Participation of children in the (re-)construction of public spaces • Children of 10-12 years • In 2 schools in Jette (Brussels Capital Region) • Three meetings • Discussing routes • Priority list of 10 key expectations of public space • Exchange of idea’s with policy makers and planners

6. Childfriendly public spaces - why • Accessibility • Participation is an essential part of (re)construction of public space • What is good for children is good for all (design for all) • Acceptability • Citizenship starts young • Five levels of participation • Children are being listened to • Children are stimulated to share their ideas • The ideas of children are taken serious • Children take part in decision making processes • Children share power and responsibility in the decision making process

7. Childfriendly public spaces - results • Recommendations for planners • Benches • Public dustbins • Grass • Chip stand • Trees • Picnic spots • Drink water • Bike racks • Water • Street lighting • Nothing unrealistic • Recommendations for policy makers • Talk to children, listen to children • Good preparation • Take children serious • Work together : planners, schools, authorities

8. Accessible Workplace - what Encourages sustainable, safe and independant travel behaviour in sheltered workshops Four sessions • Explorative meeting with management • Practical session with employees • Step-by-step plan with management • Summarizing brochure

9. Accessible Workplace - why • Empowerment • Enabling the target group to work • Availability/Accessability/Acceptability • Special-needs-target-group travels daily • Concern of management about traffic safety

10. Accessible Workplace - results • Support in five sheltered workshops in Flanders • Bridge between employees and management/local authorities • Education, information, awareness raising • Employees • Management • Neighbourhood • Local authorities

11. MESsAGE - what • Research project • Mobility and the Elderly: Successful AGEing in a Sustainable transport system • Contribute to the extension of the transportation autonomy of older people • Increase the use of sustainable transport modes within this target group. • M21 • Action research at five different sites • Problem and needs assessment • Development of actions

12. MESsAGE - why • Acceptability • Suitable transport modes are needed in every stage of live • To stay mobile means sometimes switch transport mode at a certain age • Empowerment • How to use different transport modes? • Inform, educate • Accessibility/ Availability/ Affordability • What needs, problems occur • How to overcome them?

13. MESsAGE - results • 8 actions on self chosen topics conducted by the elderly • Empowerment • Brussels Capital region: direct contact with policy makers • Policy recommendations • Local authorities by elderly • Higher level through research

14. Cycling Friends - what • Offer migrant women cycling experience • Buddy system • Introduction of an experienced cyclist and a 'new cyclist' to each other. • Go on cycling trips together • Benefits • Gains confidence in traffic • Pleasant and mobile activity • Intercultural exchange • Support by a local project team • organising an acquaintance moment • dusting off the participant's knowledge of the traffic rules • basic training on how to repair your own bike • organising a big cycling tour with a pick nick • …

15. Cycling Friends - why • Availability/Affordability • Asimple and cheap way of travelling. • Accessibility • Migrants and senior citizens experience most difficulties with cycling. • Acceptability • In Belgium, cycling is acquired during infancy • A lot of other cultures the bicycle is a toy or even forbidden (e.g. for women in Afghanistan) • Empowerment • Transport autonomy for women

16. Cycling Friends - results • Leuven • The project is very successful. • The city integration services fully support the bicycle friends project. • 10 couples per year since 2008 • More and more cities start the project.

17. Bambini - what • Increase the presence of soft mobility in the lives of small children • Motivate parents to use car-free mobility • Achieve internalisationof eco-friendly means of transport from early on.

18. Bambini - why • Acceptability/Accessibility/Affordability • Information and education for parents and stakeholders • Empowerment • Children can make their own choices => What they don’t know, they don’t ask for • Now and in the future

19. Bambini - results • A set of toys focussing on sustainable modes of transport • Toolkit „Living and playing streets“ • Set of educational materials, templates and guidelines for pre-birth classes and their training centres • Set of educational materials, templates and guidelines for crèches and their training centres • Set of educational materials, templates and guidelines for kindergartens and their training centres • Material development for higher education and university sector

20. Together on the move - what • Energy efficient transport training for low skilled immigrants • Together aims to • Enhance the quality of life of immigrants • Facilitate social inclusion • Conserve essential energy resources for future generations.

21. Together on the move - why • Accesibility • New transport modes • Complicated transport systems • Acceptibility • Car as a status symbol • Cycling as a transport mode • Affordability • Non-discrimintation & integration • Precondition for finding work • Feeling socially included • Successful integration into a new society

22. Together on the move - results • Background research • Immigrants & travel behaviour • Context conditions for knowledge transfer • Policy integration Strategies • Implementations • Creative workshops with experts • Develop 5 modules • Test in all countries • Keep on moving • Adaptation of test materials: April • Start the implementation: May • More information: Ecomm 2012 - Frankfurt

23. Save the Sidewalk - what • Campaign towards among citizens about the city's accessibility • Message: keep the sidewalk free of obstacles; no inconveniently parked bikes, cars or other objects. • Campaign materials and different kind of actions such as experience trail, street theatre moments, exhibition, photo contest, reward-action etc.

24. Save the Sidewalk - why • Acceptability – non-discrimination • People need to be reminded about how important it is to keep the sidewalks free of obstacles • Accessibility • Makethe sidewalkssafe and accessible for all.

25. Save the Sidewalk - results • The first Save the Sidewalk campaign was introduced in 2008 and mainly tried to reach the students of Leuven. • Other Flemish cities like Antwerp, Ghent (2009) and Mechelen (2011) have also organised Save the Sidewalk actions. • Currently Leuven, Kortrijk and Waregem are participating in the campaign.

26. Conclusion No matter who you target: • Listen to them • Don’t think you know what they think/need • Talk to them • Adapt your language, style • Work together • Use experts, local authorities, neighbours, ... • Coach • Good preperation • Use your experiences to influence policy makers

27. More information • www.mobiel21.be • English & Dutch • www.mobile-bambini.eu • English • www.together-eu.org • English • www.reddestoep.be • Dutch

28. Questions

29. Exercise Design your own project • Choose your target group • Choose your stakeholders • Define your goal • Choose your focus • Participation, education, information, awareness raising • Choose a way of working • Game, educational walk, focus group, peer-to-peer approach, lessons, bring people together,... • Operationalize your output