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Andrew McClelland Director of Business Development andrew@imrg

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  1. Andrew McClelland Director of Business Development andrew@imrg.org

  2. Introduction to IMRG • Formed 1990 • The industry body for global e-retail • 200 IMRG Members; 1300+ ISIS-accredited merchants “IMRG membership is a must for any retailer serious about their online strategy. The access to market information is invaluable and the regular workshops are fantastic - not just for the information they provide but also the opportunity to network with peers.” Christian Robinson Managing Director, Firebox.com “The IMRG does a tremendous job in championing internet retailing. It never misses an opportunity to get the message across to the public, via the media, that online is today’s most exciting and vibrant retail sector.” Robin Terrell Chief Operating Officer,Figleaves.com

  3. About IMRG OnLine Green Awards 2008

  4. Market Trends • UK Market Value • Internet Use • Average Basket Value • Consumer Confidence • Demographics

  5. Market Trends

  6. Market Trends • Between April 2000 - December 2007: • the Index grew 5,213% • the monthly value of UK online shopping rose from £87 million to £5.4 billion

  7. Market Trends Full year 2007 UK e-retail sales estimated to be worth £46.6 billion, up 54% on the £30.2 billion recorded for 2006.

  8. Market Trends

  9. Market Trends • Electricals traditional driving growth • Increased competition – CPW/Best-Buy • Low margins • No new ‘must have’ technologies • Fashion slow take up, rapidly increasing – 20% month-on-month • More brands coming online

  10. Retailers Online 2007 24 High Street Retailers Argos Tesco Marks & Spencer Next Currys HMV John Lewis Comet PC World Game (NEW) 02 Shop Debenhams Up 50% since 2006 B&Q The Orange Shop ASDA (NEW) Woolworths Boots (NEW) IKEA (NEW) Topshop (NEW) Carphone Warehouse Sainsbury’s (NEW) Maplin Electronics Dixons (NEW) River Island (NEW) *IMRG Hitwise Hotshops List 2008

  11. Internet Use Penetration Internet users and penetration in the UK 2005-2011: [Source: eMarketer, October 2007] • 2005: 33.7 million (55.8%) • 2006: 35.1 million (57.9%) • 2007: 37.2 million (61.2%) • 2008: 39.1 million (64.2%) • 2009: 42.3 million (69.2%) • 2010: 44.2 million (72.1%) • 2011: 45.0 million (73.2%) • Recent Nielsen Media Research stated that 97% of UK people with internet access shop online

  12. Average Basket Value

  13. Consumer Confidence

  14. Consumer Confidence

  15. Consumer Demographic Online demographic is changing • Traditionally the domain of young males it is now split 51.5% male – 48.5% female But now:- • Women aged 18-34 account for 21% of all time spent on computers in the UK Nielsen/Net Ratings • Twice as many women aged 18-34 active online as there are girls under 15 or women over 50Hitwise

  16. The Social Phenomenon • UK - 9.6 Million Users in 2007* • Predicted growth to 27.1 Million in 2012* • Mobile – 82 Million Worldwide in 2007** • 803 Million in 2012** *Datamonitor April 2008, **EITO March 2007

  17. And Search? • Value of Search spend • Increasingly cluttered market place • New brands entering the market • Customer acquisition • Customer retention

  18. Search Spend • IAB quotes – • Up 38% in 2007 • Market share of over 15% • Worth £2.8 Billion in 2007 • But, do you know how effective your spend is?

  19. Value of Search Spend • One search site responsible for 36.55% of all traffic to top sites** • 80% of all online activity begins with search* • 44% of advertisers don’t understand the ROI from paid search** • 64% don’t understand ROI from natural search** • 1 in 7 brand searches do not end up at that brand’s site** *Harris Interactive April 08 ** Hitwise – April 08

  20. And......? • Analytics: • Understand your customer • Cost of customer acquisition / cost of sale • Manage the customer journey • Dropouts • Deep linking • Conversion rates

  21. Is search worth it? • Guestimate... • 2007 e-Retail spend of £46.6 Billion • £37.28 Billion influenced by search? • Natural vs Paid? • In house vs agency? • To spend, or not to spend?

  22. IMRG • IMRG Members Search workshop – June 2008 • MSN • Doubleclick

  23. The OLGAs 2007

  24. The OLGAs 2008 • Kensington Roof Gardens July 24 2008 • OLGA area on MSN shopping • Julia Hailes author “The Green Consumer Guide” on board • Award nominations sought during April • Categories voted by consumers and distinguished panel

  25. Andrew McClelland Director of Business Development andrew@imrg.org